At least 4 years of experience in retention, lifecycle, or customer relationship management marketing, ideally in a fast-paced e-commerce or direct-to-consumer environment.
Experience supporting or managing lifecycle journeys or flows, such as welcome, post-purchase, replenishment, winback, and abandonment journeys.
Experience with email service provider or SMS platforms such as Klaviyo, Braze, or Exponea, or similar platforms.
A strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement.
Strong project management skills and the ability to work cross-functionally.
Responsibilities
Own the end-to-end process of building and deploying promotional and automated email and SMS campaigns, including targeting, A/B testing, and execution from concept to deployment.
Develop, manage, and optimize key customer journeys, including welcome, post-purchase, re-engagement, and loyalty journeys, and identify opportunities to improve personalization and segmentation to increase customer lifetime value.
Support retention initiatives across lifecycle channels beyond email.
Collaborate with the team on direct mail, subscriptions, loyalty, SMS, and other emerging platforms.
Assist in testing, launching, and optimizing programs that enhance the customer experience.
Ensure campaigns across channels are cohesive within the overall lifecycle strategy.
Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and customer lifetime value; use insights to propose and implement a testing roadmap to improve campaign effectiveness and retention.
Partner with Brand and Creative teams to develop campaign ideas, monitor industry trends and best practices, and bring forward strategies for engagement-focused campaigns.
Oversee campaign quality assurance to ensure campaigns are error-free and aligned with brand standards.
Maintain knowledge of email compliance regulations and ensure the program remains compliant.
Perform other duties as assigned by organizational leadership.
Desired Qualifications
Familiarity with subscription and/or loyalty programs is preferred.
Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR, two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About the Role:
As an Email Retention Marketing Specialist, you will be the driving force behind our customer retention and lifecycle strategies. In this role, you’ll own the end-to-end execution of high-impact email and SMS campaigns, crafting personalized customer journeys that build lasting brand loyalty and boost Customer Lifetime Value (LTV).
We’re looking for a data-driven strategist and creative builder who thrives on testing, optimizing, and scaling lifecycle programs across multiple channels- including email, SMS, direct mail, and loyalty initiatives. Working closely with our Site Experience, Creative and Brand teams, you will turn data insights into innovative customer experiences while ensuring flawless execution, QA, and regulatory compliance. If you are passionate about audience segmentation, cross-channel experimentation, and turning one-time buyers into lifelong brand advocates, we’d love to have you on the team.
Our ideal candidate will embody the following:
Detail-oriented, highly organized, and strong at managing multiple priorities at once
Curious, flexible, and open to change, with a test-and-learn mindset
Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience
Passionate about the beauty industry and excited by trends, products, and consumer behavior
What does success look like in this role:
Lifecycle journeys are shipped accurately, on time, and continuously improving
Testing is consistent, well-documented, and drives measurable performance gains
Reporting is reliable and insights lead to clear actions and better customer experiences
Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail
Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through
Duties and Responsibilities
Campaign Strategy & Execution
Own the end-to-end process of building and deploying promotional and automated email/SMS campaigns. You'll be
responsible for targeting, A/B testing, and ensuring flawless execution from concept to deployment.
loyalty). You'll identify opportunities to enhance personalization and segmentation to improve customer lifetime value (LTV).
Cross-Channel Platform Management
Support the management and execution of retention initiatives across multiple lifecycle channels beyond email.
Collaborate with the team on direct mail, subscriptions, loyalty, SMS, and other emerging platforms.
Assist in testing, launching, and optimizing new programs that enhance the customer experience.
Ensure campaigns across channels feel cohesive and connected within the overall lifecycle strategy.
Data Analysis & Optimization
Actively monitor and analyze campaign performance metrics (open rates, CTR, conversion rates, LTV). You will use these insights to propose and implement a robust testing roadmap to continuously improve campaign effectiveness and retention.
Collaboration & Ideation
Partner with the Brand and Creative teams to develop fresh and innovative campaign ideas. You'll stay on top of industry trends and best practices, bringing new strategies for engagement-focused campaigns to the table.
Quality Assurance (QA) & Compliance
Oversee the QA process to ensure all campaigns are error-free and aligned with brand standards. You will also maintain a deep understanding of email compliance regulations to ensure our program is always compliant.
Other duties as assigned by organizational leadership
Qualifications
Bachelor’s degree required
4+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast-paced e-commerce or DTC environment