Superviseur(e) – icebreaker / Smartwool

Qui sommes-nous

Chez icebreaker et Smartwool, nous sommes deux marques distinctes qui partagent un même esprit : celui de l’appartenance, de l’aventure, de la durabilité et du plaisir d’être en plein air.

Nous concevons des produits pour les passionné(e)s de nature, pour celles et ceux qui souhaitent aller plus loin, se sentir bien et profiter pleinement de chaque expérience. Nous le faisons en gardant toujours à cœur notre planète et l’impact de nos produits.

Avant d’entrer dans les détails du poste, prenez un moment pour en apprendre davantage sur nous — nos valeurs et notre culture. Si vous vous voyez évoluer aux côtés d’une équipe dynamique et passionnée d’aventure, icebreaker et Smartwool pourraient être l’endroit idéal pour vous.

Pour en savoir plus, visitez www.icebreaker.com ou www.smartwool.com.

Vos responsabilités

Voici à quoi ressemble une journée typique en tant que superviseur(e) chez icebreaker / Smartwool :

En tant que superviseur(e), vous jouez un rôle clé dans le soutien de l’équipe de gestion et dans l’offre d’une expérience client exceptionnelle. Vous montrez l’exemple, encadrez et développez les associé(e)s, et assurez l’excellence opérationnelle dans les interactions clients, le marchandisage et les standards du magasin.

En collaboration avec le/la gérant(e) de magasin et le/la gérant(e) adjoint(e), vous contribuez à la rentabilité du magasin, favorisez une culture inclusive et participez activement à la réussite de l’équipe. Ce rôle est idéal pour une personne qui s’épanouit dans un environnement dynamique, aime accompagner les autres et est passionnée par le service à la clientèle.

Plus précisément, vous :

Offrez une expérience client personnalisée grâce à des interactions authentiques
Soutenez l’équipe dans l’atteinte et le dépassement des objectifs de vente en suivant les indicateurs de performance, tout en atteignant vos objectifs individuels
Modélisez les comportements de vente et favorisez une approche centrée sur la clientèle
Encadrez et développez les associé(e)s afin d’atteindre un haut niveau d’engagement client et de productivité
Supervisez les opérations quotidiennes (ouverture, fermeture, couverture du plancher, répartition des tâches)
Soutenez les opérations d’arrière-boutique en organisant l’inventaire, en traitant les livraisons et en assurant une mise en place efficace des produits
Participez à la formation et à l’intégration des nouveaux membres de l’équipe et offrez un soutien continu
Maintenez les standards de marchandisage visuel et veillez au réapprovisionnement des produits
Contribuez à l’exactitude des inventaires en respectant les processus d’expédition, de réception et de prévention des pertes
Favorisez l’engagement communautaire en participant à des initiatives locales et événements
Veillez au respect des politiques, procédures et normes de sécurité
Créez un environnement de travail positif, inclusif et axé sur la collaboration et l’apprentissage

Profil recherché

Chaque personne apporte une contribution unique. Pour ce poste, nous recherchons :

Minimum de 1 an d’expérience en commerce de détail ou en supervision d’équipe dans un environnement dynamique axé sur la clientèle
Diplôme d’études secondaires (DES) ou équivalent (un atout)
Expérience concrète et réalisations professionnelles valorisées

Compétences clés :

Capacité démontrée à atteindre des résultats et à dépasser les objectifs de vente
Aptitudes solides en coaching, mobilisation et développement d’équipe
Excellentes compétences en communication orale et écrite en français
Capacité d’influencer et de collaborer à tous les niveaux
Approche orientée solutions et grande capacité d’adaptation
Autonomie et gestion efficace des priorités dans un environnement dynamique
Aisance avec les outils informatiques (suite bureautique et systèmes de vente au détail)

Exigences physiques

Capacité à rester debout et en mouvement pendant de longues périodes
Capacité à effectuer des tâches physiques (se pencher, atteindre, s’accroupir, monter une échelle et soulever des charges légères à modérées), avec ou sans accommodement raisonnable

Notre question pour vous :

Souhaitez-vous vous joindre à l’équipe ?

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit www.icebreaker.com or www.smartwool.com.

Key Holder

What will you do?

