P

PepsiCo

Global snacks and beverages maker

Content and Creator Senior Analyst

Full-TimeUpdated on 10/4/2026Deadline 8/31/27
$88.2k - $147.7k+ 8% performance bonus
Senior
Bachelor's
Harrison, NY, USA
In Person

About the job

Requirements
  • A bachelor's degree is required.
  • Five to seven years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
  • Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.
  • Experience leveraging social commerce platforms, including TikTok Shop and creator-led commerce initiatives.
  • Strong understanding of creator ecosystems, consumer engagement, social platforms, content strategy, and emerging digital trends.
  • Strong project management, communication, storytelling, and stakeholder management capabilities, with the ability to lead multiple priorities simultaneously.
  • Experience managing agencies and cross-functional partners within a matrix organization.
  • Demonstrated leadership, critical thinking, and problem-solving skills, with a collaborative, entrepreneurial, and results-oriented mindset.
Responsibilities
  • Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives.
  • Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program execution.
  • Provide strategic direction, approval, and optimization of creator and influencer recommendations to ensure alignment with brand objectives, consumer targets, and business priorities.
  • Support the development of long-term creator ecosystems that build brand credibility, engagement, advocacy, cultural relevance, and commerce.
  • Partner with agencies and external partners to deliver effective influencer and creator programs, establish best practices, and maximize return on investment.
  • Lead the development and execution of content activation plans across organic social, creators, influencers, and social commerce platforms.
  • Own the social content calendar and content planning process, ensuring alignment with business priorities, activation plans, seasonal moments, and innovation launches.
  • Partner with category marketing, media, and e-commerce teams to ensure content and creator programs support full-funnel demand generation objectives.
  • Identify emerging content trends, creator opportunities, and social platform innovations, translating learnings into actionable recommendations for the broader marketing team.

About the company

PepsiCo is a global food and beverage company that designs, manufactures, and sells a wide range of snacks, beverages, and nutrition products. Its portfolio includes brands such as Pepsi, Mountain Dew, Doritos, Lay’s, Gatorade, Tropicana, and Quaker, sold in more than 200 countries. Products are produced in factories, marketed to consumers, retailers, and foodservice partners, and distributed through a broad network. The company supports its sales with targeted advertising and data-driven marketing to reach local audiences. PepsiCo differentiates itself through a large, diverse brand lineup and a localization strategy that adapts products to regional tastes, strong distribution, and integrated marketing across both food and beverage categories. Its goal is to grow revenue and profits by expanding its brand reach, innovating product offerings, and optimizing its marketing and supply chains to meet consumer needs globally.

Company Size

10,001+

Company Stage

IPO

Headquarters

Town of Harrison, New York

Founded

1965

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Simplify's Take

What believers are saying

  • PepsiCo plans low-to-mid-single-digit price hikes on Doritos and Ruffles by early 2027.
  • New Alvalle soups and Bubly Halloween minis show faster innovation across categories in 2026.
  • PepsiCo still targets record 2026 productivity savings, offsetting weaker North America volumes.

What critics are saying

  • PepsiCo cut 143 Cheverly jobs on September 14, 2026, signaling network contraction.
  • Elliott Investment Management’s $4 billion stake keeps pressure on management through 2026.
  • USVI plastic-pollution litigation remains pending; a broader packaging backlash threatens PepsiCo’s license to operate.

What makes PepsiCo unique

  • PepsiCo spans snacks, beverages, and nutrition in 200-plus countries, unlike single-category peers.
  • PepsiCo and Carlsberg opened a $344 million Kazakhstan plant on October 2, 2026.
  • PepsiCo Foundation funds localized programs like Future Harvest and Restaurant Accelerator, strengthening community ties.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

↑ 3%

1 year growth

↑ 2%

2 year growth

↑ 2%
RS Web Solutions
Oct 3rd, 2026
Ikea and Kodiak gear up to introduce autonomous freight service in Texas.

