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Red Bull

Manufactures and markets energy drinks

Fan Engagement Intern

Customer ExperiencePosted on Nov 9
InternshipMunich, GermanyNo salary listedIn-person

About the Job

Requirements

  • Practical experience in media, communication, and event organization.
  • Very good written and spoken German and English skills.
  • Current enrollment at a university or college, ideally in business administration, marketing, event management, or a similar field.
  • A confident and assured manner, with communication and presentation ability.
  • A hands-on attitude and willingness to take on varied tasks.
  • Interest in diverse customer groups and working with children.
  • Enthusiasm for sports and identification with the club.
  • Proficiency with Microsoft Office applications.
  • Proficiency with photo-editing programs such as Photoshop.
  • A Class B driving license.
  • Willingness to work weekends.
  • A team-oriented attitude.

Responsibilities

  • Organize and conduct children's birthday parties for CheckerBande members.
  • Develop event ideas for all age groups and support their organization.
  • Handle communication and administrative tasks for CheckerBande.
  • Support the service team as a departmental liaison.
  • Support communication with fan clubs and the delivery of events with fans and fan clubs.
  • Write text and edit photos and graphics for mailings.
  • Analyze matchday surveys and share important insights with the team.
  • Support monitoring and reporting, including matchday surveys and communications such as mailings and advertisements.
  • Actively support CheckerBande and fan communication on matchdays as part of the team.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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