A day in the life of a Key Holder at icebreaker looks a little like this.

As a Key Holder, you play a key role in supporting the store’s leadership team and driving abets-in-class customer experience. You will lead by example, coach and develop associates, and ensure operational excellence across customer engagement, merchandising, and store standards. In partnership with the Store Manager and Assistant Store Manager, you will help maximize store profitability, foster an inclusive team culture, and contribute to the store’s success. This role is ideal for someone who thrives in a fast-paced retail environment, enjoys mentoring others, and is passionate about delivering exceptional service. Let’s break down that day-in-the-life a bit more.

Deliver a high level of personalized customer engagement through genuine interactions.

Support the store team in achieving and exceeding sales goals by monitoring progress against key performance indicators, while also achieving individual goals.
Model selling behaviors and foster a consumer-centric mindset through authentic customer interactions.
Coach and develop associates to deliver high levels of customer engagement and meet productivity goals.
Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
Support stockroom operations by organizing inventory, processing shipments, and ensuring timely product flow to the sales floor.
Assist in training and onboarding new team members; provide ongoing feedback and support.
Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
Support inventory integrity through proper shipping, receiving, and loss prevention practices.
Promote community engagement by participating in local initiatives and events.
Uphold company policies, safety standards, and operational procedures.
Foster a positive and inclusive store environment that encourages creativity, collaboration, and learning.

What do you need to succeed?

We all bring unique skills to work each day. For this role, there are foundational skills needed to succeed, along with 1+ years of retail or store leadership experience in a fast-paced, customer-focused environment. A High School Diploma or equivalent is preferred; but we value hands-on experience and demonstrated achievements most.

The foundation skills you will need in this position are:

· Proven ability to drive results through store teams and exceed sales and profit goals.

· Skilled in coaching, motivating, and building high-performing, diverse teams.

· Strong verbal and written communication skills with the ability to influence across all levels.

· Solution-oriented and flexible in a fast-paced, dynamic retail environment.

· Capable of working independently, managing shifting priorities, and meeting business expectations.

· Comfortable using word processing, spreadsheets, and retail software tools.

· Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Now WE have a question for YOU.

Are you in?

Fourchette salariale à l’embauche:

$21.10 - $25.20 CAD per hour

Potentiel d’incitatif : Ce poste est admissible à des primes de rémunération additionnelle pouvant inclure un régime incitatif annuel, un programme d’incitatifs aux ventes ou un potentiel de commissions. Les détails précis concernant l’admissibilité à cette rémunération additionnelle pour ce poste seront fournis au cours du processus de recrutement et d’entrevue.

Avantages sociaux chez VF Corporation : Ce poste est un poste à temps partiel ou pour une durée limitée (c.-à-d. un stage) et n’est pas admissible à tous les régimes d’avantages sociaux offerts par VF Corporation. Toutefois, certains avantages offerts par l’entreprise sont accessibles pour ce poste. Vous pouvez consulter un aperçu général des avantages offerts par VF en visitant www.MyVFbenefits.com et en cliquant sur Vous souhaitez vous joindre à VF?. Des renseignements détaillés sur les options d’avantages sociaux auxquelles vous êtes admissible vous seront fournis au moment de l’embauche.

Veuillez noter que nos fourchettes salariales à l’embauche sont établies à partir de données de rémunération du marché. Lors de la détermination de la rémunération spécifique pour ce poste, nous respectons toutes les lois locales, provinciales et fédérales applicables.

Chez VF, nous valorisons une main-d’œuvre diversifiée et inclusive et nous offrons l’égalité des chances en matière d’emploi à tous les candidats et employés. Tous les candidats qualifiés seront pris en considération pour un emploi sans égard à la race, la couleur, le sexe, l’identité de genre, l’expression de genre, la religion, l’âge, l’origine nationale ou l’ascendance, la citoyenneté, un handicap physique ou mental, un problème de santé, le statut de proche aidant, l’état matrimonial, le statut de partenaire de fait, l’orientation sexuelle, les renseignements génétiques, le statut militaire ou d’ancien combattant, ou toute autre caractéristique protégée par les lois fédérales, provinciales ou locales applicables.

