N

Neurocrine Biosciences

Develops and markets neurology-focused therapies

Executive Director - Brand, Vykat

Product MarketingConfirmed live in the last 24 hours
Full-timeSan Diego, CA, USA

About the Job

Requirements

  • A Bachelor of Science or Bachelor of Arts degree in a life science, business, marketing, or advertising, and 17 or more years of pharmaceutical or life sciences industry experience; marketing or advertising experience as a brand strategist is preferred.
  • Alternatively, a master's degree or Master of Business Administration is preferred, along with 15 or more years of similar experience.
  • Previous extensive leadership experience is required.
  • Expert-level understanding of the brand development process.
  • Strong leadership attributes to generate commitment and constructively resolve issues.
  • Comfort leading teams in a fast-paced, consensus-style environment and operating cross-functionally to pursue business goals.
  • Expertise in commercialization of new products, product launches, and building premium or aspirational product brands.
  • Ability to lead others in direct managerial and indirect team roles.
  • Demonstrated ability to develop and execute plans, consistent messaging, and brand guidelines.
  • Expertise in developing and executing strategic marketing campaigns.
  • Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results.
  • Communication and creative skills, with sound judgment to guide brand planning and strategy through execution.
  • Ability to act as a trusted advisor across the company and potentially as an external expert.
  • Ability to provide strategy, vision, and direction on issues with company-wide impact.
  • In-depth knowledge of the functional area, business strategies, and company goals.
  • Industry-leading knowledge in support of rare disease brands.
  • Strong organizational and project development skills.
  • Proven leadership and influencing skills, including the ability to influence senior organizational leaders and shape business outcomes.

Responsibilities

  • Develop and authorize implementation of strategic plans for the commercialization team.
  • Drive implementation of new ideas and approaches to support successful commercialization of new products.
  • Develop and execute the brand’s operational plan, including business planning, budgeting, strategy, and marketing communications.
  • Oversee development and implementation of tactical initiatives through subordinate managers or employees.
  • Assess variables and fundamental issues across the business and provide direction for major functional areas.
  • Anticipate factors that may affect company strategies and market position, and develop innovative solutions beyond existing approaches.
  • Provide senior management with guidance on brand issues and initiatives.
  • Serve as a subject matter expert on the product, market, and treatment landscape.
  • Partner with strategic marketing, medical affairs, market access, sales, legal, regulatory, and other functions to align objectives and implement brand strategies.
  • Lead development and implementation of innovative healthcare professional and patient program platforms, including personal and non-personal programs and peer-to-peer healthcare professional education.
  • Drive creation of United States healthcare professional- and consumer-facing print and digital materials for field use.
  • Monitor market trends and the competitive environment, and use market insights and research to guide proactive strategies, growth, and brand direction.
  • Represent marketing on the brand promotional review committee; ensure timely and efficient review of promotional materials and compliance with legal, regulatory, ethical, and company guidelines.
  • Manage external agencies to execute marketing programs aligned with brand strategy.
  • Manage and control the brand operating budget.
  • Build relationships with thought leaders, advocacy groups, and local and national organizations to increase industry awareness.
  • Ensure compliance with corporate policies, regulations, and laws.
  • Select, develop, and evaluate personnel to ensure efficient operation of the function.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience in marketing or advertising as a brand strategist.
  • Experience in commercialization, product launches, and building product brands.
  • A master's degree or Master of Business Administration, with 15 or more years of similar experience as an alternative qualification.

About the Company

Neurocrine Biosciences

Develops and markets neurology-focused therapies

Neurocrine Biosciences develops and commercializes medicines for neurological and endocrine diseases. Its work centers on discovering and developing treatments, with INGREZZA (valbenazine) approved to treat adults with tardive dyskinesia and a pipeline of other drug candidates in various clinical stages. The company earns revenue from sales of approved medicines and from milestones and royalties from collaborations with partners. By focusing on both neurological and endocrine conditions, Neurocrine targets patients and healthcare professionals seeking therapies for conditions such as tardive dyskinesia, Parkinson's disease, and endometriosis. Its main goal is to bring therapies to market through development and commercialization, supported by ongoing research across its clinical programs to address unmet medical needs in these areas.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Diego, CA
Founded
1992

Recently Posted Jobs

Explore more opportunities at Neurocrine Biosciences

See more jobs