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Multiplica

Consultoría global de estrategia y tecnología

Salesforce Marketing Cloud Developer/ Marketing Cloud Personalization

Implementation & Technical Account ManagementConfirmed live in the last 24 hours
Full-timeRemote in MexicoNo salary listedRemote

About the Job

Requirements

  • Professional experience with Salesforce Marketing Cloud.
  • Practical experience with Journey Builder.
  • Knowledge of Data Extensions and the Marketing Cloud data model.
  • Experience with AMPscript.
  • Strong knowledge of SQL.
  • Experience with Automation Studio.
  • Knowledge of HTML and CSS for digital content development.
  • Experience integrating platforms through APIs.
  • Knowledge of marketing segmentation and automation.
  • Ability to translate functional requirements into technical solutions.
  • For the Personalization Consultant profile, experience with Salesforce Marketing Cloud Personalization.
  • For the Personalization Consultant profile, knowledge of digital experience personalization.
  • For the Personalization Consultant profile, experience with segmentation, behavioral data, and customer profiles.
  • For the Personalization Consultant profile, knowledge of JavaScript and/or web development.
  • For the Personalization Consultant profile, experience with integrations and APIs.
  • For the Personalization Consultant profile, ability to work with Marketing, CRM, Data, and Technology teams.
  • Ability to translate business needs into technical solutions.
  • Attention to detail.
  • Problem-solving ability.
  • Collaborative working ability.
  • Analytical thinking.
  • Customer orientation.
  • Effective communication.
  • Results orientation and continuous optimization.

Responsibilities

  • Design, develop, and maintain solutions using Salesforce Marketing Cloud (SFMC).
  • Configure and develop customer journeys in Journey Builder.
  • Create and administer Data Extensions, data structures, and segmentation.
  • Develop automations using Automation Studio.
  • Create dynamic and personalized content using AMPscript.
  • Develop SQL queries for segmentation, data transformation, and data extraction.
  • Integrate Salesforce Marketing Cloud with other platforms and systems through APIs.
  • Participate in the design and execution of automated marketing campaigns.
  • Implement segmentation and personalization strategies based on customer behavior and data.
  • Analyze and resolve issues related to journeys, automations, data, and integrations.
  • Collaborate with Marketing, CRM, Data, UX, and Technology teams.
  • Ensure the quality, integrity, and proper management of data used in campaigns.
  • Document configurations, processes, and technical solutions.
  • Participate in testing, implementation, and maintenance of solutions.
  • For the Marketing Cloud Personalization component, design and implement personalized experiences based on user behavior.
  • Configure personalization and segmentation strategies.
  • Work with behavioral data, customer profiles, and events.
  • Implement recommendations and dynamic experiences across digital channels.
  • Configure and optimize experiences using Salesforce Marketing Cloud Personalization.
  • Work with business teams to translate personalization strategies into technical solutions.
  • Analyze results and identify opportunities to optimize personalized experiences.

Desired Qualifications

  • Previous experience with Interaction Studio is valued.
  • Salesforce Marketing Cloud certifications are a plus.
  • Experience with Salesforce Data Cloud.
  • Experience with Einstein and AI solutions applied to Marketing.
  • Experience in CRM and Customer Data Platforms.
  • Knowledge of HTML, CSS, and JavaScript.
  • Experience with omnichannel personalization projects.
  • Experience working under Agile/Scrum methodologies.

About the Company

Multiplica

Consultoría global de estrategia y tecnología

Multiplica helps organizations evolve digitally by blending strategy, design, technology, and artificial intelligence to create business-ready experiences. It works at the intersection of strategic thinking and execution, designing with intelligence, building with excellence, and delivering results that operate and scale. The team integrates with client groups to simplify complexity and turn digital opportunities into tangible impact. With 25+ years of experience, it operates in 9 cities worldwide and has completed over 3,500 projects across multiple sectors. The goal is to convert digital opportunities into measurable business value while maintaining a human-centered approach.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Argentina
Founded
2000

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