Coordinator, Area Public Relations - WORTH (Outdoor Recreation, Tourism, and Hospitality)

JOB TITLE:  

Coordinator, Area Public Relations - WORTH (Outdoor Recreation, Tourism, and Hospitality)

JOB PURPOSE:   

Design, coordinate, and implement marketing and communication strategies that promote the programs, research, and statewide engagement efforts of the Jay Kemmerer WORTH Institute. This position enhances brand visibility, manages digital and print content, supports event promotion, and ensures consistent messaging to students, faculty, industry partners, and the public in alignment with the Institute’s mission to expand and diversify Wyoming’s economy through outdoor recreation, tourism, and hospitality.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement marketing and communication strategies that align with the WORTH Institute’s mission and objectives. Design, coordinate, and execute multi-channel marketing campaigns to increase visibility and impact of WORTH programs and initiatives.
• Manage content strategy and production across web, print, email, and social media platforms.
• Design and produce visually compelling graphics, videos, and promotional materials using Adobe Creative Suite and other design tools. Ensure brand consistency across platforms and alignment with University of Wyoming standards. 
• Plan and implement marketing strategies for WORTH-hosted events.  Coordinate campaigns to increase attendance and engagement among students, faculty, industry partners, donors, and policymakers.
• Track and analyze marketing performance metrics (e.g., email open rates, website traffic, social media engagement).  Generate reports to evaluate campaign success and apply insights to continuously improve marketing effectiveness. Communicate outcomes to leadership, funders, and external stakeholders.
• Manage marketing budgets, contracts, timelines, and vendor relationships.  Serve as the primary point of contact for all marketing-related inquiries.
• Assist with photography, videography, and documentation of WORTH programs and services. 

COMPETENCIES:

• Independence
• Meeting Membership
• Quantity of Work
• Strategic Planning
• Attention to Detail
• Delegating Responsibility

MINIMUM QUALIFICATIONS:  

Education:  Bachelor’s degree

Experience:  2 years work-related experience

  DESIRED QUALIFICATIONS:   

• Proficiency in Adobe Creative Suite products for graphic design.
• Familiarity with higher education, nonprofit, or tourism/hospitality marketing.
• Strong writing and content creation skills tailored to multiple audiences (students, industry partners, legislators, donors).
• Experience with digital marketing tools.
• Experience with video production and editing.

REQUIRED APPLICATION MATERIALS: 

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

1. Cover letter 
2. Resume or C.V. 
3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). 

This position will remain open until filled. Complete applications received by 9/9/2026 will receive full consideration.

WORK LOCATION: 

On-Campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level.   

 WORK AUTHORIZATION REQUIREMENTS: 

The successful candidate must be eligible to work in the United States, as sponsorship for any work authorization or work visas is not available for this position. 

HIRING STATEMENT/EEO:   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected].  

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn  more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/