Digital Marketing & Campaign Specialist

As a Digital Marketing & Campaigns Specialist, you can expect to...

• Execute integrated B2B marketing campaigns across email, web, landing pages, paid media, social channels, and other digital platforms that support new business growth, client expansion, account-based marketing initiatives, and HSO’s Microsoft partnership.
• Translate campaign briefs and go-to-market priorities into coordinated execution plans, timelines, assets, and deliverables that move campaigns from concept to launch efficiently and consistently.
• Build and launch campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys within HSO’s marketing technology ecosystem.
• Manage campaign execution from initial setup through launch, optimization, and performance reporting while ensuring a high-quality customer experience across all touchpoints.
• Execute digital programs that support events and field marketing initiatives, driving registrations, meetings, engagement, and post-event follow-up activities.
• Partner closely with Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders to coordinate campaign activities and ensure successful delivery.
• Build, launch, manage, and optimize paid media programs across LinkedIn, Google, and other relevant digital platforms using the channels best suited to campaign goals and target audiences.
• Develop audience targeting strategies using account lists, CRM data, matched audiences, intent signals, retargeting tactics, and platform-specific capabilities to reach high-value B2B buyers.
• Continuously evaluate new channels, advertising platforms, formats, and targeting approaches, testing innovative ways to engage target audiences and improve marketing performance.
• Monitor campaign performance across the full funnel, analyze results, manage budgets and media spend, and provide actionable recommendations that improve engagement, conversion, lead progression, and pipeline contribution.

You’re great at...

• Turning campaign strategies and briefs into coordinated, multi-channel marketing programs that drive measurable business outcomes.
• Managing campaign execution across multiple priorities, stakeholders, deadlines, and go-to-market motions with strong organization and attention to detail.
• Building, QA’ing, and optimizing emails, landing pages, forms, nurture journeys, and digital experiences with a focus on quality and performance.
• Developing audience targeting strategies that connect the right message to the right buyers at the right stage of the customer journey.
• Leveraging paid search, paid social, display, retargeting, and other digital advertising tactics to drive engagement and conversion.
• Using performance data, analytics, attribution, and campaign insights to identify opportunities and improve results.
• Collaborating cross-functionally with marketing, sales, content, alliance, and operations teams while independently owning campaign execution.
• Applying a test-and-learn mindset, proactively exploring emerging channels, technologies, and digital marketing opportunities.
• Staying current with changes in the digital advertising landscape and bringing forward innovative ideas that help expand HSO’s market reach.

Sound interesting? If so, you’ll have...

• 3–5 years of hands-on experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related field.
• Demonstrated success executing integrated marketing campaigns from initial build through launch, measurement, and optimization.
• Hands-on experience building and optimizing campaigns within LinkedIn Campaign Manager and Google Ads.
• Experience across multiple paid media disciplines, including paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing channels.
• Strong knowledge of B2B audience targeting strategies and experience identifying effective ways to reach specific buyer groups.
• Experience building emails, landing pages, forms, segmentation strategies, and nurture campaigns within a marketing automation platform.
• Strong understanding of B2B demand generation and how digital marketing activities influence lead progression, opportunity creation, and pipeline growth.
• Experience with campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting.
• Experience managing multiple campaigns simultaneously and using data-driven insights to make recommendations and optimize outcomes.
• Strong attention to detail and the ability to independently manage campaign execution while collaborating across teams.
• Experience within B2B technology, SaaS, consulting, or professional services environments preferred.
• Experience marketing Microsoft technologies or working within the Microsoft ecosystem is a plus.

The Perks