HybridMust live within a 30-minute commute of the designated market.
About the job
Requirements
At least 3 years of experience in the beverage-alcohol industry.
A growing network of industry professionals in the market.
Knowledge of liquor laws, regulations, and rules.
Interest in expanding knowledge of spirits history and production and cocktail culture.
Persuasive selling and negotiation skills to develop and maintain strong relationships.
Ability to tailor communications for varied on-premise environments.
A deep understanding of market and industry trends.
Strong budget management skills.
Ability to work remotely, flexible hours, and required ad hoc travel, including nights and weekends.
Reliable transportation to travel to and from accounts.
Attention to detail in administrative tasks and compliance with agency guidelines and standards.
Ability to meet physical demands including bending, squatting, crouching, reaching, climbing, kneeling, and stooping to arrange and display point-of-sale materials, as well as frequently lifting and moving cases of product and other objects weighing 50 pounds or more.
Responsibilities
Maintain legal and marketing code guidelines.
Drive brand presence, share, and velocity in accounts through strategic engagement and business-focused solutions.
Plan, track, and implement brand and portfolio engagement using performance data.
Gain insight into consumer trends to inform customer engagement sessions.
Identify merchandising opportunities by understanding portfolio priorities.
Manage agency initiatives, including budget and expense management, reporting, performance-data tracking using agency-appointed platforms, participation in internal training initiatives, and point-of-sale, asset, and warehouse management.
Curate brand, market, competitive, and customer insights.
Serve as the key liaison between the portfolio, distributor, manager, and customers for accounts in the coverage territory.
Develop and deepen knowledge of spirits across several categories and verbal and written presentation skills.
Drive commercial growth within the territory, deliver program activities, and communicate progress and success stories to agency and client partners.
Desired Qualifications
Distributor or broker experience.
Bar, restaurant, or hotel operator experience.
Bilingual English and Spanish.
Job Description
Must be based within a 30-minute commuting distance of the designated market.
The Channel Developer, On-Premise is responsible for driving commercial performance across a territory through market insights, trend identification, and strategic execution supporting a large portfolio of spirit brands. This role focuses on understanding shifts within the on-premise landscape, identifying growth opportunities, and translating market intelligence into actionable business solutions.
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies, strengthen portfolio performance, and identify emerging opportunities across the territory.
Core Responsibilities/Activities:
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Customer Engagement. Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data
Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
Identify merchandising opportunities by understanding portfolio priorities
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:
Commercial growth (exceeding goals) within territory
Delivery of program activities
Positive 360º feedback from manager, market team and client partners
Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
Increasing brand and category knowledge
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Qualifications
Minimum 3 years of experience in the bev-alc industry
Distributor or broker experience is a plus
Bar/restaurant/hotel operator experience a plus
Growing network of industry professionals in market
Knowledge of liquor laws, regulations, and rules
Interest in growing knowledge in spirits history/production and cocktail culture
Excellent written and verbal communication skills
Persuasive selling and negotiation skills are required to develop and maintain strong relationships
Ability to tailor communications for a variety of on-premise environments
Deep understanding of market and industry trends
Strong budget management skills
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire for mentorship and willingness to contribute to team culture
Bilingual (English and Spanish-speaking) a plus
Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional Information
The base compensation range for this job classification is between $65,000-$80,000 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].