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Enpal

Residential solar leasing with energy ecosystem

Paid Social & Growth Development Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Experience setting up, optimizing, and scaling paid search campaigns, gained in a fast-growing company such as a startup or consulting firm.
  • Ability to prioritize tasks in a fast-paced environment and apply full effort to important tasks.
  • Fluent spoken and written German and English.

Responsibilities

  • Own the development and implementation of the search engine advertising strategy across Google Ads and relevant paid-search platforms, and continuously develop campaigns.
  • Own budget planning, campaign management, and achievement of defined performance goals.
  • Analyze campaigns and independently identify opportunities to improve efficiency, conversion, and growth.
  • Continuously optimize keywords, ads, audiences, bidding strategies, and landing pages, and derive concrete actions.
  • Work closely with the management team and support a mentor with strategic decisions in paid search.
  • Independently develop search engine advertising projects from conception through implementation, scaling, and success measurement.
  • Identify new paid-marketing growth and optimization opportunities and implement them with a customer-oriented, entrepreneurial approach.
  • Handle ad hoc projects and support the marketing team with cross-functional tasks and strategic questions.

About the Company

Enpal

Residential solar leasing with energy ecosystem

Enpal provides residential renewable energy solutions in Germany, offering solar energy systems and a connected home energy ecosystem. Its model originally used a solar PV subscription that covers installation, maintenance, insurance, and repairs for a fixed monthly fee, and it now also offers direct purchase and financing options; its packages include PV panels, battery storage, EV charging, and heat pumps connected by the Enpal.One smart energy management system. The company differentiates itself with an all-in-one, hands-off approach that covers equipment, installation, and ongoing maintenance under a flexible subscription, plus digital platforms like Enpal.pro for installers and a Virtual Power Plant for energy trading. Its goal is to make solar energy affordable and convenient for homeowners, helping families decarbonize and increase energy independence.

Company size
1,001-5,000
Company stage
N/A
Total funding
$6.5B
Headquarters
Berlin, Germany
Founded
2017

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