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Tombras

Ad agency blending data and creativity

Media Investment Manager

Performance & Paid MarketingPosted on Nov 11
Full-timeNo salary listedHybrid

About the Job

Requirements

  • Have 3–4 years of experience in investment media buying and planning at a media agency.
  • Have advanced proficiency in media planning and buying through an investment trading platform such as The Trade Desk, Basis, or a similar demand-side platform.
  • Have in-depth knowledge of integrated channel strategies and concepts.
  • Be able to optimize cross-campaigns and cross-platform activity toward a holistic cost per acquisition.
  • Have experience optimizing inventory, audience overlays, and secondary campaign guardrails to maximize efficiencies while scaling campaign budgets to spend in full.
  • Be able to create advanced media plans with minimal assistance or input from senior personnel.
  • Have a fair understanding of analytics platforms and be able to use them to gauge paid media performance beyond platform metrics.
  • Have an in-depth understanding of how other media affects investment campaigns.
  • Be able to explain complex technical topics in an easy-to-understand, client-facing way.

Responsibilities

  • Oversee campaign success, including campaign architecture, optimizations, and measurement.
  • Develop advanced investment media plans and mid-campaign recommendations.
  • Use in-house demand-side platforms, including The Trade Desk and Centro, and related platforms and technology across client campaigns.
  • Collaborate with the media planning and advertising operations teams to audit the consumer journey and confirm proper tagging and tracking implementation.
  • Conduct comprehensive performance analysis using platform metrics and data points.
  • Support Senior Managers and Supervisors in developing team members from a process and vertical perspective.
  • Research and stay current on technology and trends in investment media buying, including demand-side platforms, inventory and data sources, fraud protection, and best practices.
  • Maintain good relationships with investment inventory and data vendors.
  • Perform other job functions as required by the supervisor.

About the Company

Tombras

Ad agency blending data and creativity

Tombras is a 450+ person, full-service advertising and marketing agency with a digital mindset. It works with a wide range of national brands and combines data insights with creative campaigns to drive business results. The company distinguishes itself as one of North America’s top independent agencies, emphasizing the integration of data and creativity across channels rather than relying on a single medium. Its goal is to help clients grow by delivering measurable outcomes through integrated, data-informed marketing and communications.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1946

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