Full-Time

Sr. Product Marketing Manager

Confirmed live in the last 24 hours

Disqo

Disqo

201-500 employees

Customer experience platform for market research

Data & Analytics
Consulting

Compensation Overview

$160k - $180kAnnually

Senior

Los Angeles, CA, USA

Hybrid position based in Los Angeles, CA.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
SEO
Data Analysis
Requirements
  • 5+ years of B2B product marketing experience in a high-growth environment.
  • Experience successfully developing and driving integrated marketing plans, differentiated messaging, and product growth for both enterprise (sales or content-led) and product-led-growth sales motions. Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO.
  • Experience developing deep relationships with product management, sales, customer success, and revenue operations/enablement leaders across a multi-product company.
  • Extensive experience coaching in positioning and messaging, leading product launches, and creating Sales and Marketing collateral.
  • Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO.
  • Ability to provide and be receptive to constructive feedback.
  • Ability to draw insights from data that will influence strategy.
  • Broad analytical skills to source relevant information that informs and validates product positioning and messaging.
  • Proven storytelling skills with the ability to enable others to deliver memorable product narratives to be used in sales enablement and content development.
  • Clear history enabling sales teams to succeed and exceed their goals.
  • Strong leadership skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. Ability to provide and be receptive to constructive feedback.
  • Outstanding planning, communications, and interpersonal skills.
  • Ability to think creatively and critically and thrive in a fast-paced and often ambiguous work environment.
  • Experience in advertising, brand experience, customer experience, or market research industries is a plus.
Responsibilities
  • Be the in-house expert on our market and customers. Frame strategy questions, conduct competitive and market research, develop ideal customer profiles, and conduct win/loss analysis.
  • Lead Marketing’s portion of go-to-market efforts for new product feature launches and marketing programs; including developing positioning, messaging, value propositions, and integrated marketing plans.
  • Deliver a predictable calendar of product content such as articles, reports, case studies etc. that can then be used by Demand Generation and Brand & Comms to drive leads and market awareness.
  • Clarify, extract, and communicate product features to commercial teams through interviews with clients, Product Management, Engineering, Client Success, and Sales.
  • Create and deliver training and enablement content including playbooks, one-pagers, decks, and battle cards to support Sales and Customer Success teams.
  • Enhance the value of our existing products through the development and execution of product-led strategies that increase usage by current customers.
  • Collaborate and inspire cross-functional teams (including Marketing, Sales, Product, and Customer Success) to support launch campaigns and activations.
  • Coordinate with all marketing partners across Demand Gen, Brand+Comms, Events, Marketing Operations, etc. to ensure smooth execution of Product Marketing strategy.

DISQO offers a customer experience platform that helps businesses understand consumer behavior and trends through market research. It utilizes a proprietary audience of real people who voluntarily share their experiences, providing high-quality insights for product innovation, creative testing, and campaign measurement. DISQO differentiates itself by focusing on this unique audience, which allows clients to make informed, data-driven decisions. The company's goal is to empower businesses to stay ahead of trends and enhance their customer engagement.

Company Stage

Series B

Total Funding

$98.7M

Headquarters

Glendale, California

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-26%
Simplify Jobs

Simplify's Take

What believers are saying

  • DISQO's recognition by Deloitte and Ad Age, along with awards from Digiday and Cynopsis, underscores its industry leadership and positive work environment.
  • The promotion of David Karp to Chief Customer Officer highlights DISQO's commitment to customer-centric growth and internal talent development.
  • Partnerships with major entities like Warner Bros. Discovery enhance DISQO's credibility and expand its market reach.

What critics are saying

  • The market research industry is highly competitive, requiring DISQO to continuously innovate to maintain its edge.
  • Consumer backlash against brands' social stances, as highlighted in DISQO's LGBTQ+ advertising report, could impact client campaigns and DISQO's reputation.

What makes Disqo unique

  • DISQO's proprietary audience of opted-in users provides high-quality, deterministic data, setting it apart from competitors relying on less reliable data sources.
  • The integration with Inscape’s ACR TV viewing data allows DISQO to offer comprehensive cross-media ad measurement, a unique capability in the market research industry.
  • DISQO's full-cycle CX solutions, from product innovation to campaign lift measurement, offer a holistic approach that many competitors lack.

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