Digital Marketing Manager
About the job
- A bachelor's degree in Marketing, Advertising, Communications, Business, or a related field is required.
- Five to eight or more years of experience in digital or performance marketing.
- Experience managing external agencies or marketing partners with accountability for results.
- Prior experience leading or mentoring team members.
- Ability to translate data into actionable marketing decisions.
- Understanding of digital advertising, lead generation, and conversion optimization.
- Familiarity with digital retailing tools and evolving automotive customer journeys.
- Ability to balance strategic leadership with hands-on execution.
- Ability to manage multiple initiatives simultaneously.
- Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and original equipment manufacturer programs.
- Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
- Improve website performance, including user experience, lead generation, and conversion optimization across search results pages, vehicle detail pages, and landing pages.
- Advance digital retailing initiatives to support an online-to-offline purchase experience.
- Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and return on investment.
- Establish performance expectations for campaigns and partners and ensure data-driven decision-making.
- Manage, mentor, and develop two direct reports, fostering an accountable team culture.
- Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
- Identify, evaluate, and implement tools, technologies, and channels to improve marketing effectiveness and customer experience.
- Stay informed on trends in automotive retail, digital marketing, and consumer behavior.
- Experience in automotive, retail, or high-volume lead generation environments.
About the company
The Faulkner Automotive Group is a family-owned network of car dealerships in Pennsylvania that sells new and pre-owned vehicles, provides service and maintenance, genuine parts, financing, and trade-ins across multiple brands. Customers browse inventories at local lots, take test drives, arrange in-house financing, and return for ongoing service with OEM parts. The group distinguishes itself through its family-led leadership, steady organic growth, and a single regional presence that offers several brands under one umbrella. Its goal is to preserve the Faulkner family legacy while delivering reliable vehicles and services across Pennsylvania without pursuing public funding or rapid acquisitions.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Pennsylvania
Founded
1932
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Simplify's Take
What believers are saying
- CareEdge rated Faulkner A, 93/100, on 138 verified quotes since 2025.
- CBT News said Faulkner posted its second-most-profitable year on record in March 2026.
- September 2026 inventories show active 2026 Honda, Subaru, and Chevrolet stock online.
What critics are saying
- Pennsylvania-only concentration leaves 35 rooftops exposed to one-state demand swings.
- Faulkner Subaru Mechanicsburg earned CareEdge's lone D, signaling pricing inconsistency.
- OEM franchise renewals from Subaru, Honda, and Volkswagen determine Faulkner's survival.
What makes The Faulkner Automotive Group unique
- Fourth-generation Faulkner family ownership still runs 35 Pennsylvania rooftops since 1932.
- Faulkner spans BMW, Porsche, Volvo, Toyota, and Cadillac across Pennsylvania.
- A 2026 apprenticeship kept 86%-90% of technicians after three years.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Company Match
- Paid Time Off
- Paid Holidays
- Employee Discounts
- Employee Referral Bonuses