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Full-Time

Senior Manager

Analytics & Insights

Confirmed live in the last 24 hours

Brooklinen

Brooklinen

51-200 employees

Direct-to-consumer home textile retailer

Consumer Goods

Compensation Overview

$160k - $180kAnnually

+ Equity Grants

Senior, Expert

Brooklyn, NY, USA

Hybrid work - 2 days in office, 3 days remote.

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Python
SQL
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in an analytical or quantitative discipline
  • 7+ years of experience in analytics; retail or e-commerce experience is a must
  • 2+ years of people management experience where you’ve developed and coached individuals
  • Experience working with large datasets using SQL
  • Experience in Python or R for statistical analysis and visualization
  • The ability to distill complexity into easy-to-understand takeaways and experience coaching others in effective storytelling
  • An executive presence with the ability to influence and regularly present to senior leadership
Responsibilities
  • Partner with senior leadership to understand our customers inside and out, identify goal metrics, and provide actionable recommendations across marketing, digital product, retail, emerging channels, and customer experience
  • Lead, coach, and grow a team of analysts; evolve the team’s processes and productivity as Brooklinen continues to mature as a business
  • Pivot between high-level strategy and detailed tactics to plan and prioritize your team’s roadmap and portfolio of projects
  • Effectively communicate an objective, evidence-based perspective through crisp storytelling to technical and non-technical audiences
  • Work with data & analytics engineering counterparts to scope self-serve analytics by providing input and feedback on data modeling, dashboard design, and measurement needs

Brooklinen specializes in high-quality home textiles such as sheets, towels, pillows, comforters, and loungewear, targeting consumers who want to enhance their home living experience with premium yet affordable products. The company designs and manufactures its own items, selling them directly to customers through its website, which allows for lower prices by eliminating middlemen. This approach not only keeps costs down but also gives Brooklinen better control over product quality and customer experience. They often bundle products for savings and create urgency with limited edition items, encouraging repeat purchases. Customer satisfaction is a priority, reflected in their positive reviews and high retention rates, with over 500,000 satisfied customers. Brooklinen aims to provide luxury-quality home essentials at accessible prices while ensuring a great shopping experience.

Company Stage

Series B

Total Funding

$60M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-5%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Brooklinen's recent expansion into laundry care and kids' collections demonstrates its ability to diversify and capture new market segments.
  • The company's strong brand loyalty, evidenced by over 500,000 happy customers and 50,000 five-star reviews, indicates a stable and growing customer base.
  • Seasonal promotions and bundle discounts encourage higher average order values, contributing to robust revenue growth.

What critics are saying

  • The highly competitive home textiles market requires Brooklinen to continuously innovate to maintain its edge.
  • Dependence on online sales channels makes the company vulnerable to digital marketing shifts and e-commerce platform changes.

What makes Brooklinen unique

  • Brooklinen's direct-to-consumer model allows it to offer luxury-quality home textiles at a fraction of traditional retail prices, unlike competitors who rely on middlemen.
  • The company’s focus on customer satisfaction is evident from its extensive positive reviews and high customer retention rates, setting it apart in the home textiles market.
  • Brooklinen's innovative marketing strategies, such as limited edition items and seasonal prints, create a sense of urgency and exclusivity that drives repeat purchases.

Benefits

401(k) plan with a 4% match

100% paid parental leave for ALL new parents

Budget for learning and development

Fun team outings