Si vous avez besoin de mesures d’adaptation pendant le processus de candidature, veuillez communiquer avec nous à [email protected]. VF fournira des mesures d’adaptation raisonnables aux personnes qualifiées dans la mesure requise par la législation applicable.

Conformément à toutes les exigences applicables des ordonnances locales en matière d’égalité des chances pour les personnes ayant des antécédents judiciaires (Fair Chance), y compris, sans s’y limiter, l’ordonnance Fair Chance de San Francisco, VF examinera les candidatures de personnes qualifiées ayant des dossiers d’arrestation ou de condemnation.

Hiring Range:

$21.10 - $25.20 CAD per hour

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: This position is a part-time or limited time position (i.e., internship) and is not eligible for all of the benefits plans offered at VF Corporation. There are some benefits the company offers that this position can participate in. You can review a general overview of the benefits provided at VF by visiting www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on the benefits options you qualify for will be provided upon hire.

Please note, our hiring ranges are determined and built from market pay data. Although all positions have a hiring range based upon market data, this position has a minimum starting rate that is listed above. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

About the company

VF Corporation coordinates a global portfolio of apparel, footwear, and accessories brands with a focus on outdoor, active, and workwear. The company’s products span clothing, footwear, and accessories under recognizable names like The North Face, Vans, Timberland, and Dickies. It operates through multiple channels, selling wholesale to mass merchants, specialty stores, and department stores, while also running direct-to-consumer options via VF-owned stores, concessions, and e-commerce. VF differentiates itself by combining a large, diversified brand roster with an omnichannel strategy and an internal venture arm (VF Venture Foundry) that tests new platforms, services, and experiences. Its goal is to grow its brands and revenue by expanding its direct-to-consumer presence, optimizing its multi-channel distribution, and evolving the business to respond to market changes.

Company Size

10,001+

Company Stage

IPO

Headquarters

Denver, Colorado

Founded

1899

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Simplify's Take

What believers are saying

Q1 fiscal 2027 revenue rose 5% to $1.67 billion, beating guidance July 29.
The North Face grew 6% and Timberland 4%, despite Vans weakness.
Net debt fell $1.1 billion year over year, and gross margin reached 54.9%.

What critics are saying

Vans revenue fell 9% globally in Q1 2027, with wholesale still broken.
VF faces a Colorado securities class action filed September 2025, now contested.
If Vans stalls again, VF loses its biggest turnaround engine and investor patience.

What makes VF unique

The North Face and Timberland anchor VF’s premium outdoor recovery and DTC strength.
Dickies sale closed November 12, 2025, sharpening VF around core brands.
Abhishek Dalmia became CFO on August 1, 2026, pairing finance with operations.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Ecotextile News

Sep 18th, 2026

Apparel firms urged to link sustainability to value.

Apparel firms urged to link sustainability to value. VF Corporation executive says sustainability leaders must make a clearer commercial case for action as apparel businesses confront inflation, trade disruption and pressure on valuations ATHENS - Sustainability teams at global apparel companies need to present their work in the language of business value if they are to secure investment amid persistent inflation, tariffs and weaker consumer spending, according to Sean Cady, vice president of global sustainability, responsibility, trade and government affairs at VF Corporation. The executive from VF, which owns brands such as The North Face, Vans, Timberland and Eastpak, was speaking at the Cascale Annual Meeting here in Athens, and noted how brands, retailers and manufacturers were facing rising input, transport and energy costs while consumers had less disposable income. Join its community. Explore all its independent journalism from as little as 30p per day. Less than an espresso - but more stimulating. * September 17, 2026 * September 16, 2026 * September 15, 2026 * September 14, 2026 * September 11, 2026 * September 10, 2026

Yahoo Finance

Aug 20th, 2026

VF Corporation director buys 20,000 shares for $295K, raising stake to 0.09%

VF Corporation director Richard Carucci purchased 20,000 shares of the apparel company for approximately $295,000, according to an SEC Form 4 filing. The transaction, executed at a weighted average price of $14.73 per share, increased Carucci's direct holdings to around 356,000 shares. This represents a 0.0906% ownership stake in the Denver-based company, which has a market capitalisation of $5.8 billion. The purchase occurred prior to 14 August 2026, when shares closed at $14.87. VF Corporation reported trailing twelve-month revenue of $9.5 billion and net income of $274.2 million for the period ending 14 August 2026. The company operates through three primary business segments: Outdoor, Active, and Work, serving markets across the Americas, Europe, and Asia-Pacific regions.

