Full-Time
Senior Marketing Manager
Paid Advertising
Posted on 9/19/2025
Later
1,001-5,000 employees
Social media management and influencer marketing
Compensation Overview
$130k - $150k/yr
Los Angeles, CA, USA
Remote
Remote candidates can be located anywhere, but the job is primarily listed in Los Angeles, California.
 Growth & Marketing (1) |
|---|
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.
- Proven success driving pipeline and revenue through multi-channel paid campaigns.
- Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
- Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.
- Demonstrated success managing 7-figure ad budgets efficiently.
- High standards for creative quality, user experience, and precision targeting.
- Strong understanding of web UX and how it ties into campaign performance.
- Track record of meeting aggressive growth targets in fast-paced environments.
- Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
- Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
- Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
- Lead execution across paid channels including Search: Google Ads (PMax, DemandGen, Search), Social: Facebook, Instagram, TikTok, YouTube, LinkedIn, Display/Programmatic: StackAdapt, RollWorks, or similar DSPs.
- Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
- Build, launch, and optimize campaigns with rigorous QA and performance tracking.
- Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.
- Apply structured testing and experimentation to continuously improve engagement and conversion rates.
- Translate performance data into actionable insights, delivering concise updates to team and executives.
- Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality.
- Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.
- Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities.
- Report frequently to the VP of Demand Generation on progress, blockers, and next steps.
- Serve as Later’s lead expert for paid media, setting a high bar for execution and results.
- Mentor team members and support peers in elevating paid media knowledge.
- Conduct competitive research to benchmark and innovate on campaign tactics.
- Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.
- Share insights and evangelize paid media best practices across the marketing organization.
Later offers a suite of social media tools for marketers, brands, and influencers, including Later Social Media Management, Later Influence, and Later Link in Bio. It works by providing planning, scheduling, and analysis for posts; automating influencer campaigns with ROI tracking; and routing traffic from a single bio link to multiple destinations, all through subscription plans. It differentiates itself by combining influencer marketing, social media management, and link optimization with real-time ROI insights and expert services for large brands. Its goal is to help marketers achieve predictable, measurable returns from social media and build the first Social Revenue platform.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Simplify's Take
What believers are saying
- Enterprise business doubled YoY in Q1 2026 with Nike, Unilever clients.
- Mavely $250M acquisition adds social commerce, grows workforce to 375.
- Later 360 launched February 2026 unifies reporting from engagement to sales.
What critics are saying
- Hootsuite erodes market share via Threads integrations in 6-12 months.
- Sprinklr steals Fortune 500 clients with superior AI analytics in 12-18 months.
- TikTok creator marketplace cuts Later demand in 3-6 months.
What makes Later unique
- Later Influence leads enterprise influencer marketing with $2.9B verified purchases.
- Later EdgeAI predicts performance using decade of data from 16M creators.
- Later Social pioneered link-in-bio tool with Meta, TikTok integrations.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
Later, an influencer marketing platform, has reported over 100% year-over-year growth in enterprise business for Q1 2026. The company now powers $2.9 billion in verified influencer-driven purchases and has delivered more than $250 million in cumulative creator payouts. Global brands including Nike, Southwest Airlines, Wayfair and Unilever are using Later's platform to manage creator programmes at scale. The company attributes its growth to brands consolidating their creator and social programmes around data-driven, performance-focused solutions. Later appointed Mohsin Hussain as chief technology officer, effective 1 April 2026. Hussain joins from LiveRamp, where he served as CTO. He will accelerate innovation behind Later EdgeAI, the company's AI-enabled technology that helped marketers manage 70% more creators per campaign and achieve 40% higher engagement last year.
Later, an influencer marketing platform, has appointed Paige Kelly as General Manager, Creator. She will lead the growth of Later's creator community and strengthen connections between the company's enterprise clients and hundreds of thousands of creators. Kelly joins from Wayfair, where she spent 14 years helping scale the company from 400 to over 12,000 employees, including through its 2014 public offering. She most recently headed Wayfair's housewares vertical, global supplier acquisition and branded product strategy. At Later, Kelly will expand creator resources, accelerate campaign opportunities and deepen community engagement. The company has been hosting creator meetups across major US cities including New York, Los Angeles and Chicago. Later's platform leverages over a decade of proprietary data and has facilitated $2.4 billion in verified influencer-driven purchases.
When it comes to something widely popular, such as health and wellness, people tend to find something new and useful and invest money in it. That’s why, if you work in this field, using social media to promote your materials and find new patients is the best possible solution. And thanks to significant progress in the field of social media promotion, you can rely on third–party services to promote your page using several similar profiles – with their help, you can overcome all obstacles and quickly start monetizing your blog. In this article we’re going to review them and figure out how a chance to purchase various boosts from companies like Viplikes can help you with building up a base for future promotion, what other methods are out there for you to use and what is the strategy for you to follow in terms of posting content. How to Organize ContentSo, in any field that requires real knowledge to maintain a commercial account, it is very important to understand which type of content you can post for free and which type of content you should monetize to attract a new audience and boost your engagement. This is a key point that needs to be addressed at the very beginning of your profile development, and the only clue you should use is that the “monetizable” content should have some additional value that people can’t find anywhere else but your account. For example, if we are talking about the field of health and wellness, these may be recommendations on proper nutrition that you have been able to develop over the years, or it may be a unique medical examination plan for students that will help them work more effectively. Something that only you know and are willing to share with your audience – but not for free, because it’s too valuable.Such an organization of content is a direct way to improve visibility. By offering something valuable, you build your reputation, thereby organically attracting potential patients.How to Make Content More EffectiveTo start building your presence and growing your customer base, you first need to win over an audience that would like to stay with you. These should be people who are interested in what you post and what you talk about, but will these people come to an empty profile with bad statistics? The answer is no: This is a simple psychological trick that you should be able to play
Later, a social media management firm, is acquiring influencer app Mavely for $250 million. This acquisition enhances Later's ability to deliver full-funnel marketing impact and ROI, empowering creators to maximize earnings through social commerce. Mavely, which paid over $16 million to creators in early 2024, adds new revenue streams and opportunities for Later. The acquisition, funded by Summit Partners, increases Later's workforce to 375 employees.
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...