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Varsity Brands

Operates cheerleading camps, apparel, and competitions

All Star Sales Specialist

Field SalesUpdated on Nov 12
Full-timeHybrid

About the Job

Requirements

  • A high school diploma or GED is required.
  • At least two years of experience in an administrative support role is required.
  • Presentation skills are required.
  • High technical capacity with Excel, PowerPoint, and Salesforce is required.
  • The role requires customer and client service focus.
  • The role requires communication and interpersonal skills, including active listening.
  • The role requires personal effectiveness and credibility.
  • The candidate must be able to generate leads, forecast sales cycles, anticipate problems, and create effective solutions while striving to meet and exceed sales goals.
  • The role requires strong time management.
  • The candidate must be able to prioritize multiple tasks in a fast-paced environment and meet deadlines.
  • The role requires attention to detail and adaptability to changing climates and technologies.
  • The candidate must be willing to learn product construction, technical details, and pricing in depth.
  • The candidate must ensure reliable travel for regular face-to-face customer touch points.
  • The role requires organization and follow-through.
  • The physical demands include prolonged sitting, standing, bending, lifting, kneeling, walking, and driving, and the ability to lift 15–30 pounds.
  • The candidate must live within or close to the assigned territory and be able to travel throughout it.

Responsibilities

  • Generate sales of Varsity products to existing and target customers using a variety of sales techniques.
  • Assist customers in the territory with Varsity products and services.
  • Develop customer relationships and understand customer needs in the territory.
  • Become an industry expert for the territory.
  • Guide customers through the design and order process to completion.
  • Monitor competitors in the territory and maintain comprehensive knowledge of their product offerings and selling points.
  • Coordinate with the Varsity All Star event division to support its sales efforts in the territory and promote Varsity All Star.
  • Conduct sales calls, customer visits, consultations, and other sales activities to secure business.
  • Conduct consultations, design sessions, and sizing appointments.
  • Meet predetermined performance measurements and sales goals.
  • Submit complete paperwork, including revisions, payment forms, expense reports, VID requests, and rush requests.
  • Communicate production timelines and delivery dates to customers.
  • Perform administrative and customer service duties as necessary, including payment collection, order sorting, and return or remake facilitation.
  • Develop and implement strategies for converting target accounts into new business.
  • Provide regular updates to the direct manager on target-account progress and sales forecasts.
  • Use a variety of sales techniques to increase territory sales.
  • Complete assigned training to stay current on products, processes, and technology.
  • Identify new industry trends and report them to the manager.
  • Monitor and use company reports, including CSH, PBR, and Aged Receivables, to identify opportunities, maintain clean accounts, and maximize sales.
  • Return customer phone calls and emails in a timely manner, typically within 24 business hours.
  • Develop action plans with the direct manager to resolve customer satisfaction issues and retain at-risk customers.
  • Participate in sales conference calls, webinars, meetings, and annual sales training.
  • Attend Varsity events, typically during October through April.
  • Generate and communicate sales leads to the event sales team.
  • Coordinate with the event Advisor on a team approach when appropriate.
  • Meet all deadlines.

Desired Qualifications

  • A bachelor's degree in marketing, business education, or a related field is preferred.
  • Industry experience is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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