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DiDi Global

L4 autonomous driving for robotaxi services

Marketing Intern

Marketing Generalist & ManagementPosted on Nov 5
Internship · Winter 2027Bogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

  • Be enrolled in a Bachelor's degree program in business, engineering, economics, accounting, or a quantitative field.
  • Be available to onboard in January 2027 and have at least six months remaining until graduation.
  • Communicate clearly in Spanish and have working proficiency in English.
  • Be comfortable working with data and spreadsheets using Google Sheets, with basic knowledge of SQL or Python.

Responsibilities

  • Solve growth and engagement problems through testing audiences, messages, channels, and creative.
  • Run performance campaigns, customer relationship management journeys, and content across a fast-moving channel landscape.
  • Collaborate across brand, performance, product, and data teams to keep touchpoints sharp and the brand voice consistent.
  • Own a channel, campaign, or content metric end to end, managing a live budget and audience.
  • Adapt campaign approaches in real time based on performance data.
  • Identify patterns in what engages a young audience and apply those insights.

Desired Qualifications

  • Familiarity with advertising or customer relationship management tools, search engine optimization, and design or video tools.

About the Company

DiDi Global

L4 autonomous driving for robotaxi services

DiDi Autonomous Driving integrates Level 4 autonomous driving into DiDi’s shared ride-hailing and logistics networks. It uses a complete hardware–software stack, including its Orca computing platform and Beiyao Beta LiDAR, to power robotaxi services and autonomous trucking via Kargobot; revenue comes from robotaxi fares and logistics services. It works by combining self-driving vehicles and human-driven cars in a hybrid dispatch system within the DiDi app, deploying robotaxi fleets in cities like Shanghai and Guangzhou and partnering with automakers such as GAC Group, Volvo, and a joint venture with GAC Aion to mass-produce autonomous vehicles. Its goal is to scale commercialization of autonomous mobility and freight services through deep platform integration, automaker partnerships, and large-scale operations.

Company size
51-200
Company stage
Series D
Total funding
$1.5B
Headquarters
China
Founded
2012

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