Full-Time

Sr. Product Marketing Manager

Confirmed live in the last 24 hours

Disqo

Disqo

201-500 employees

Customer experience platform for market research

Data & Analytics
Consulting

Compensation Overview

$160k - $180kAnnually

Senior

Los Angeles, CA, USA

Hybrid position based in Los Angeles, CA.

Category
Product Marketing
Product
Required Skills
Market Research
Sales
Product Management
SEO
Data Analysis
Requirements
  • 5+ years of B2B product marketing experience in a high-growth environment.
  • Experience successfully developing and driving integrated marketing plans, differentiated messaging, and product growth for both enterprise (sales or content-led) and product-led-growth sales motions. Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO.
  • Experience developing deep relationships with product management, sales, customer success, and revenue operations/enablement leaders across a multi-product company.
  • Extensive experience coaching in positioning and messaging, leading product launches, and creating Sales and Marketing collateral.
  • Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO.
  • Ability to provide and be receptive to constructive feedback.
  • Ability to draw insights from data that will influence strategy.
  • Broad analytical skills to source relevant information that informs and validates product positioning and messaging.
  • Proven storytelling skills with the ability to enable others to deliver memorable product narratives to be used in sales enablement and content development.
  • Clear history enabling sales teams to succeed and exceed their goals.
  • Strong leadership skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. Ability to provide and be receptive to constructive feedback.
  • Outstanding planning, communications, and interpersonal skills.
  • Ability to think creatively and critically and thrive in a fast-paced and often ambiguous work environment.
  • Experience in advertising, brand experience, customer experience, or market research industries is a plus.
Responsibilities
  • Be the in-house expert on our market and customers. Frame strategy questions, conduct competitive and market research, develop ideal customer profiles, and conduct win/loss analysis.
  • Lead Marketing’s portion of go-to-market efforts for new product feature launches and marketing programs; including developing positioning, messaging, value propositions, and integrated marketing plans.
  • Deliver a predictable calendar of product content such as articles, reports, case studies etc. that can then be used by Demand Generation and Brand & Comms to drive leads and market awareness.
  • Clarify, extract, and communicate product features to commercial teams through interviews with clients, Product Management, Engineering, Client Success, and Sales.
  • Create and deliver training and enablement content including playbooks, one-pagers, decks, and battle cards to support Sales and Customer Success teams.
  • Enhance the value of our existing products through the development and execution of product-led strategies that increase usage by current customers.
  • Collaborate and inspire cross-functional teams (including Marketing, Sales, Product, and Customer Success) to support launch campaigns and activations.
  • Coordinate with all marketing partners across Demand Gen, Brand+Comms, Events, Marketing Operations, etc. to ensure smooth execution of Product Marketing strategy.

DISQO offers a customer experience platform that helps businesses understand consumer behavior and trends through market research. It utilizes a proprietary audience of real people who voluntarily share their experiences, providing high-quality insights for product innovation, creative testing, and campaign measurement. DISQO differentiates itself by focusing on these quality respondents and offering comprehensive solutions that assist clients in making informed decisions. The company's goal is to empower businesses to stay ahead of trends and enhance their customer engagement.

Company Stage

Series B

Total Funding

$98.7M

Headquarters

Glendale, California

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-23%
Simplify Jobs

Simplify's Take

What believers are saying

  • DISQO's partnership with Inscape enhances cross-media ad measurement capabilities.
  • Growing interest in non-alcoholic beverages opens new advertising opportunities for DISQO.
  • In-game advertising rise offers DISQO a chance to engage diverse audiences.

What critics are saying

  • Consumer skepticism towards AI could impact DISQO's data-driven insights offerings.
  • Increasing consumer boycotts based on brand stances may affect DISQO's clients.
  • Rapid evolution of in-game advertising challenges DISQO's measurement tool relevance.

What makes Disqo unique

  • DISQO offers a unique opt-in consumer data platform for high-quality insights.
  • The platform provides cross-media ad measurement, integrating TV, digital, and social media.
  • DISQO's proprietary audience model ensures high demand for its research respondents.

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