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Ströer

Outdoor advertising network and digital media

Senior Mediaplaner Out-of-Home Media

Performance & Paid MarketingPosted on Nov 13
Full-timeCologne, GermanyNo salary listed

About the Job

Requirements

  • A completed commercial vocational qualification or a degree in media, communications, or marketing, or a comparable qualification.
  • Initial professional experience in inside sales, marketing, or media planning, and interest in digital and traditional out-of-home media.
  • Knowledge of basic marketing and media key performance indicators, with the ability to calculate, evaluate, and clearly present them.
  • Very good Excel skills and the ability to analyze data in a structured way and present it clearly.
  • Basic knowledge of media planning and willingness to learn relevant planning tools, media metrics, and methods.

Responsibilities

  • Create media plans for digital and traditional out-of-home media and support the development of customized customer proposals to achieve campaign objectives.
  • Translate customer briefs into targeted planning recommendations and contribute to developing effective campaign strategies.
  • Advise internal customers on media-planning questions and support the integration of out-of-home and digital out-of-home campaigns into the broader media mix.
  • Calculate relevant media key performance indicators, analyze campaign performance, and present results clearly and comprehensibly.
  • Work closely with Sales, Marketing, and other specialist departments, and contribute to cross-functional projects.

About the Company

Ströer

Outdoor advertising network and digital media

Ströer is a German digital multi-channel media company that combines outdoor advertising with online marketing and e-commerce. Its products run across multiple channels by using its physical advertising network (billboards and pillars) together with online assets like t-online.de to create unified campaigns. The company sets itself apart by offering an integrated, end-to-end advertising ecosystem that connects offline reach with a broad digital portfolio under one platform. Its goal is to be the leading provider of cross-channel advertising in Germany, uniting offline and online media for brands.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cologne, Germany
Founded
1990

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