Revenue Marketing Director
About the job
- A bachelor's degree and 10+ years of experience in marketing roles.
- Proven experience owning pipeline and marketing-sourced revenue as an evaluated metric.
- Experience building demand generation programs across events, webinars, partnerships, outbound, and inbound channels.
- Comfort working with strategic partners and building annual marketing plans that account for partner ideal customer profiles and revenue goals.
- Strong marketing analytics skills.
- Experience improving marketing attribution, reporting, and lead segmentation and nurture practices.
- A track record of aligning marketing with sales, product, and delivery teams in a cross-functional environment.
- Candidates must be legally authorized to work in the United States without sponsorship.
- Own and grow qualified pipeline and marketing-sourced revenue by building and scaling a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels.
- Partner closely with sales without functioning as a sales-enablement resource, and build lead segmentation and nurture strategies.
- Develop the annual marketing plan, including plans that support strategic partners and their ideal customer profiles.
- Build a strategic marketing roadmap aligned to company goals and strengthen alignment across marketing, sales, product, executive leadership, and delivery teams.
- Strengthen marketing attribution and reporting with a consistent cadence that gives leadership visibility into performance.
- Oversee digital marketing performance, including website strategy, search engine optimization, search engine marketing, and generative engine optimization.
- Analyze existing marketing and customer relationship management data, including data in Pipedrive, to identify where to focus effort.
- Prioritize requests across the business and push back when needed with clear reasoning leadership can support.
- Grow and develop the marketing team, identify skill gaps, and implement strategies to address them.
- Consulting or professional-services marketing experience.
About the company
Capitalize Analytics helps organizations improve performance by combining business know-how with advanced analytics and a suite of software solutions. The company works with clients to locate core processes that can be automated, shorten cycles, and reduce costs and risk through better data use and technology-driven changes. Its approach relies on extracting and turning existing data into actionable insights, then using tools from partners such as Alteryx, Tableau, IBM, Workday Adaptive Planning, W Energy Software, Quorum Software, Automation Anywhere, and UiPath to implement analytics, reporting, and automation projects. The goal is to modernize operations and support strategic decision making by delivering practical process improvements and automation that cut costs and boost resilience.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Dallas, Texas
Founded
2005
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Simplify's Take
What believers are saying
- Capitalize reports production Claude deployments in Month-End Close, FSI Playbooks, and Activation motions.
- The firm offers a free Claude Activation Assessment through December 31, 2026.
- Simplify lists 2026 hiring for sales, consultants, and architects alongside 30% growth forecasts.
What critics are saying
- Anthropic controls partner economics; a network policy change can erase Capitalize's newest wedge.
- Consulting rivals and hyperscalers package similar AI governance work, compressing margins by 2027.
- Heavy financial-services concentration exposes Capitalize to client spending freezes and project delays.
What makes Capitalize Analytics unique
- June 11, 2026 Anthropic Select Tier status gives Capitalize privileged Claude implementation credibility.
- Capitalize's Claude Cowork embeds AI inside finance, analyst, and operator workflows.
- SOC 2 Type II plus Snowflake, Databricks, AWS, and Microsoft integrations fit regulated buyers.
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Benefits
- Remote Work Options
- Flexible Work Hours