Pernod Ricard, créateurs de convivialité

Global producer and distributor of spirits

Regional Brand Ambassador

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNairobi, KenyaNo salary listed

About the Job

Requirements

The candidate should have 2–3 years of previous experience in a similar role within the fast-moving consumer goods industry; this experience is preferred.
The candidate must have strong knowledge of the local alcohol market in Africa.
The candidate must be fluent in English.
The candidate must be willing to travel within the assigned region.

Responsibilities

Develop in-depth knowledge of the premium brand portfolio to communicate product features and benefits effectively.
Educate and update key stakeholders on the key brands.
Provide training and product education to distributors, retailers, and consumers.
Support the Trade Marketing Associate in executing the regional trade marketing strategy and monitor activation performance by brand, market, and channel in the Classic and Third-Party markets.
Plan and execute promotional events, tastings, and brand activations to enhance brand visibility and drive sales.
Support local teams with key brand activations.
Gather market feedback and insights to inform marketing and product development strategies.
Share relevant market and consumer insights with the Trade Marketing Associate.
Act as the primary brand ambassador, representing the brand's values and image.
Serve as the liaison between the brand and relevant brand influencers.
Promote brand activities through internal portal and external social media activities.
Establish and maintain strong relationships with internal and external stakeholders.
Liaise with assigned markets to provide support and guidance on Pernod Ricard brands and execute playbook recommendations based on market size and business or brand development stages to maximize the impact and return on investment of activities in the Classic and Third-Party markets.
Collaborate with markets and PR Africa support functions based in Johannesburg, especially Marketing and Procurement, to ensure consistency with brand companies' global guidelines and alignment with Pernod Ricard ways of working.

Desired Qualifications

Previous experience of 2–3 years in a similar role within the fast-moving consumer goods industry is preferred.

Job Purpose

The primary purpose of the Regional Brand Ambassador role is to passionately champion and elevate the presence of our premium brands throughout the Classic and 3rd Party Markets. This entails establishing a strong brand presence, cultivating relationships with industry partners and ensuring our products are widely recognized and appreciated. The Regional Brand Ambassador will serve as the embodiment of our brand's essence and values, creating compelling brand experiences and contributing significantly to our market expansion and sales objectives.

Key Duties and Responsibilities

Education & Mentoring

Develop in-depth knowledge of our premium brand portfolio to effectively communicate product features and benefits
Educate and update the key stakeholders on our key Brands
Provide training and product education to distributors, retailers and consumers

Activations

Support the Trade Marketing Associate in executing the regional trade marketing strategy, as well as monitor the Activations performance (per brand/market/channel) of the Classic & Third-party markets
Plan and execute promotional events, tastings and brand activations to enhance brand visibility and drive sale
Support the local teams with (key) Brands Activations

Insights

Gather market feedback and insights to inform marketing and product development strategies
Bring all the relevant market and consumer insights to the Trade Marketing Associate

Brand Representation

Act as the primary brand ambassador, embodying the brand's values and image
Be the liaison between the brand and key (respective) Brand influencers
Internal (my Portal) and external (Social Media) activities to promote our Brand Activities

Stakeholder Management

Establish and maintain strong relationships with internal and external stakeholders
Be the liaison with the set of markets to provide adequate support and share adequate guidance on the Pernod Ricard (key) Brands and execute playbooks recommendations based on market size and business/brand development stages in order to ensure highest impacts and ROI of Pernod Ricard activities in the Classic & Third-Party markets
Work in close collaboration with the markets as well as PR Africa support functions based in Johannesburg – especially Marketing & Procurement- to ensure consistency with respective Brand Co’s global guidelines and alignment with the Pernod Ricard Ways of Working

Key Competencies and Experience

2 – 3 years previous experience in a similar role within the FMCG industry is preferred
Strong knowledge of the local alcohol market in Africa
Excellent communication and presentation skills
Ability to work independently and as part of a team
Willingness to travel within the assigned region
Must be fluent in English

Job Posting End Date:

Target Hire Date:

2026-09-01

Target End Date:

About the Company

Pernod Ricard, créateurs de convivialité

Global producer and distributor of spirits

Pernod Ricard is a major player in the alcohol and spirits industry, owning a global portfolio of brands such as Absolut Vodka, Jameson Irish Whiskey, Chivas Regal, Beefeater Gin, Perrier-Jouët Champagne, and more. The company produces and sells a wide range of beverages—from vodka and whiskey to wine and champagne—and distributes them in over 160 countries. Its products work by combining traditional craftsmanship with scalable production and global marketing to position premium drinks for celebrations and everyday gatherings. Pernod Ricard differentiates itself through its extensive, multi-category brand lineup, strong international distribution, and a commitment to sustainability and responsible drinking, along with a focus on digital marketing and premium experiences. The company’s goal is to create conviviality—bringing people together to enjoy good times responsibly while continuing to grow its brands and uphold sustainable practices.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1975

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