Senior Campaign Manager
NOVACARD
Senior Campaign Manager
NOVACARD
Transparent credit with fixed daily cost
At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.
About the Role:
We are looking for a Senior Campaign Manager to take ownership of campaign planning and coordination across our near-prime client portfolio. You will define the campaign structure and schedule, coordinate cross-functional teams to automate and launch campaigns on time, and ensure seamless execution from brief to analysis. This role requires a systematic thinker who can build scalable campaign processes and deliver results in a fast-paced lending environment. The role is based in Mexico, with remote flexibility and business trips when required.
Key Responsibilities:
Define the structure, prioritization, and schedule of portfolio campaigns targeting activation, balance building, retention, and cross-sell among Near Prime customers.
Own the full campaign cycle — from briefing and task setting to launch coordination, delivery monitoring, and post-campaign analysis.
Collaborate with development and CRM teams to automate recurring campaigns, reducing manual effort and increasing speed to market.
Work closely with marketing, analytics, IT, and product teams to align on timelines, resources, and priorities for all campaign initiatives.
Verify campaign setup accuracy, audience segmentation logic, and communication scenarios before launch to ensure flawless customer experiences.
Monitor campaign results against KPIs, prepare regular performance reports, and deliver actionable recommendations for optimization.
Establish standards, playbooks, and best practices to continuously improve the speed, quality, and impact of portfolio campaigns.
Resumen de NOVACARD 1) Qué hace: NOVACARD ofrece crédito en México con un modelo sencillo y transparente, sin anualidad, sin intereses rotativos y sin cargos ocultos. El costo es diario y fijo, visible desde el primer día, para que el usuario sepa exactamente cuánto paga. 2) Cómo funciona: El crédito se paga a través de un costo diario fijo. Hay un periodo de gracia sin costo; si el usuario decide extender el pago, se aplica una comisión diaria fija y siempre informada. Todo está regido por reglas claras. 3) Diferenciadores frente a la competencia: Eliminan complejidad y letra pequeña, no cobran intereses ni anualidades, muestran el costo diario desde el inicio y ofrecen reglas simples para flexibilidad, lo que genera confianza en un mercado con acceso amplio pero desconfianza. 4) Meta de la empresa: Construir un crédito basado en claridad y confianza, expandiendo el acceso responsable al crédito con transparencia.
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