J

January Digital

Full-funnel marketing agency with analytics

Director Paid Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDallas, TX, USAHybrid

About the Job

Requirements

  • At least 9 years of experience managing paid media across digital channels, including organic and paid search, social, display, programmatic, and video.
  • At least 4 years of experience managing multi-layered teams.
  • Prior experience as a Brand Strategist or Brand Planner.
  • Ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients, translating quantitative and qualitative data and insights into marketing strategies.
  • Understanding and demonstrated experience of performance media principles, including driving positive return on ad spend, maximizing lead generation, and marketing subscription-based programs across the full marketing funnel and channels.
  • Analytical ability to troubleshoot issues and identify ways to improve client retention.
  • Strong project management skills and ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.
  • Ability to work collaboratively in a fast-paced environment and adapt leadership and execution.
  • U.S. citizenship or permanent residency is required.

Responsibilities

  • Devise the vision to achieve clients’ strategic objectives through meaningful thought leadership.
  • Develop a deep understanding of each client’s business and leverage data to deliver consistent results and guide growth opportunities that reinforce the agency’s strategic value.
  • Build trust with clients by developing standards of excellence around performance and brand marketing, using predictable, data-correlated plans to meet business goals.
  • Identify industry changes, evolutions, and emerging technology innovations to provide informed recommendations and proactively propose solutions to clients.
  • Drive account strategic success by developing and managing short- and long-term goals, client growth opportunities, and complex deliverables, including quarterly business reviews and annual multi-channel budget planning.
  • Lead management of client communication needs across the team and strive to exceed client service expectations.
  • Direct team operations to deliver media successfully through cross-channel marketing plans, campaign management, and data analysis that informs data-led strategic recommendations.
  • Lead a team of employees by providing management and training in key areas and fostering growth and development opportunities.
  • Lead strategic client relationship development and identify opportunities to achieve business growth.
  • Collaborate with senior leadership to solve company challenges and achieve company growth goals.
  • Produce strategies that enable interoperability across online and offline channels to meet measurement needs reflecting the omnichannel consumer journey, collaborating with the internal analytics team and external partners.
  • Work across internal teams to drive agency development through new business opportunities.
  • Travel up to 25%, including between the New York and Dallas offices and to client and other company meetings within the United States, as needed.

Desired Qualifications

  • Agency or consultancy expertise and comprehensive business understanding in the retail, consumer packaged goods, or technology landscape.
  • Experience working with creative and development teams to produce and iterate digital assets.

About the Company

January Digital

Full-funnel marketing agency with analytics

January Digital is a marketing agency that provides full-funnel media planning, execution, and optimization, along with consulting services that offer strategic leadership for building effective client marketing organizations. It bases its work on data and actionable insights to guide decisions and overcome business challenges. The company differentiates itself through its combination of media execution and strategic consulting, a strong emphasis on data-driven results, and a culture-focused approach with programs like WORKS, Good Works, and Well Works that support community impact and employee well-being. Its goal is to help clients achieve better business outcomes while improving the lives of its clients, its people, and the communities around it.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2011

Recently Posted Jobs

Explore more opportunities at January Digital

See more jobs