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exacare ai

AI-powered CRM for senior living

Growth Marketing Manager

Growth MarketingUpdated on Nov 12
Full-timeIn-person

About the Job

Requirements

  • Four to six years of experience, ideally including one to two years in B2B SaaS growth, demand generation, or performance marketing; sales-led experience is preferred but not required.
  • A proven track record of driving measurable pipeline through campaigns, paid acquisition, lifecycle marketing, and/or account-based marketing.
  • Hands-on experience owning paid search and paid social, including audience and keyword strategy, creative testing, landing pages, and efficiency optimization.
  • Experience building account-based plays with Sales or Revenue Operations, including ideal customer profiles, target lists, outbound enablement, and lead scoring.
  • Strong operating proficiency in HubSpot or similar systems, including segmentation, workflows, scoring and routing, nurture, reporting, and improving attribution.
  • Experience creating scalable systems, processes, and tooling from ambiguity, or a desire to do so.
  • Analytical ability, understanding of attribution pitfalls, comfort building reports, and judgment about which data matters.

Responsibilities

  • Take accountability for marketing-sourced and marketing-influenced pipeline, build the bottoms-up plan, run a weekly operating cadence, and decide what to scale, iterate, or stop in partnership with Sales and Revenue Operations.
  • Build the foundational growth system, including tool selection, campaign calendar, channel mix, experimentation process, and reporting; make it useful quickly and improve it over time.
  • Create and launch integrated campaigns that generate pipeline in a multi-stakeholder, sales-led environment.
  • Partner with Sales and Revenue Operations on ideal customer profiles and target accounts, coordinate account plays, and work with Content to equip outbound efforts with proof, talk tracks, and assets.
  • Manage paid search, paid social, and other channel experiments end-to-end, including targeting, creative testing, budgets, and landing pages; improve conversion throughout the funnel.
  • Build segmentation, nurture, reactivation, scoring and routing, and reporting in HubSpot; keep leads warm, increase speed-to-lead, and improve lifecycle visibility despite messy data.
  • Develop a modern growth marketing playbook using tools and systems that help the team move faster and do more with less.

Desired Qualifications

  • Experience in sales-led B2B SaaS growth, demand generation, or performance marketing.
  • Experience with sales-led marketing is preferred but not required.
  • Interest in exploring and testing new acquisition channels.
  • Interest in using newer account-based marketing tools such as Clay.
  • Comfort with early-stage ambiguity and operating as a full-stack marketer.
  • A high-ownership analytical background, such as consulting, banking, or operations.

About the Company

exacare ai

AI-powered CRM for senior living

ExaCare provides a subscription-based AI-powered CRM platform for senior living communities, including assisted living, independent living, and memory care facilities, to boost occupancy and streamline operations. The product blends CRM with AI automation to handle marketing, lead nurturing, care plan generation, billing, and compliance, all delivered as a SaaS. It stands out by focusing specifically on the senior living sector and offering an integrated solution that covers marketing, enrollment, resident care planning, billing, and regulatory needs in one platform, with AI for marketing optimization and talent engagement. Its goal is to help communities run more efficiently, reduce administrative work, and improve resident care by enabling better marketing, sales execution, and compliant operations.

Company size
51-200
Company stage
Series A
Total funding
$37.5M
Headquarters
New York City, New York
Founded
2022

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