Senior Product Marketing Manager

About the role:

Samsara is seeking a Senior Product Marketing Manager for Mexico to own the go-to-market strategy and customer narrative for the Mexican market, working across Samsara’s full product portfolio.

This is an audience - and market-led Product Marketing role, not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware, software, and AI-powered capabilities - to market for customers in Mexico. This includes adapting global product strategy to local customer needs, buying dynamics, regulatory considerations, and sales motions, with messaging developed for Mexican Spanish-speaking audiences.

The role is ideal for a senior PMM who is proactive, enjoys working on open-ended problems, and takes satisfaction in bringing clarity and structure to complex situations. You will act as a key partner to Mexico Sales, Marketing, and regional leadership, working closely with US-based Product and Marketing teams and international Product Marketing leadership.

This is a remote role based in Mexico. We have a strong preference for candidates located in Mexico City who can come into our local office as needed.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. Youwill be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead and execute key components of the go-to-market strategy for Samsara’s platform in Mexico, in close partnership with international Product Marketing leadership and local Sales and Marketing teams
• Adapt global launches, messaging, and positioning for Mexican audiences, ensuring local relevance, Mexican Spanish language quality, and alignment with product availability in Mexico
• Develop market-specific narratives and Mexican customer proof points that connect multiple products into clear stories focused on customer value; equip Sales with messaging, customer stories, and enablement in Spanish
• Build working knowledge across Samsara’s full product suite, including hardware, software, and AI-driven capabilities
• Explore Mexican customer needs, buying dynamics, regulatory considerations, and the competitive landscape to provide fresh insights. Investigate priorities such as driver safety, vehicle and cargo security, fuel efficiency, maintenance, and cross-border operations where relevant to the customer
• Track go-to-market effectiveness in Mexico, product adoption signals, and local sales feedback
• Use customer and field insights to refine messaging, positioning, and execution in Mexico, and represent local needs to global Product and Marketing teams
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5 + of Product Marketing experience (or closely related go-to-market) experience, with a meaningful portion in B2B technology, SaaS, or similarly complex environments (experience working in hardware a plus)
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Proven track record partnering with Sales and Product in a sales-led GTM motion
• Comfortable working across multiple product areas rather than owning a single product niche
• Fluent professional Spanish and English, written and spoken, with the ability to create customer-facing messaging and deliver sales enablement in Spanish
• Hands-on experience leveraging AI tools (such as ChatGPT, Claude, or Gemini) to streamline  workflows, draft content, and scale output while maintaining strong editorial judgment. 

An ideal candidate also has:

• Experience working for a US-headquartered company
• Experience supporting the Mexican market, with an understanding of local customer needs, buying processes, and sales-led go-to-market execution
• Experience in transportation, logistics, distribution, manufacturing, or other industries with physical operations in Mexico; familiarity with cross-border operations is a plus