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University of Wyoming

Public university in Laramie, WY

Associate Athletic Director - Marketing, Fan Experience & Engagement

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLaramie, WY, USA$65k - $75k

About the Job

Requirements

  • A bachelor's degree or equivalent combination of education and experience is required.
  • Two years of marketing and managing experience are required.
  • A valid driver's license and a motor vehicle record compliant with the University's Driving for University Business SAP are required.
  • Applicants must provide the average hours worked per week for all current and previous positions.
  • Candidates must be eligible to work in the United States; work authorization or visa sponsorship is not available.
  • An understanding of NCAA rules and regulations is desired.
  • At least two years of intercollegiate athletics experience is desired.
  • Strong interpersonal, oral, and written communication skills are desired.
  • Applicants must submit a cover letter, resume or curriculum vitae, and contact information for four work-related references.

Responsibilities

  • Lead and contribute to planning, developing, and executing fan experience, game atmosphere, and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans, increase attendance, and generate revenue.
  • Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
  • Collaborate with creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
  • Develop detailed game-presentation plans, scripts, and production schedules, coordinating entertainment, promotional, recognition, spirit, student-participation, and sponsor elements.
  • Develop Athletic Department promotional advertisements, including digital advertising and traditional media.
  • Manage the media trade program, including contracting and renewing media partners, buying, placing, and trafficking statewide media trade and cash advertising, assisting creative staff in advertising development, and identifying new digital advertising opportunities.
  • Coordinate marketing plans for all sports programs.
  • Oversee Athletic Department branding initiatives.
  • Supervise the spirit squad program.
  • Coordinate community outreach events.
  • Assist with budget planning.
  • Maintain thorough knowledge of and adhere to applicable University, conference, and NCAA rules and regulations.
  • Assist with other duties and projects as assigned or directed.

Desired Qualifications

  • A master's degree.

About the Company

University of Wyoming

Public university in Laramie, WY

University of Wyoming is a public land-grant research university in Laramie, Wyoming. It offers undergraduate, graduate, and professional education across its colleges and schools.

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