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Publicis Groupe

Runs advertising and digital transformation services

Senior Marketing Manager

Marketing Generalist & ManagementPosted on Nov 5
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Extensive marketing experience, with a proven track record in senior leadership within a media or creative agency.
  • Proven track record of developing and executing strategic marketing plans that drive thought leadership and measurable results.
  • Deep understanding of B2B content channels, especially LinkedIn, and experience creating compelling digital and video assets.
  • Experience building working relationships across multiple agencies, internal leadership, and external partners.
  • Demonstrable experience planning and managing high-profile industry events and speaker programmes.
  • Ability to influence senior stakeholders internally and externally.
  • Comfort with analytics tools and ability to translate data into actionable insights.
  • Ability to balance creative thinking with hands-on execution while managing multiple workstreams and tight deadlines with precision.

Responsibilities

  • Define and shape Publicis Media’s in-market voice, ensuring consistency across all channels and communications.
  • Partner with the CGO to develop key messaging pillars, value propositions, and strategic frameworks.
  • Own a structured LinkedIn and publishing calendar, producing thought pieces, client success stories, and trend insights to engage senior marketers.
  • Ensure all content and channels, including website, social, and search, are optimised so that Publicis Media is easy to find online.
  • Commission and oversee creation of short-form video assets highlighting products and propositions.
  • Curate an industry events schedule; brief and coach Publicis Media speakers; and co-develop compelling decks and speeches aligned to the narrative.
  • Work with agency brand leads to identify award opportunities, manage submissions, and promote successes internally and externally.
  • Develop joint campaigns with platforms and thought leaders, such as Meta, Google, and Ian Whittaker, to amplify reach.
  • Monitor engagement metrics and return on investment across campaigns, events, and content; report findings with data-driven optimisation recommendations.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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