Sapio Asia

Aug 14th, 2026

This week's leadership moves: Ford Motor Company, UPS, and Travelers.

This week's leadership moves: Ford Motor Company, UPS, and Travelers. * 15 August 2026 * colind88 * News Feed Each week, CDO Magazine curates a high-level overview of executive appointments and leadership transitions shaping the global data, AI, and analytics ecosystem. This roundup offers a quick-read snapshot of how leadership talent is transitioning across organizations as they evolve data and AI strategies to support digital transformation, data management, enterprise innovation, security, and AI-driven decision-making. This briefing tracks leadership movements involving Chief Data Officers, Chief Artificial Intelligence Officers, Chief Data and Analytics Officers, Chief Information Officers, Chief Information Security Officers, and senior executives responsible for data, analytics, security, and digital strategy across industries. For the week of August 10, highlighted in this edition, Sapio feature key leadership updates at Ford Motor Company, UPS, and Travelers, alongside several other notable appointments recently spotlighted on CDO Magazine. This week's featured moves: MANTECH: Dr. Kristen Summers, Chief Data and AI Officer. MANTECH has elevated Dr. Kristen Summers to Vice President and Chief Data and AI Officer. Dr. Summers, who previously served as VP and Technical Fellow of Data and AI, brings extensive experience from leadership roles at Microsoft Federal and IBM. In her new role, she will steer MANTECH's strategic data and AI direction, continuing to deliver advanced technology capabilities to government and commercial clients. Ford Motor Company: Mano Mannoochahr, Chief AI and Data Officer. Ford Motor Company has appointed Mano Mannoochahr as Chief AI and Data Officer. Mannoochahr transitions to Ford from Verizon, where he served as Chief Data, Analytics & AI Officer and led an organization of over 3,000 employees. Bringing previous executive leadership experience from Travelers, GE, and John Deere, he will partner across Ford Blue, Ford Model e, Ford Pro, and Ford Credit to advance the automaker's global AI and data capabilities. UPS: Vikas Sah, Vice President of AI and Machine Learning. UPS has appointed Vikas Sah as Vice President of AI and Machine Learning. Sah joins the global logistics leader from VF Corporation, where he served as Senior Director of Agentic AI & Consumer Engineering across brands such as Vans and The North Face. At UPS, he will focus on implementing practical AI, machine learning, and agentic workflows to support operational efficiency, decision-making, and customer experiences. Ralph Lauren: John Opala, PhD, Chief Information Security Officer. Ralph Lauren has named John Opala, PhD, as Chief Information Security Officer. Dr. Opala brings deep cybersecurity leadership experience, having previously served as Global CISO at HanesBrands and Vice President of IT & Global CISO at McCormick & Company. In his new role, he will lead enterprise cybersecurity initiatives to support innovation, resilience, and organizational trust. Travelers: Keith Anderson, Chief Information Security Officer. Travelers has appointed Keith Anderson as Chief Information Security Officer. Anderson joins Travelers from JetBlue, where he served as Vice President of Technology Infrastructure and CISO. His background also includes executive security leadership roles at WarnerMedia and AT&T, positioning him to lead Travelers' enterprise cybersecurity, risk management, and security architecture programs.

MarketBeat

Jul 30th, 2026

Truist Financial has lowered expectations for V.F. (NYSE:VFC) stock price.

