Senior Affiliate Marketing Professional

Smash GC rebrands to OKGC as LIV Golf launches first us-based franchise. LIV Golf star Talor Gooch reveals sense of pride as Smash GC rebrands to OKGC. Updated: 21 Apr 2026 LIV Golf has confirmed Smash GC has rebranded to OKGC (Oklahoma Golf Club), establishing Oklahoma as the team's official home market and marking a historic first for the league. The announcement means OKGC becomes the first LIV Golf franchise directly aligned with a U.S. market, signalling a major shift in the league's long-term team model. The newly rebranded side will make its debut under the OKGC identity at Maaden LIV Golf Virginia from 7-10 May. The move builds on earlier reports from Oklahoman Sports reporter Joe Mussatto and Sports Business Journal's Josh Carpenter, who revealed a trademark filing tied to the change. At the centre of the rebrand is team captain Talor Gooch, an Oklahoma native and the 2023 LIV Golf Individual Champion, whose deep-rooted connection to the state has driven the identity shift. Gooch has won four individual titles on LIV Golf, ranking him tied fourth in the all-time victory count. "This is incredibly meaningful to me. Oklahoma is where I grew up and where I learned how to compete," said Gooch, team captain of OKGC. "To now represent this state through OKGC and bring that identity with us around the world is something I'm really proud of. We're building a team that people can connect with, one that reflects the pride, resilience, and mindset of Oklahoma everywhere we go." The number 46 features prominently in the new branding, referencing Oklahoma's status as the 46th state admitted to the United States on 16 November 1907. The team's logo is centred around a bison - described as "a true American symbol of grit, resilience, and determination" - alongside a star motif representing the American heartland. LIV Golf says the rebrand represents a key step in its strategy to anchor teams to specific regions, strengthening connections with fans, commercial partners and local communities. "This is an important step in the continued evolution of our team model, and a milestone moment as we establish our first team aligned with a U.S. market," said Katie O'Reilly, EVP and Head of Team Business and Operations at LIV Golf. "We've always believed in the power of team identity, and we're now seeing our teams develop stronger, more authentic connections across the globe. We've seen that momentum build in markets like Australia, the UK, South Africa and Korea, and OKGC represents the next step in bringing that approach to the United States. Oklahoma gives us an incredibly strong foundation having been a market we've had success in before (LIV Golf Tulsa 2023), and with Talor Gooch leading the team, there is an authentic connection to the market." OKGC continues with Gooch as captain alongside Graeme McDowell, Jason Kokrak and Harold Varner III. The rebrand also opens new commercial opportunities, with LIV Golf confirming the team will launch with founding partners NOBULL and EdgeConnex. The league believes Oklahoma's sporting culture, strong collegiate golf pipeline and growing economy make it an ideal base for its first U.S.-anchored franchise. The OKGC identity will be rolled out across team kits, merchandise and fan engagement initiatives throughout the remainder of the 2026 season, with branding developed in partnership with creative agency Rare Design. The change follows a series of rebrands across LIV Golf in 2026, including Stinger GC becoming Southern Guards GC and Iron Heads GC transitioning to Korean Golf Club, while Majesticks GC refreshed its identity with a more distinctly British theme. The rebranding provides a welcome bit of positivity for LIV Golf amid speculation the league is danger of survival. Widespread reports have suggested over the past week that the Saudi Public Investment Fund (PIF), LIV Golf's primary financial backer since its launch in 2022, is going to remove funding beyond the 2026 season. The PIF is believed to have invested around $5 billion into the league to date, and any reduction in support would raise fresh questions over its long-term future - particularly with high-profile players such as Bryson DeChambeau approaching the end of their current contracts. Ian Poulter and Lee Westwood are not convinced DeChambeau is going anywhere though. Andy Roberts first joined GolfMagic on a month's work experience back in April 2011. Andy then assumed the role of GolfMagic Editor in 2015.

