CRM & Email Campaign Specialist

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Job Description:

The Specialist supports execution of CRM and email marketing campaigns in key markets across Asia. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for data analyses, data processing and insights, which contribute to evaluation and refinement of programs, as well as strategic analyses and research driving program innovation and improvement. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross-functional teams and/or vendors, etc. S/he also supports content creation for campaigns, such as email copy and visuals. S/he creates reports and dashboards using tools such as Power BI and Excel and uses Microsoft Copilot and other AI tools to enhance analysis and productivity.

Job Roles & Responsibilities

• Support projects and program execution components, including timelines, deliverables and coordination with agencies, cross-functional teams and vendors

• Create (with the support of the Assistant Manager) strategic analysis based on secondary research, regional internal research, and customer data analyses, using Microsoft Copilot and other AI tools to support analysis and insight generation, which will lead to CRM program innovation and continual improvement

• Report and monitor performance of campaigns through UPS data systems and reports/dashboards built in Power BI and Excel, develop a model approach towards measuring the results of marketing initiatives, and routinely offer insights regarding any variance from expected performance or for future enhancements

• Collect, clean, process and consolidate data from multiple sources, then analyze data on customer relationships and identify gaps for penetration opportunities

• Support content creation for campaigns, such as drafting email copy to ensure it is accurate, on-brand and suitable for each market

Job Requirements

• Possess a Diploma or Bachelor’s Degree in Business, Marketing, Statistics, Finance or Strategy disciplines

• Fast learner, proactive team player and ability to work in a fast-paced environment

• Strong analytical and data mining skills, with proficiency in Power BI, Excel, and database management.

• Project management experience, with the ability to manage multiple priorities and stakeholders.

• Experience using Microsoft Copilot or other AI tools to support analysis, insight generation and reporting

• Basic content creation skills, e.g. writing clear and concise email copy

• Strong organizational and problem-solving skills

• Strong written and verbal communication skills
• Proficient in Microsoft Office applications, particularly Excel, Access, PowerPoint, and Power BI.

Employee Type:
 

Fixed Term (Fixed Term)

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