Ikea and Kodiak gear up to introduce autonomous freight service in Texas. Table of Contents Following a comprehensive four-year evaluation of autonomous freight operations featuring a safety driver, IKEA is on the cusp of transitioning to fully driverless transport in Texas, leveraging Kodiak's cutting-edge autonomous driving technologies. Later this year, the Sweden-based home furnishing giant intends to launch its driverless service alongside Kodiak, covering an extensive 220-mile route that interlinks the Houston and Dallas metropolitan regions. This highway segment is integral to a broader 300-mile delivery pathway that facilitates the transport of IKEA merchandise from its distribution center in Baytown to its retail outlet in Frisco. "IKEA has been an exceptional collaborator and client over the past four years, and this signifies an exciting new chapter," expressed Don Burnette, CEO and founder of Kodiak, in a LinkedIn update on September 29. Initially designed as a three-month pilot program, the collaboration between Ikea and Kodiak has spanned four years. During this period, Kodiak announced that its vehicles completed over 1,300 Ikea deliveries while accumulating more than 750,000 autonomous miles. The company characterized the operation as being "without incident," maintaining a "nearly flawless" on-time delivery record. The impending launch marks a significant progression as autonomous freight transcends limited trials and moves into routine operations. Retail titans such as Walmart, Kroger, and Loblaw have also engaged in testing or launching autonomous vehicles for mid-mile deliveries, while PepsiCo has indicated its intention to broaden its driverless freight services across various states. Ikea occupies the sixth position in the Europe Database, according to Digital Commerce 360's assessment of the largest online retailers by annual e-commerce sales. In this context, Digital Commerce 360 categorizes the company in the Housewares & Home Furnishings sector. How Kodiak is preparing for driverless freight. In a September 29 announcement, Kodiak revealed that it has been transporting Ikea products along the Texas corridor continuously, around the clock, throughout varying weather conditions. By the end of this year, Ikea will become the inaugural shipper for Kodiak's driverless long-haul highway service, operating without a safety driver present. Kodiak is the provider of the autonomous driving framework for these trucks. Its flagship solution, the Kodiak Driver, merges AI-enhanced software with modular hardware affixed to commercial vehicles. The company's technology is available via a Driver-as-a-Service model and complemented by strategic partnerships. Prior to the removal of safety drivers, Kodiak is finalizing its last round of testing. In a September 25 release, it was disclosed that the company has been executing deliveries between its hub in Lancaster, Texas, and Houston since August, all without driver intervention - this includes maneuvering on surface streets. Kodiak is also engaging in closed-course examinations designed to simulate scenarios that occur infrequently or pose excessive risk for public roadway trials. "Our advancements since commencing our final initiative towards driverless commercial deliveries have been remarkable, heralding a robust signal that we are prepared to scale unsupervised driverless services within long-haul corridors," Burnette articulated in the September 25 release. Kodiak is already demonstrating successful driverless operations in another realm. Since December 2024, Atlas Energy Solutions has utilized customer-owned trucks outfitted with the Kodiak Driver to transport goods in the Permian Basin of West Texas and eastern New Mexico. By June, Kodiak reported that 35 Atlas trucks employing the technology had amassed over 40,000 hours of driverless operational time. What driverless freight could mean for Ikea? With its partnership with Ikea, Kodiak is transitioning its technology from industrial applications to significant interstate freight corridors. The company noted that four years of trials have also imparted essential insights into integrating autonomous trucks into Ikea's logistical framework, from scheduling dispatches and managing unloading docks to leveraging vehicle data for predictive maintenance. "We now possess precise knowledge of what it takes to convert the underlying technology into an AI-driven offering that delivers tangible value and operational efficiency," Kodiak underscored in its September 29 blog post. Ikea has already experienced some of these anticipated advantages in different markets. Following successful trials, Ikea China has permanently incorporated self-driving electric vehicles at its Hefei facility, as noted by Ingka Group in March. Ingka is Ikea's largest franchisee and operates its retail operations in the United States, where it manages 61 outlets. The autonomous vehicles facilitate the movement of goods between a warehouse and the retail space for customer pick-up orders and restocking. During the trial, these trucks traversed nearly 75,600 kilometers, equating to about 47,000 miles, as per Ingka's report. The implementation resulted in a dramatic reduction in average wait times for pick-up orders, slashing them from six hours to two. Additionally, transportation expenses between Ikea locations decreased by over 50%. Ikea is also exploring direct autonomous deliveries for customers in China. Ingka has indicated it is assessing whether the Hefei paradigm could be adapted for other markets where the regulatory environment and infrastructure permit. Other companies expand driverless freight. As autonomous trucks become increasingly prevalent, a growing number of retailers and consumer brands are implementing them for mid-mile routes. Walmart has emerged as a pioneer in this domain. In 2021, Walmart, in partnership with the autonomous trucking firm Gatik, eliminated the safety driver from box trucks on a roughly 7-mile course connecting a Walmart facility to a neighborhood market located in Bentonville, Arkansas. Gatik asserts that this milestone represented "the first instance in which an autonomous trucking company has removed the safety driver from a commercial delivery route on the mid-mile." Recently, in June, PepsiCo entered into a multi-year agreement with Gatik aimed at augmenting autonomous freight operations within their North American supply chain. Driverless vehicles are currently functioning for PepsiCo in Texas, Arizona, and Arkansas. Reportedly, about 250 retail locations, including Walmart and Dollar General stores, are served by this network, as stated by FreightWaves in their analysis. Walmart holds the number two spot in Digital Commerce 360's Top 1000 Database, which monitors North America's largest online retailers based on annual e-commerce sales; Dollar General is ranked 674th in this database. The economic viability of autonomous trucking is believed to be heavily contingent on the distances involved and the scale of operations. A 2026 study conducted by academics from North Dakota State University projected potential savings of approximately 13% for a 200-mile hub-to-hub route, escalating to 31% for longer stretches of 1,000 miles as fleets attain adequate scale. However, without achieving that scale, shorter autonomous routes may incur higher costs, the study cautioned. While the study did not focus on IKEA, its anticipated 220-mile driverless segment is comparable to the shorter routes projected.

