Senior Marketing Manager - Specification, Brand Engagement & Partnerships

Overview

Lutron is seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.

Responsibilities

Creative & Strategic Campaign Development

• Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem

• Collaborate with internal Communications team on the creative campaign strategy and deliverables

• Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning

• Develop budget recommendations across partnership and engagement opportunities, balancing brand value, expected outcomes, strategic priorities, and available resources

• Evaluate partnership proposals and activation opportunities, bringing clear recommendations to team leadership for review and approval when appropriate.

• Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes

• Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests

• Coordinate the execution of events and brand activations in partnership with internal teams and agency support

• Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts

Customer Insights & Journey Optimization

• Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development

• Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners

• Collaborate with UX, product, and sales teams to identifyand address friction points duringproduct discovery, education, and specification

• Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs

Industry Relationship Building

• Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities

• Identify high-impact sponsorships, collaborations, and industry moments thatalign with the brand

• Negotiate with partner organizations, influencers, agencies, and industry representatives to develop mutually valuable partnerships that align with Lutron’s brand standards, strategic objectives, and budget expectations

• Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials

• Represent Lutron in partner conversations, ensuring commitments, deliverables, financial terms, and engagement expectations are clearly defined and effectively managed

• Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities

Qualifications

• Comfortable with creative strategy; able to conceive of novel brand experiences and partnership opportunities and connect them to audience passion points and business outcomes
• Experience managing marketing, partnership, sponsorship, or event budgets, including making financial recommendations and evaluating tradeoffs across competing opportunities
• Ability to negotiate partnership terms with external organizations, agencies, influencers, or industry partners while maintaining strong relationships and brand alignment
• Demonstrated ability to connect brand campaigns and creative activations to measurable business outcomes through data-driven analysis and performance measurement
• Strong cross-functional leadership skills, with the ability to align internal stakeholders and external partners around shared goals, roles, and measures of success
• Bachelor's degree required; preferably in Marketing, Communications, or a related field
• 10+ years of relevant work experience in Marketing and related fields
• Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Google Analytics, etc.)
• Willingness to travel up to 20% of the time
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Starting pay: $165,000- $205,000 per year; Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.

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