Full-Time

Wholesale Planning Manager

Posted on 8/20/2026

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

Compensation Overview

$115k - $130k/yr

+ Bonus

Austin, TX, USA

Remote

Must be based in Austin, Texas; candidates outside the area must be willing to relocate.

Bachelor's

Category
Operations & Logistics (1)
Required Skills
NetSuite
ERP
Inventory Management
Forecasting
Data Analysis

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Requirements
  • At least 7 years of experience in wholesale and direct-to-consumer planning, preferably within footwear, apparel, or accessories.
  • Experience managing, mentoring, or formally developing at least one direct report or junior analyst.
  • A bachelor's degree in Business, Finance, Merchandising, or a related field, or equivalent experience.
  • Advanced analytical and Microsoft Excel modeling ability, with working experience in an enterprise resource planning system and a demand planning or planning system.
  • Project management and organizational skills, with the communication range to move between spreadsheet analysis and leadership conversations.
  • Ability to work in a fast-paced, dynamic environment with shifting priorities.
  • Ability to travel to market twice a year.
Responsibilities
  • Manage, coach, and develop the Wholesale Planner, supporting their growth into expanded scope as the channel grows.
  • Set clear ownership between the manager and planner across categories and evolve that split as the planner develops.
  • Review pre-season plans, category Open to Buy, and reporting before it reaches leadership, coaching to the analysis.
  • Identify development opportunities for the team and build the case for team structure as the business scales.
  • Own the pre-season buy forecasting process for the wholesale channel, reconciling top-down financial targets with bottom-up style, color, and size plans against sales team forecasts.
  • Pressure-test the demand forecast behind seasonal assortments ahead of market, partnering with Merchandising and Sales on SKU counts, class plans, and risks to initial markup and financial targets.
  • Own wholesale purchase orders, partnering with the direct-to-consumer planning team to place them in line with production timelines, minimum order quantities, and capacity.
  • Own the monthly Open to Buy process for the wholesale channel, incorporating account-level demand, current trends, and future projections to maximize opportunities and mitigate risk.
  • Own planning inputs to the seasonal investment review and represent the wholesale inventory position in that forum.
  • Set reporting standards for the team, including what is measured, at what cadence, and in what format.
  • Communicate key item investments, best and worst sellers, drivers of variance, and their impact on the bottom line to management, with recommended action.
  • Manage weekly sell-in, sell-through, and available-to-sell performance to ensure inventory availability across accounts.
  • Own seasonal item transition planning and communicate changes to downstream teams.
  • Provide inventory inputs for key department store hold orders and partner with Sales Operations on order validation.
  • Partner with the direct-to-consumer planning team on style risk, channel transfers, receipt needs, and pre-season capacity planning.
  • Communicate inventory positions across teams, proactively flagging out-of-stock risk and overstock exposure with recommended mitigation strategies.
  • Work across NetSuite, WFX, Invent AI, electronic data interchange, and retailer portals, and lead planning's role in demand planning and enterprise resource planning implementations and upgrades.
  • Leverage artificial intelligence tools to build scalable, efficient reporting that surfaces insights quickly and drives smarter planning conversations.
  • Lead quarterly and seasonal hindsight reviews, translating findings into process improvements for future seasons.
Desired Qualifications
  • Experience in wholesale and direct-to-consumer planning within footwear, apparel, or accessories.

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 2026 Bass Pro Shops and Cabela's shop-in-shops broaden national distribution.
  • June 2026 The Vault reissued retired Annie boots, signaling pricing power and loyalty.
  • October 2025 invent.ai rollout automated allocation across Tecovas' store network.

What critics are saying

  • Freebird Stores faces Tecovas' trade-dress lawsuit in Western District of Texas.
  • Wholesale expansion at Bass Pro and Nordstrom risks discounting Tecovas' premium image.
  • Cowboy trend reversal would crush boot-heavy sales and store economics by 2027.

What makes Tecovas unique

  • Tecovas' direct-to-consumer western specialization keeps premium boots and apparel tightly controlled.
  • Paul Hedrick founded Tecovas in 2015, and David Lafitte joined as CEO in 2022.
  • 2026 Bass Pro and Nordstrom partnerships expand reach without abandoning Tecovas' core identity.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
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