Full-Time

Senior Account Executive

Theatrical

Posted on 7/23/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$157k - $265kAnnually

+ Incentive Compensation + Commissions + Health Insurance + Equity Awards + Life Insurance + Disability Benefits + Parental Leave + Wellness Benefits + Paid Time Off

Senior

Santa Monica, CA, USA

Position is for California only.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Marketing
Requirements
  • The equivalent of 10+ years of TV and digital sales experience with a deep rolodex and extensive theatrical marketing experience
  • Experience in facilitation and influencing at executive leadership level by building strong relationships
  • Demonstrated strategic and analytical sales approach with the ability to navigate ambiguity and manage multiple priorities
  • The ability to work collaboratively on projects in a cross-functional team setting both internally and externally
  • An understanding of the dynamics of the OTT/SVOD/AVOD space and how Roku advertising solutions drive business goals for advertisers
  • An understanding of the digital advertising landscape and industry trends and apply a Roku POV for the organization
Responsibilities
  • Meet regularly with theatrical marketing teams and their agencies
  • Build relationships with senior level decision makers
  • Increase the effectiveness of the team by recognizing opportunities for new approaches
  • Define the important business drivers for each release and work with internal stakeholders to develop a strategy that leverages Roku’s scale, 1P data, measurement and unique ad products
  • Gather marketplace insights to help build new ad products and measurement solutions
  • Collaborate with and over-communicate with M&E sales leads who work across the parent company of the top studios- Disney, Universal, Warner Bros, Paramount, and Amazon
  • Work against aggressive advertising revenue goals as a key individual contributor
  • Report on revenue projections/forecasts

Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience to consumers.

Company Stage

IPO

Total Funding

$241M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

8%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Roku's UK expansion with QLED TVs could boost brand recognition and sales.
  • New 'fast' channels enhance content offerings, potentially increasing viewership and ad revenue.
  • Seasonal programming on The Roku Channel aims to attract diverse audiences during peak times.

What critics are saying

  • Dolby's lawsuit could lead to significant legal and financial repercussions for Roku.
  • UK market competition may challenge the success of Roku's new QLED TV models.
  • New content offerings may not attract the expected audience, risking lower ad revenue.

What makes Roku unique

  • Roku's proprietary OS offers a seamless and user-friendly streaming experience.
  • Roku Originals and The Roku Channel provide exclusive content to attract diverse audiences.
  • Roku's strategic partnerships, like with CHiQ, expand its global market presence.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE