Head of Agency Partnerships
TikTok
Head of Agency Partnerships
TikTok
Short-form video platform with ads
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last. You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners. About the role We are looking for a Head of Agency Partnerships to lead our agency business in Indonesia. This person will own the agency strategy, revenue plan, senior partner relationships, and performance of the Agency Partnerships team. The role requires strong commercial judgment and comfort with data. You will use account, agency, product, and market data to decide where the team should invest its time. You will also facilitate commercial negotiation with agencies, turning business problems into proposals with clear economics, commitments, and measures of success. You should understand how agencies operate across planning, investment, trading, pitches, procurement, measurement, and client leadership. Senior relationships matter, but the job is measured by revenue, product adoption, forecast accuracy, and the quality of the business built with agency partners. Responsibilities - Set the agency strategy for Indonesia, including revenue targets, agency segmentation, coverage, product priorities, and investment choices. - Own agency revenue performance and forecasting. Identify risks, gaps, and upside at the agency, advertiser, vertical, and product level. - Use data to determine where growth is coming from, where share is being lost, and which opportunities deserve commercial or leadership support. - Establish a consistent operating rhythm for pipeline reviews, forecast calls, partner performance reviews, and quarterly business reviews. - Build joint business plans with priority agency groups and independent agencies. Convert broad partnership goals into revenue, product, client, and capability commitments. - Generate deal ideas based on partner needs and market opportunities. These may include annual investment agreements, product-adoption programs, category growth plans, new-client incentives, measurement partnerships, or solutions tied to major commercial moments. - Work with Finance, Legal, Product, Measurement, Sales Operations, and regional teams to make sure proposed deals are financially sound, operationally workable, and compliant. - Track deal performance after signing. Address under-delivery early and renegotiate when the original assumptions no longer hold. - Develop senior relationships across agency holding companies, their operating agencies, and leading independent agencies in Indonesia. - Create opportunities that connect agency priorities with our advertising, commerce, creator, measurement, and performance solutions. - Lead and develop the Agency Partnerships team. Set clear performance standards, coach strategy, and build succession coverage.
Minimum qualifications: - 10 or more years of experience in advertising, media, digital platforms, ad technology, agency leadership, or a related commercial field. - Strong knowledge of the Indonesian advertising market and experience working with major agency groups or independent agencies. - Experience creating and negotiating complex commercial agreements, including deals with multiple stakeholders, performance conditions, or investment commitments. - Strong analytical judgment. You can interpret revenue, pipeline, product, advertiser, and market data; identify the real drivers; and turn the analysis into commercial action. - Strong understanding of agency planning, investment, trading, pitches, procurement, and measurement. - Ability to present a clear recommendation when the data is incomplete or stakeholders disagree. - Full professional fluency in spoken and written English and Bahasa Indonesia. The candidate must be able to lead executive meetings, presentations, and commercial negotiations. Preferred qualifications: - Experience at a digital platform, technology company, media owner, agency holding group, or large agency network. - Experience across brand advertising, performance marketing, commerce, creator solutions, or measurement. - Familiarity with business-intelligence tools, advanced spreadsheet analysis, or SQL. Hands-on technical expertise is useful but not required.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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