Truist Financial has lowered expectations for V.F. (NYSE:VFC) stock price. July 30, 2026 Key points. * Truist Financial cut V.F.'s price target from $15 to $14 and maintained a "hold" rating, implying about 7% downside from the stock's $15.05 price. The broader analyst consensus is also "hold," with an average target of $17.75. * V.F. reported a quarterly loss of $0.27 per share, missing the $0.22 loss estimate, while revenue declined 5.2% year over year to $1.67 billion despite exceeding forecasts. * Analyst opinions remain mixed: some firms retained or initiated "buy" ratings, but recent target reductions from Truist, Wells Fargo and Telsey reflect limited confidence in a rapid turnaround. * MarketBeat previews top five stocks to own in August. V.F. (NYSE:VFC - Get Free Report) had its price objective dropped by research analysts at Truist Financial from $15.00 to $14.00 in a research report issued on Thursday,Benzinga reports. The firm presently has a "hold" rating on the textile maker's stock. Truist Financial's price target indicates a potential downside of 7.01% from the stock's current price. VFC has been the topic of several other research reports. Weiss Ratings cut shares of V.F. from a "hold (c-)" rating to a "sell (d+)" rating in a research note on Thursday, June 4th. Wall Street Zen lowered V.F. from a "buy" rating to a "hold" rating in a research report on Sunday, July 12th. Williams Trading set a $19.00 target price on shares of V.F. in a report on Sunday, May 17th. BTIG Research restated a "buy" rating on shares of V.F. in a report on Friday, July 24th. Finally, Seaport Research Partners upgraded shares of V.F. from a "neutral" rating to a "buy" rating and set a $24.00 price objective on the stock in a research report on Tuesday, April 14th. Two analysts have rated the stock with a Strong Buy rating, four have given a Buy rating, twelve have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of "Hold" and a consensus target price of $17.75. V.F. Price performance. V.F. stock traded down $0.03 during trading hours on Thursday, hitting $15.05. 6,224,845 shares of the company traded hands, compared to its average volume of 7,230,438. V.F. has a 1-year low of $11.10 and a 1-year high of $22.27. The firm has a market cap of $5.91 billion, a P/E ratio of 23.43, a P/E/G ratio of 1.27 and a beta of 1.56. The firm's 50-day simple moving average is $16.89 and its two-hundred day simple moving average is $18.08. The company has a quick ratio of 1.21, a current ratio of 1.84 and a debt-to-equity ratio of 1.90. Discover more Stock Market Holidays Stock Ratings Screener V.F. (NYSE:VFC - Get Free Report) last posted its quarterly earnings data on Wednesday, July 29th. The textile maker reported ($0.27) EPS for the quarter, missing analysts' consensus estimates of ($0.22) by ($0.05). The company had revenue of $1.67 billion for the quarter, compared to analyst estimates of $1.64 billion. V.F. had a net margin of 2.65% and a return on equity of 21.05%. V.F.'s revenue was down 5.2% compared to the same quarter last year. During the same quarter in the prior year, the business earned ($0.24) EPS. As a group, analysts forecast that V.F. will post 1.09 earnings per share for the current fiscal year. Insider buying and selling. In other V.F. news, Director Richard Carucci acquired 30,000 shares of the stock in a transaction dated Tuesday, June 9th. The shares were bought at an average cost of $17.17 per share, for a total transaction of $515,100.00. Following the completion of the acquisition, the director directly owned 336,043 shares of the company's stock, valued at approximately $5,769,858.31. This trade represents a 9.80% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Company insiders own 1.54% of the company's stock. Hedge funds weigh in on V.F. Hedge funds have recently added to or reduced their stakes in the stock. Russell Investments Group Ltd. increased its position in V.F. by 14.0% during the 4th quarter. Russell Investments Group Ltd. now owns 659,773 shares of the textile maker's stock worth $11,930,000 after purchasing an additional 81,006 shares in the last quarter. Fiduciary Alliance LLC grew its stake in shares of V.F. by 10.3% in the 4th quarter. Fiduciary Alliance LLC now owns 647,496 shares of the textile maker's stock valued at $11,707,000 after buying an additional 60,619 shares during the period. New York State Common Retirement Fund lifted its stake in shares of V.F. by 0.8% in the fourth quarter. New York State Common Retirement Fund now owns 540,861 shares of the textile maker's stock valued at $9,779,000 after buying an additional 4,249 shares in the last quarter. Hillsdale Investment Management Inc. bought a new stake in V.F. during the first quarter worth $3,209,000. Finally, Handelsbanken Fonder AB boosted its holdings in V.F. by 3.7% during the second quarter. Handelsbanken Fonder AB now owns 116,200 shares of the textile maker's stock worth $1,938,000 after purchasing an additional 4,200 shares during the last quarter. Institutional investors own 86.84% of the company's stock. V.F. News roundup. Here are the key news stories impacting V.F. this week: * Positive Sentiment: V.F. raised its fiscal 2027 revenue outlook to growth of 2% or better while maintaining an approximately 8% operating-margin target. Management also highlighted improving margins, lower net debt and progress at The North Face, Timberland and Vans' direct-to-consumer business. V.F. outlook article * Positive Sentiment: Quarterly revenue of $1.67 billion exceeded analysts' $1.64 billion estimate, and the company declared a quarterly dividend of $0.09 per share, equivalent to an approximately 2.4% annualized yield. * Positive Sentiment: Needham retained a "buy" rating despite reducing its price target from $25 to $21, implying substantial potential upside based on the referenced share price. Needham price-target report * Neutral Sentiment: V.F. named Abhishek Dalmia as its incoming chief financial officer. The leadership transition may support the turnaround, but it also adds uncertainty while the company works to stabilize its brands. V.F. CFO announcement * Neutral Sentiment: Unusually heavy put-option activity suggests elevated near-term hedging or bearish speculation, although options flow does not establish the company's fundamental outlook. V.F. options activity * Negative Sentiment: V.F. reported an adjusted loss of $0.27 per share, missing the $0.22 loss estimate and worsening from a $0.24 loss a year earlier. Revenue fell 5.2% year over year, with Vans wholesale weighing on sales. The CEO acknowledged the quarter was challenging. V.F. earnings report * Negative Sentiment: Wells Fargo cut its price target from $18 to $16 and assigned an "equal weight" rating, while Telsey lowered its target from $20 to $17 with a "market perform" rating. These revisions signal limited conviction in a rapid recovery. Analyst target revisions V.F. Company profile. VF Corporation, commonly branded as VF, is a global apparel and footwear company that develops, markets and distributes a diverse portfolio of consumer brands. Its offerings span outdoor and action sports apparel, footwear and accessories under marquee names such as The North Face, Vans, Timberland, Dickies, JanSport and Smartwool. Through a "house of brands" strategy, VF leverages the unique heritage and design expertise of each label to serve distinct lifestyle and performance segments. Founded in 1899 in Pennsylvania as the Reading Glove and Mitten Manufacturing Company, VF evolved through a series of acquisitions and strategic expansions to become a leading player in the global apparel industry. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider V.F., you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and V.F. wasn't on the list. While V.F. currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. Tesla, Nvidia, and Google helped shape the last era of market growth, but the next wave could come from a new group of companies. Inside this report, you'll find 7 stocks that could play a major role in the next tech-driven market boom.

