Assistant Manager - Digital Content and E-commerce
About the job
- Proven ability to plan, execute, and track end-to-end digital campaigns, website content updates through a content management system, and social media promotional initiatives.
- At least 3 years of experience in digital content marketing, social media management, or e-commerce campaign execution.
- Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or a related discipline.
- Ability to take initiative independently and manage projects from planning through post-campaign evaluation.
- Business-level proficiency in both English and Japanese.
- Lead strategic execution of e-commerce campaigns across peninsula.com and online travel agency channels, including Expedia, Booking.com, Ikyu, and Trip.com/Ctrip, with the Digital Marketing Manager to optimize conversion rates and digital revenue streams.
- Monitor product listings across peninsula.com and online travel agency channels to ensure visibility optimization, and analyze e-commerce metrics such as digital media performance to provide actionable insights for continuous improvement.
- Oversee end-to-end content creation across social media, web, email direct marketing, and digital media campaigns in collaboration with the Brand Team, ensuring visual and narrative consistency across digital touchpoints.
- Own the email marketing roadmap and email direct marketing master calendar, executing audience segmentation and targeted promotional campaigns to maximize guest retention, cross-selling, and direct bookings.
- Manage local and international social media influencer and key opinion leader partnerships, with a specialized focus on Greater China and high-value inbound luxury markets, to expand brand awareness, engagement, and direct conversions.
- Use Google Analytics 4, Power BI, ReviewPro, and Sprout Social to analyze multi-channel funnel performance, forecast digital revenue trends, and present strategic recommendations.
- Serve as the primary digital lead coordinating across Revenue, Food and Beverage, Rooms, Brand, and Public Relations to ensure digital marketing priorities support business key performance indicators and seasonal strategies.
About the company
The Hongkong and Shanghai Hotels, Limited operates luxury hospitality and real estate assets, owning and running Peninsula-branded hotels in prime locations across Asia, the US, and Europe, with additional developments in London and Istanbul. It manages hotel operations and owns related commercial properties, clubs, and tourism assets to offer premium accommodations, services, and experiences. Its differentiators include a long history since 1866, a global collection of iconic Peninsula properties, and ownership of diverse assets like attractions such as The Peak Tram, enabling an integrated luxury brand experience. Its goal is to provide high-end hospitality and related real estate experiences while growing a portfolio of landmark properties and attractions that attract affluent travelers and investors.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Central and Western District, Hong Kong
Founded
N/A
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Simplify's Take
What believers are saying
- 1H 2026 profit returned to HK$23 million after a HK$289 million loss.
- Greater China RevPAR rose 29% and the US rose 16% in 1H 2026.
- Board-approved HK$2.1 billion renovations reinforce long-term pricing power and asset relevance.
What critics are saying
- The Thailand dispute over Peninsula Bangkok remains unresolved since 2019, threatening management rights.
- HK$2.1 billion renovations at Hong Kong and Tokyo will disrupt earnings through 2026.
- A weak China or Japan luxury cycle would crush returns at newly ramped hotels.
What makes The Hongkong and Shanghai Hotels unique
- The Peninsula brand still commands premium rates across Greater China, the US, and Europe.
- HSH owns irreplaceable trophy assets: Peninsula Hong Kong, Tokyo, London, and Istanbul.
- The Peak Tram and commercial properties diversify cash flow beyond hotel rooms.
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Benefits
- Flexible Work Hours
- Paid Vacation
- Bus transit reimbursement