JP Morgan Chase

Runs a consumer bank and an investment bank

Technical Search Engine Optimization Analyst – Senior Associate

SEO MarketingPosted on Nov 10

Full-time$85.5k - $135kIn-person

About the Job

Requirements

At least 5 years of technical SEO experience with measurable impact on medium-to-large websites.
Strong understanding of how search engines crawl, render, and index, and strong grasp of technical fundamentals including HTTP status codes, redirects, canonicals, robots directives, sitemaps, duplication, and internal linking.
Ability to communicate technical findings to non-technical audiences, influence prioritization, and drive cross-team execution.
Hands-on experience with common SEO and performance toolsets.
Working knowledge of modern web concepts, including HTML, CSS, JavaScript fundamentals, templating and components, and performance basics, and comfort partnering with engineers.

Responsibilities

Lead recurring technical SEO audits across multiple line-of-business web properties and synthesize findings into a prioritized roadmap or backlog with impact sizing, effort, dependencies, and risk.
Communicate insights to line-of-business stakeholders through readouts, working sessions, and concise executive-ready updates, aligning on owners, timelines, and success metrics.
Partner on execution by turning recommendations into implementable requirements, including user stories, acceptance criteria, and quality assurance checklists, and coordinate delivery across Product, Engineering, and Content teams.
Diagnose and resolve crawlability and indexation issues, including robots directives, sitemaps, redirects, canonicals, duplication, internal linking, parameters and faceted navigation, pagination, and rendering considerations.
Develop and maintain a structured data strategy using JSON-LD aligned to page intent, and monitor and remediate rich result eligibility, errors, and warnings.
Partner with engineering to improve performance and Core Web Vitals (LCP, INP, and CLS) using lab and field data, and publish repeatable guidance for templates and shared components.
Advance answer engine optimization readiness by improving answerability and machine-readable signals, including clear page structures, entity-first patterns, metadata hygiene, structured data, and freshness, and support measurement approaches where available.
Support major site changes, including template refactors, migrations, and URL changes, with test plans, redirect strategies, and post-launch monitoring.
Contribute to enterprise standards, playbooks, and governance to enable SEO by default across teams.

Desired Qualifications

Experience operating in a large, matrixed enterprise supporting multiple business units.
Exposure to answer engine optimization and AI search efforts, including answer engine optimization, entity-based optimization, structured data expansion, and AI referral or visibility monitoring.
Familiarity with log analysis and/or SQL or Python for monitoring and diagnostics.
Experience in regulated industries and working effectively with risk, legal, and compliance stakeholders.

Help shape how customers discover and engage with Chase across traditional and AI-powered search experiences.

As a Technical Search Engine Optimization (SEO) Analyst – Senior Associate on the Paid Media team, you will strengthen the technical foundation of organic search by identifying and prioritizing SEO opportunities, analyzing site performance, and translating findings into clear, line-of-business-specific recommendations. You will partner with product, content, technology, and other stakeholders to implement and validate improvements that enhance discoverability, search visibility, and customer experience. You will also help advance our AEO readiness as discovery expands beyond traditional search to AI-powered answer engines.

Job responsibilities

Lead recurring technical SEO audits across multiple LOB web properties; synthesize findings into a prioritized roadmap/backlog with impact sizing, effort, dependencies, and risk.
Communicate insights clearly to LOB stakeholders through readouts, working sessions, and concise executive-ready updates; align on owners, timelines, and success metrics.
Partner on execution by turning recommendations into implementable requirements (user stories, acceptance criteria, QA checklists) and coordinating delivery across Product/Engineering/Content teams.
Diagnose and resolve crawlability/indexation issues (robots directives, sitemaps, redirects, canonicals, duplication, internal linking, parameters/faceted navigation, pagination, rendering considerations).
Develop and maintain structured data strategy (JSON-LD) aligned to page intent; monitor and remediate rich result eligibility, errors, and warnings.
Partner with engineering to improve performance and Core Web Vitals (LCP/INP/CLS) using lab and field data; publish repeatable guidance for templates and shared components.
Advance AEO readiness by improving “answerability” and machine-readable signals (clear page structures, entity-first patterns, metadata hygiene, structured data, freshness) and supporting measurement approaches where available.
Support major site changes (template refactors, migrations, URL changes) with test plans, redirect strategies, and post-launch monitoring.
Contribute to enterprise standards, playbooks, and governance to enable “SEO by default” across teams.

Required qualifications, capabilities, and skills

5+ years of experience in technical SEO with measurable impact on medium-to-large websites.
Strong understanding of how search engines crawl, render, and index; strong grasp of technical fundamentals (HTTP status codes, redirects, canonicals, robots, sitemaps, duplication, internal linking).
Demonstrated ability to communicate technical findings to non-technical audiences, influence prioritization, and drive cross-team execution.
Hands-on experience with common SEO and performance toolsets.
Working knowledge of modern web concepts (HTML/CSS/JavaScript fundamentals, templating/components, performance basics) and comfort partnering with engineers.

Preferred qualifications, capabilities, and skills

Experience operating in a large, matrixed enterprise supporting multiple business units.
Exposure to AEO / AI search efforts (answer engine optimization, entity-based optimization, structured data expansion, AI referral/visibility monitoring).
Familiarity with log analysis and/or SQL/Python for monitoring and diagnostics.
Experience in regulated industries and working effectively with risk, legal, and compliance stakeholders.

Base Pay/Salary: Chicago,IL $85,500.00-$130,000.00; New York,NY $93,100.00-$135,000.00; Wilmington,DE $85,500.00-$130,000.00

About the Company

JP Morgan Chase

Runs a consumer bank and an investment bank

JPMorgan Chase runs the largest bank in the United States, which serves households and small businesses as Chase and large companies, governments, and investors as J.P. Morgan. During the 2008 financial crisis it bought the failing investment bank Bear Stearns and lender Washington Mutual, and in 2023 it took over First Republic Bank after regulators seized it. Chase takes deposits and earns interest on credit cards, mortgages, and car loans, while the investment side earns fees for advising on mergers, raising money for companies, trading stocks and bonds, and managing wealth. Formed in a 2000 merger, JPMorgan Chase traces its roots to 1799 and is based in New York City.

Company size: 10,001+
Company stage: IPO
Headquarters: New York City, New York
Founded: 1799

Recently Posted Jobs

Explore more opportunities at JP Morgan Chase

See more jobs