Seven to nine years of experience in consumer public relations and communications, including required experience working on integrated communications or marketing programs.
Experience working on large brands within the consumer lifestyle category.
Prior experience in public relations, consumer communications strategy, brand partnerships, and large-scale event activations.
Creative storytelling skills and a deep understanding of packaging modern earned-media stories for how people consume information today.
Deep understanding of traditional and new media strategies, along with strong media relationships.
Ability to manage multiple short- and long-term programs and deliverables simultaneously.
Excellent communication and writing skills.
Experience engaging mid- to senior-level clients.
Experience mentoring junior team members.
A bachelor's degree.
Applicants must be legally authorized to work in the United States.
Responsibilities
Oversee day-to-day client workstreams, serve as the primary point of contact for assigned projects, and drive the team to ensure timely execution of program elements.
Drive earned media in today's changing media landscape.
Develop and execute integrated communications programs, including media relations and earned media, event management, talent and paid or earned influencer partnerships, brand collaborations, data-based storytelling, and social and public-relations content production oversight, in partnership with cross-functional teams.
Maintain current knowledge of trends and the competitive landscape, and provide strategic points of view to clients.
Anticipate client needs and keep multiple activities moving.
Present strategic recommendations and ongoing updates and counsel to key internal and external stakeholders, building client relationships and trust.
Cultivate relationships with traditional and new media contacts in the consumer space.
Identify cultural trends and conversations to uncover proactive storytelling and newsjacking opportunities and fuel earned-first creative concepts.
Develop high-quality written materials and storytelling.
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and ensure high-quality client work.
Bring fresh thinking, push boundaries, and experiment to identify new opportunities for clients.
Participate in new-business pitch development and presentations.
Desired Qualifications
Experience understanding the intersection of lifestyle, beauty, entertainment, commerce, and culture within the consumer lifestyle category.
Experience with lifestyle, beauty, travel, or luxury media contacts.
Looking for something fresh?
Day One Agency is hiring.
Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.
We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Senior Director, Integrated Communications. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.
Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.
Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made Ad Age's A-List, been named Agency to Watch 2025, and taken home Campaign AOY in 2025 and PR Week Midsize AOY four years in a row (2023, 2024, 2025, and 2026)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Responsibilities for this role will include serving as a day-to-day client and team leader for our consumer brands and workstreams. The ideal candidate will have a deep understanding of what it takes to drive results in today’s ever-evolving media landscape, strong organizational and leadership skills, and experience building integrated programs in partnership with creative teams that deliver earned results and reach people where they are.
Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
Expert at driving earned media in today’s ever-changing media landscape
Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
Be proactive, anticipate client needs and keep multiple activities moving
Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
Cultivate and foster relationships with key traditional and new media contacts in the consumer space (lifestyle, beauty, travel and/or luxury is a plus)
Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
Develop high-quality written materials, showcasing strong writing and storytelling skills
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients
Participate in new business pitch development and/or presentations
* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS
** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES
7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
Experience working on large brands within the consumer lifestyle category (understanding the intersection of lifestyle, beauty, entertainment and commerce with culture, is a plus)
Prior experience in PR, consumer communications strategy brand partnerships and large-scale event activations
Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
Deep understanding of developing traditional and new media strategies and strong media relationships
Ability to manage multiple short- and long-term programs and deliverables simultaneously
Excellent communication and writing skills
Experience engaging mid- to senior-level clients
Experience mentoring junior team members
Entrepreneurial mindset
Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries
Bachelor's Degree
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.
We welcome applicants already in—or willing to relocate to—the New York City Metropolitan area (no company relocation allowance).