Orange County Business Journal

Jul 29th, 2026

VF Corp. shares drop 17% after Q1 revenue falls 5%.

VF Corp. shares drop 17% after Q1 revenue falls 5%. Costa Mesa-based Vans sales decline 9%, parent company reported July 29, 2026 VF Corp., parent company of Vans Inc., reported fiscal first quarter revenue fell 5% to $1.7 billion, with the Costa Mesa-based skate apparel retailer losing ground in wholesale. The results mark a departure from VF's last four quarters in fiscal 2026, where the retail parent reported flat sales or 1% to 2% growth. Shares of the Denver-based organization dropped 17% to $15.24 apiece with a market cap of $6 billion during midday trading on Wednesday (NYSE: VFC). Chief Executive Bracken Darrell said in a statement that while brands such as The North Face, Timberland and Altra delivered growth, Vans "was more than offset by declines in global wholesale." The retailer was down 9% to $460 million in global revenue for the three-month period ended June 27. "We expected to be a little bit better in Q1 than we were, but this quarter doesn't at all change our indication of what we will see for the full year," Darrell said on the earnings call. VF also promoted Chief Operating Officer Abhishek Dalmia to Chief Financial Officer, succeeding Paul Vogel, who steps down after two years of working on the company's turnaround strategy. Want more from the best local business newspaper in the country? Sign-up for its FREE Daily eNews update to get the latest Orange County news delivered right to your inbox! One-Year for Only $99 * Weekly in-depth coverage in print and digital formats * Special Features: OC's Wealthiest, Top Priced Home Sales, Giving Guide, OC500, Charity Event Guide, Best Places to Work, Indispensables, Largest Charitable Gifts * The annual Book of Lists: Orange County's top companies across every industry

VF

Key Holder

About the job