LIFE ALIVE partners with NOBULL to launch limited-time fitness Performance Smoothies. The wellness-focused brand and no-nonsense performance innovator team up to fuel training, recovery, and everyday movement BOSTON, MA, UNITED STATES, March 3, 2026 /EINPresswire.com/ - Life Alive Organic Café is teaming up with NOBULL to launch an exciting lineup of performance smoothies, a limited-time collaboration designed to support strength, endurance, and energy. Available at all Life Alive cafés starting Tuesday, March 3, the menu introduces two protein-forward smoothies powered by NOBULL Vanilla Whey Protein and one smoothie that boosts total hydration and endurance. Developed with performance, proper nutrition and craveability in mind, the smoothies are designed to fuel workouts and busy days alike, while staying true to Life Alive's commitment to clean, high-quality and thoughtfully sourced ingredients. "Our guests are active, intentional, and care deeply about what fuels their bodies", says Life Alive Director of Marketing Anna Tou. "Partnering with NOBULL allowed us to tap into their team's deep knowledge of elite athletic performance to craft a smoothie suite made with real food that delivers real results." This year, NOBULL launched its first-ever line of nutrition products featuring protein and electrolytes. Known for their award-winning footwear, NOBULL nutrition was created as another tool in your toolbox for getting stronger every day. Formulated with minimal, clean ingredients to fuel performance and recovery, NOBULL nutrition helps you train for the sport of life. The limited-time lineup includes: PB&J Powerhouse - A nostalgic yet protein-packed blend of blueberry, banana, peanut butter, NOBULL vanilla whey protein, and blueberry jam. Mighty Matcha - An energizing mix of matcha, pineapple, banana, and coconut yogurt with NOBULL vanilla whey protein, finished with vanilla cold foam. Sunrise Surge - An endurance-boosting blend of mango, pineapple, strawberry, carrots, dates, and watermelon with hydrating coconut water and a beet ginger swirl. Life Alive x NOBULL Performance Smoothies will be available at all Life Alive locations until April 30. ABOUT LIFE ALIVE ORGANIC CAFE Life Alive Organic Cafe has been a beacon for positive eating-serving vibrant, nutritious food in a welcoming and stress-free environment. Life Alive's mission remains steadfast: to explore and celebrate the profound connection between what we eat and how we feel. Each cafe offers a chef-driven menu of invigorating food prepared from scratch (from hearty warm grain bowls, salads, noodles and soups to cold-pressed juices, smoothies, açaí bowls, and signature espresso drinks) and features an elevated design with eclectic art, cozy nooks, ample plugs, and complimentary Wi-Fi. Life Alive currently operates a total of fifteen locations in Massachusetts and Washington, D.C. Eat positive. Live positive. ABOUT NOBULL NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record of building and selling profitable, multi-billion dollar businesses, acquired a majority stake in the growing brand. The partnership stems from Mike's shared mentality and mindset with NOBULL's brand ethos, which centers on hard work and no excuses. MEDIA CONTACTS TAA PR for Life Alive Grace Cutts, [email protected] Melanie Hutchinson, [email protected] NOBULL Gabriella D'Agostino, [email protected] M+C Saatchi Sport + Entertainment, [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Livvy Dunne joins Tom Brady's Nobull as a partner in bold workout fit. February 20, 2026 Livvy Dunne showed off her athletic side as she posed in a bold workout fit in new photos. On February 18, she announced her new partnership with Tom Brady's athleisure brand, Nobull, in a joint Instagram post. She wore an all-black set and added a splash of color with her choice of footwear. Livvy Dunne announces joining Tom Brady's brand Nobull in bold workout fit. Take a look at Livvy Dunne modeling pieces from Tom Brady's Nobull: Livvy Dunne channeled her athletic side in a new campaign for Nobull. The photos showed her sporting a fitted sports bra with a clean square neckline and supportive straps that framed her shoulders. The cropped piece left her toned midriff on full display. Dunne paired it with high-waisted black leggings that hugged her features. She completed her look with white crew socks and Women's Allday Knit shoes in classic white punch. The pair is available for purchase on the brand's official site for $150. In addition, her blonde hair was styled in a ponytail with a neat middle part. Ankita Shaw is a Lifestyle writer at Evolve Media. She creates engaging content for fashion, beauty, and pop culture beats. Her passion for storytelling helps her bring fresh perspective to her writing.