Agencia EFE
Oct 2nd, 2026
Denmark asks Kazakhstan to persuade Russia toward a ceasefire in Ukraine.

Denmark asks Kazakhstan to persuade Russia toward a ceasefire in Ukraine. * October 2, 2026 Danish Foreign Minister Lars Løkke Rasmussen asked Kazakhstan, a close ally of Russia, on Friday to use its diplomatic ties with the Kremlin to reach a ceasefire agreement in Ukraine. "I ask Kazakhstan to use its diplomatic ties with Moscow to reach an agreement on a ceasefire in Ukraine and achieve peace," the head of Danish diplomacy said at a press conference in Astana after meeting with his Kazakh counterpart, Mukhtar Tileuberdi. The foreign minister said that during talks with Tileuberdi, they discussed the situation surrounding the Ukrainian conflict and its impact on international trade. "Europe is concerned about this situation. We are in favor of peace, and our countries are committed to the development of Ukraine," he stated. Rasmussen highlighted the role of Western sanctions imposed on Russia since the start of the war in Ukraine. He also pointed out that "they are a key factor containing the flow of goods through Russia due to its aggression" against its neighbor. Tokayev's call for cessation of hostilities. In late July, Kazakh President Kassym-Jomart Tokayev called Russian President Vladimir Putin to urge a cessation of hostilities in Ukraine and a freezing of the conflict. He described it as necessary to "move toward a long-awaited peace" - a stance he reiterated this week during his trip to Berlin. Rasmussen welcomed Kazakhstan's efforts to facilitate trade between Europe and Asia, particularly through the development of the Caspian Transport Route. Both ministers analyzed prospects for cooperation with Danish shipping giant Maersk to increase freight transit along the Middle Corridor, another major trade route connecting Europe and Asia. "Denmark is an important partner in Northern Europe. We attach great importance to developing bilateral relations and strive to ensure that our economic and trade cooperation is backed by concrete and significant projects," the Kazakh minister stated. According to Kazakh diplomatic data, bilateral trade between Kazakhstan and Denmark reached $163 million in 2025, while total Danish foreign direct investment in the Kazakh economy over the last twenty years amounted to $394 million. Among key joint projects is the construction of a PepsiCo beverage facility in the Almaty region by the Danish Carlsberg Group, involving a $344 million investment to produce 1 billion liters of beverages annually. Rasmussen emphasized his country's interest in further expanding cooperation with Kazakhstan and welcomed Denmark's growing engagement with the Central Asian region. The two parties signed memorandums of understanding establishing a bilateral commission on trade, economic cooperation, and investment. EFE

Clockwise Film
Oct 2nd, 2026
UEFA Champions League Final.

