Demand/Field Marketing Lead

Overview

Senior Field Marketer (LATAM)

Location: Colombia | Remote | Contract Type: Indefinite 

About the Role

The Senior Field Marketer is responsible for driving demand within Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. In this role, you will collaborate closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to plan and execute field-based demand generation programs and event campaigns that build awareness, nurture leads, and accelerate opportunities to close.

Your Role Responsibilities? Here's What You'll Do:

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners, ensuring every touchpoint delivers impact.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
• Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.

Technology Tools:

• Marketing performance analytics and data visualization
• Marketing automation
• Business intelligence (intent signal visibility)
• Sales force automation / CRM
• Content management
• Event management

Role Essentials – What You'll Bring:

• Three or more years in B2B marketing, with two or more years of field marketing experience
• Proven record of enabling and partnering with sales to achieve revenue goals, with a customer experience-first mindset
• Experience creating and implementing successful marketing programs that engage new prospects, accounts, and customers across a range of tactics and technologies — within budget and on time
• Excellent written and verbal communication skills paired with strong cross-functional project management abilities
• Demonstrated ability to influence, motivate, and mobilize team members and business partners without direct ownership, gaining trust and consensus across the organization

What We'd Like to See – Preferred Skills:

• Experience with account-based marketing (ABM) strategies and platforms
• Proficiency in marketing automation tools and CRM systems
• Strong data analytics capabilities with the ability to translate marketing performance into actionable insights
• Proven experience managing regional marketing budgets and optimizing spend to maximize ROI
• Familiarity with data privacy regulations and compliance requirements as they apply to field marketing programs

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.