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HireHawk

CRO and Website Optimization Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in Colombia$1.8k - $2k /mo

About the Job

Requirements

  • The candidate must have 3–6+ years of hands-on experience in conversion rate optimization, e-commerce website optimization, growth, or a closely related role, with flexibility for equivalent depth of experience.
  • The candidate must have practical knowledge of e-commerce conversion optimization, including funnels, customer journeys, merchandising, user experience, and key conversion levers.
  • The candidate must have hands-on Shopify front-end experience and be able to make and troubleshoot website changes independently.
  • The candidate must have owned A/B testing from opportunity identification and hypothesis creation through implementation, analysis, and next-step recommendations.
  • The candidate must have hands-on experience with Intelligems or a comparable experimentation platform, plus working knowledge of Google Analytics 4 and website conversion analytics.
  • The candidate must be able to personally build landing pages and conversion experiences rather than only producing briefs for designers or developers.
  • The candidate must use sound judgment, pay attention to detail, and carefully follow detailed written or video instructions when working with sensitive website or company information.

Responsibilities

  • Own the website and quiz-funnel experimentation roadmap, prioritizing opportunities based on customer behavior, data, and potential conversion impact.
  • Turn conversion opportunities into clear hypotheses with defined success metrics and a rationale for running each test.
  • Build, quality-assure, and launch A/B tests personally using Intelligems or comparable experimentation platforms.
  • Make Shopify front-end changes independently, including landing page updates, merchandising improvements, user experience changes, and conversion-focused site enhancements.
  • Build and optimize landing pages instead of relying solely on designers or developers to execute recommendations.
  • Improve quizzes and personalization funnels using Digioh or comparable tools to increase engagement and progression through the purchase journey.
  • Optimize cart and upsell experiences using Rebuy, Smart Cart, or similar Shopify conversion tools.
  • Use Google Analytics 4 and platform-level analytics to evaluate website behavior, conversion performance, event tracking, and experiment outcomes.
  • Translate experiment results into next steps, including follow-up tests, rollouts, iterations, or changes in roadmap priority.
  • Troubleshoot unfamiliar website and platform issues independently using documentation, support resources, AI tools, and structured problem-solving.

Desired Qualifications

  • Experience using Digioh for quizzes, funnels, personalization, or comparable conversion experiences.
  • Experience with Rebuy, Smart Cart, or similar Shopify upsell and cart-optimization tools.
  • Direct experience working with direct-to-consumer e-commerce brands.
  • Experience optimizing subscription-based e-commerce businesses.
  • Previous experience in a role combining strategic conversion rate optimization ownership with substantial hands-on execution.

About the Company

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