UEFA Champions League Final. This marked the fourth consecutive year of Clockwise and Omnicom's partnership as Pepsi's media tea at the UEFA Champions League Final, delivering photo and video content to support international agencies across the event. Lean sports event content production. This year's production presented a unique challenge. With the final taking place so close to the FIFA World Cup in the United States, the crew was intentionally streamlined. Its task was to maintain the same premium quality and meet an extensive list of deliverables with a smaller team on the ground. City-wide brand activations. A key priority was documenting Pepsi's activation at the Champions Festival, capturing how the brand stood out and engaged fans within a highly competitive event environment. Clockwise also covered the Champions Night guest programme, which brought together some of European football's biggest names, alongside the Pepsi Summit. Finally, its team captured the atmosphere surrounding the biggest club football match in the world, from fan experiences and city-wide energy to out-of-home branding across Budapest. It's a project that perfectly reflects the Clockwise approach: creating branded content that meets the demands of a commercial brief, adapting to the fast-moving nature of major live events, and embracing the opportunity to work in remarkable locations. Budapest provided the perfect backdrop - a vibrant city rich in character, culture, and energy. Clockwise is already looking ahead to seeing what Pepsi has planned for the 2027 final. Madrid, Clockwise is ready.

Finans
Oct 2nd, 2026
Carlsberg invests billions in new Kazakhstan factory.

Carlsberg invests billions in new Kazakhstan factory. The brewing giant Carlsberg announced on Friday a new and major investment in Kazakhstan. The new facilities in the country will help expand Carlsberg's presence in the region and support the new PepsiCo collaboration. Oct. 2, 2026 at 08:28 Flanked by, among others, foreign minister Lars Løkke Rasmussen (M), Carlsberg's CEO Jacob Aarup-Andersen and Carlsberg Kazakhstan have now officially opened a new beverage factory in Boraldai in the Almaty region. The facility will under... Written for companies. By those who know them Finans Quarterly Subscription for one user Unlimited access for 3 months Annual price: 5,180 Finans Annual Subscription for one user Save 680 Unlimited access for 12 months Annual price: 4,500 Finans Business Subscription for multiple users Finans Business is for companies that want a tailored solution with multiple accesses combined in a single subscription. Payment options Try Finans for 30 days - and get access to all content. Order access

North Dallas Gazette
Oct 1st, 2026
DFW Urban League partners with PepsiCo Foundation and National Urban League to launch first Restaurant Accelerator Program in North Texas.

DFW Urban League partners with PepsiCo Foundation and National Urban League to launch first Restaurant Accelerator Program in North Texas. Get NDG weekly email briefing straight to your inbox IRVING - The Dallas-Fort Worth Urban League (DFWUL) today announced its role as the local delivery partner for the PepsiCo Foundation Restaurant Accelerator Program, a $10 million national initiative launched in partnership with the National Urban League to help provide small business restaurant and food service business owners with the capital, coaching, and connections they need to grow and thrive. With applications closed and classes beginning the week of September 21, 2026, North Texas food service entrepreneurs have a first-time opportunity to engage with this program. The Accelerator program arrives at a critical moment for small emerging businesses across the Dallas-Fort Worth region - and DFWUL is here to make sure local owners do not miss it. The PepsiCo Foundation Restaurant Accelerator Program is a five-year, $10 million national initiative developed in partnership with the National Urban League to serve 500 restaurant owners across 12 U.S. cities. As DFWUL's inaugural major program offering, the initiative brings this transformative opportunity directly to the Dallas-Fort Worth area, helping empower local food service business owners to optimize operations, build sustainable revenue streams, and position their businesses for long-term success. - Direct Grant Support providing meaningful funding to fuel business growth - Technical Assistance including expert coaching and hands-on training in accounting systems, inventory management, operational efficiency, marketing strategies, and team development - Mentorship Services pairing participants with experienced entrepreneurship advisors to build actionable, personalized growth strategies. The program is open to any food service businesses located within North Texas and the 13-county Dallas-Fort Worth service area, including full-service restaurants, limited-service restaurants, mobile food services, and caterers (NAICS codes 722511, 722513, 722330, and 722320). Program classes are scheduled to begin the week of September 21, 2026. "North Texas is home to one of the most vibrant and resilient communities of entrepreneurs in the country - and for too long, those entrepreneurs have been asked to build generational wealth without the tools, capital, or networks to do it," said r. Brandy Alfred, President & CEO, Dallas-Fort Worth Urban League. "This program intends to help change that. Through our partnership with the PepsiCo Foundation and the National Urban League, DFWUL is delivering real, tangible resources to the people who need them most. We are not just opening doors - we are building the infrastructure for economic power right here in Dallas-Fort Worth, and that work starts now." Community impact & economic context. The urgency of this program is underscored by glaring economic data. The restaurant and food service sector, already operating on narrow margins, has been among the hardest hit. In a region as economically dynamic as Dallas-Fort Worth, the loss of emerging restaurants represents not just a business failure, but the erosion of community anchors, cultural institutions, and local economic growth.