Curtis Media Group

Operates radio stations and sells advertising campaigns

Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRaleigh, NC, USANo salary listedIn-person

About the Job

Requirements

A Bachelor's Degree in Communications or Marketing is preferred, or equivalent experience.
One to three years of sales experience is preferred.
In-depth knowledge of performance marketing focused on radio, broadcast, and digital marketing.
Ability to present confidently to and work directly with clients.
Ability to uncover new customer opportunities through relationships with channel partners and media agencies.
Ability to work with senior management in a fast-paced environment with shifting priorities, deadlines, and ambiguity.

Responsibilities

Represent Triangle Traffic Network to regional and national businesses and connect their brands with its audience.
Work directly with clients and prospects on marketing campaigns.
Schedule in-field calls with prospective local, regional, and national clients.
Sell Triangle Traffic Network and guide clients from Client Needs Analysis through pitch presentations to close.
Achieve revenue targets.
Build and maintain a billing book with guidance from the Vice President of Sales.
Complement Triangle Traffic Network campaigns with Curtis Media Group's digital marketing solutions.
Track timelines, deliverables, reviews, and approvals to keep campaign launches on schedule.
Maintain working knowledge of Triangle Traffic Network, associated radio stations, and digital products through ongoing training.
Ensure execution and performance consistently meet client standards.

Desired Qualifications

A Bachelor's Degree in Communications or Marketing, or equivalent experience.
One to three years of sales experience.

Marketing Specialist – Triangle Traffic Network
Curtis Media Group | Raleigh, NC
Join Triangle Traffic Network (TTN), the largest reach outlet in eastern North Carolina, delivering traffic and news content to over 1 million people across 8 radio stations in the Raleigh/Durham/Chapel Hill area. Your primary focus will be representing TTN to regional and national businesses, connecting their brands to the largest audience in the region. You'll also have access to Curtis Media Groups’ incredible digital marketing solutions to maximize results for your clients.
You'll work directly with the VP of Sales to grow a book of business and deliver results for clients at scale.
Essential Duties and Responsibilities

Account Management: Work directly with client and prospects on marketing campaigns.
Process: Schedule in-field calls with prospective local, regional and national clients, selling TTN and guiding them from Client Needs Analysis through pitch presentations to close.
Revenue Goals: Achieve revenue targets with confidence and consistency.
Book of Business: Build and maintain a billing book with guidance from the VP of Sales.
Digital Solutions: Complement TTN campaigns with CMG’s full suite of digital marketing solutions.
Project Management: Track timelines, deliverables, reviews, and approvals to keep campaign launches on schedule.
Product Knowledge: Maintain working knowledge of all TTN, associated radio stations and digital products through ongoing training.
Client Communication: Ensure execution and performance consistently meet client standards.

Qualifications

Highly organized, process-oriented, and strong on follow-through.
Self-motivated high achiever with a genuine drive and strong work ethic.
Professional demeanor; confident presenting to and working directly with clients.
Skilled collaborator who thrives under shifting priorities and deadlines.
In-depth knowledge of performance marketing, with a focus on radio and broadcast plus digital.
Strategic thinker with a bias toward action and comfort working with senior management.
Able to uncover new customer opportunities through strong relationships with channel partners and media agencies.
Thrives in a fast-paced environment and comfortable with ambiguity.
Bachelor's Degree in Communications/Marketing preferred and/or equivalent experience.
1–3 years of sales experience preferred.

About the Company

Curtis Media Group

Operates radio stations and sells advertising campaigns

Curtis Media Group operates radio stations and sells advertising campaigns to local and regional businesses across North Carolina. It pairs local music, news, sports and talk programming with digital marketing, helping clients reach listeners and online audiences through coordinated campaigns. Its services also include creative production, campaign planning and sponsored community events such as festivals and concerts. The company connects advertisers with specific local markets while its publishing and sports websites offer additional ways to reach fans and readers. The group was founded in 1968 and is headquartered in Raleigh, North Carolina.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Raleigh, NC
Founded: 1968

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