Full-Time

Technical Content Writer

Updated on 11/15/2024

Anaplan

Anaplan

1,001-5,000 employees

Cloud-based business planning and performance management platform

Consulting
Enterprise Software

Entry

York, UK

Requires onsite presence in York office twice weekly.

Category
Technical Writing
Content & Writing
Copywriting
Requirements
  • Product or solution marketing experience in the B2B SaaS space
  • Bachelor's degree from an accredited college or university
  • Experience working with B2B marketing, sales enablement, and cross-functional teams
  • Strong cross-functional collaboration and ability to influence without authority
  • Experience developing marketing content to target key audience members and drive pipeline for your products
  • Deep technical product understanding and experience in launching enterprise products and platform features
  • Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment
  • Excellent command of English, both written and verbal
Responsibilities
  • As Product Marketing Manager, you will grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
  • Understand the product's capabilities and value proposition to different stakeholders in the buying process.
  • Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
  • Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position to potential prospects.
  • Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
  • Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Icertis against the competition.
  • Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.

Anaplan offers a cloud-based platform designed for business planning and performance management. Its tools allow organizations to connect data, people, and plans, enabling them to model different scenarios, forecast outcomes, and optimize operations. Users can integrate data, perform advanced analytics, and collaborate in real-time, which enhances their decision-making processes. Anaplan distinguishes itself from competitors through its subscription-based model, which provides clients with ongoing access to its services and the ability to scale usage as needed. The company's goal is to help businesses streamline their planning processes and improve overall performance across various industries.

Company Stage

Acquired

Total Funding

$291.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Thoma Bravo for $10.7 billion underscores strong market confidence and provides substantial financial backing for future growth.
  • Relocating headquarters to Miami could attract new talent and foster a more dynamic corporate culture, enhancing innovation and employee satisfaction.
  • Partnerships with companies like Titan Wealth demonstrate Anaplan's ability to support complex financial planning needs, potentially leading to more high-profile collaborations.

What critics are saying

  • The relocation to Miami and recent layoffs may cause internal disruption and affect employee morale.
  • Integration of Fluence Technologies could face challenges, potentially delaying the realization of its full benefits.

What makes Anaplan unique

  • Anaplan's cloud-native platform uniquely integrates data, people, and plans across the enterprise, offering a holistic approach to business planning and performance management.
  • The company's subscription-based model ensures a steady revenue stream and allows clients to scale their usage, providing flexibility that many competitors lack.
  • Anaplan's recent acquisition of Fluence Technologies enhances its platform with advanced financial consolidation and reporting capabilities, setting it apart from other SaaS providers.

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Benefits

Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time

Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k

Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work