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Capgemini

Global consulting, technology services, outsourcing

Marketing Strategy & Transformation Senior Consultant

Strategy & Management ConsultingUpdated on Nov 14
Full-timeIn-person

About the Job

Requirements

  • Strong AI literacy, including core artificial intelligence and generative artificial intelligence concepts, and understanding of their application to enterprise transformation.
  • Ability to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness.
  • Experience working in AI-augmented ways to enhance research, analysis, and solution development.
  • Understanding of responsible AI principles, including ethics, privacy, security, and governance.
  • Three to seven years of experience in consulting, digital services, marketing strategy, customer engagement, or transformation.
  • Experience in marketing transformation, operating models, customer relationship management, or customer engagement.
  • Experience leading workstreams and independently delivering project components.
  • Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
  • Familiarity with Salesforce, Adobe, or related marketing technology platforms.
  • Experience working across strategy, data, technology, and design teams.
  • A bachelor's degree is required.

Responsibilities

  • Support marketing strategy and transformation engagements.
  • Design marketing operating models, governance, processes, and ways of working.
  • Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
  • Translate client challenges into structured analyses and practical recommendations.
  • Support customer relationship management and marketing technology initiatives involving Salesforce, Adobe, or related platforms.
  • Collaborate across strategy, data, technology, and customer experience teams.
  • Apply AI-enabled marketing use cases to personalization, content, and decision-making.
  • Contribute to proposals, presentations, and practice development.

Desired Qualifications

  • An advanced degree is preferred.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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