Full-Time

Marketing Revenue Operations Manager

Confirmed live in the last 24 hours

Invoca

Invoca

201-500 employees

AI-powered call tracking and analytics platform

Consumer Software
Enterprise Software
AI & Machine Learning

Compensation Overview

$95k - $135kAnnually

+ Bonus Potential

Mid, Senior

No H1B Sponsorship

Remote in USA + 1 more

More locations: Remote in Canada

Open to candidates located in the United States and Canada.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Tableau
Salesforce
Asana
Confluence
Looker
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 4-7 years of marketing operations experience, ideally within a B2B SaaS company
  • Proficiency with CRM Systems (Salesforce required) and Marketing Automation tools (i.e. Marketo (required), Marketing Cloud, HubSpot)
  • Advanced skills with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
  • Strong problem-solving skills with a passion for identifying and solving complex operational challenges
  • Excellent communication and interpersonal skills, with the ability to build strong cross-functional relationships; had demonstrated success in delivering results working x-functionally
  • Highly organized and detail-oriented, with a demonstrated ability to prioritize and manage multiple projects in a fast-paced environment
  • Self-starter who is adaptable, flexible, and thrives in ambiguity and a fast pace environment
  • Strong written and verbal communication and presentation skills
  • Strategic, analytical thinker with strong business acumen
  • Strong work ethic with a 'get stuff done' mentality
  • Nice to have: Experience with data visualization tools (i.e. Looker, Tableau, Anaplan)
  • Nice to have: Knowledge of working with project management tools (i.e. Asana, Monday.com, Trello, Confluence)
Responsibilities
  • Develop and implement scalable marketing and demand generation processes to drive growth.
  • Collaborate with Marketing/Demand Generation and RevTech stakeholders to gather priorities and business requirements, assess needs, and recommend, develop, and implement tailored operational solutions and tools.
  • Oversee Campaign Desk Operations to ensure efficient execution of campaigns and alignment with demand generation goals.
  • Collaborate with demand generation teams to execute multi-channel campaigns.
  • Build and test marketing automation workflows (e.g., nurture campaigns, email sequences).
  • Implement and monitor A/B testing for email and landing page optimization.
  • Support account-based marketing (ABM) efforts by aligning data, technology, and reporting.
  • Optimize top-of-funnel processes, including lead scoring, qualification, and routing, ensuring seamless lead flow from acquisition to pipeline creation.
  • Monitor lead flow and conversion rates to identify bottlenecks and areas for improvement.
  • Work closely with Revenue Operations to ensure alignment on data, processes, and tools.
  • Own and manage the marketing automation platform (Marketo required) and collaborate with the RevTech team to maintain seamless integrations between marketing tools and CRM.
  • Partner with the Marketing/Demand Gen team and RevTech stakeholders to assess, recommend, and operationalize the Marketing SaaS/Tech stack to meet department objectives.
  • Translate business requirements into operational and technical solutions to streamline workflows and automate processes.
  • Build and implement a data-driven lead scoring model to prioritize leads with the highest purchase intent.
  • Create reports and dashboards to monitor activity, KPIs, and performance metrics, including last-touch attribution.
  • Collaborate with the Revenue Analytics & Insights team to analyze campaign performance, lead flow, and pipeline contribution to provide actionable insights.
  • Analyze current processes and tools, identifying opportunities for improvement and automation.
  • Partner with stakeholders to identify gaps and implement innovative solutions to support marketing and demand generation goals.
  • Regularly evaluate and optimize the marketing tech stack to enhance team efficiency and campaign impact.

Invoca offers a platform for AI-powered call tracking and conversational analytics, helping businesses analyze phone calls to gain insights from customer conversations. This data is vital for marketers to optimize their advertising strategies and improve customer acquisition. The platform integrates with popular marketing tools, allowing businesses to connect offline and online customer data. Invoca's goal is to enhance marketing performance through detailed insights, enabling data-driven decisions and better return on investment.

Company Stage

Series F

Total Funding

$194.4M

Headquarters

Santa Barbara, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven insights boosts Invoca's market potential in personalized marketing.
  • Recent integrations with social platforms align with expanding social media ad budgets.
  • Recognition as a leader in revenue execution platforms strengthens Invoca's market position.

What critics are saying

  • Emerging AI-driven startups could challenge Invoca's market share in conversational analytics.
  • Privacy regulations like GDPR may limit Invoca's data collection capabilities.
  • Economic downturns could reduce marketing budgets, impacting Invoca's subscription revenue.

What makes Invoca unique

  • Invoca leads in conversation intelligence AI, enhancing marketing and sales team efficiency.
  • The platform offers seamless integration with major marketing tools like Google Ads and Salesforce.
  • Invoca's no-code integrations simplify deployment across social media platforms like TikTok and Snapchat.

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Benefits

PTO

Medical, dental, & vision coverage

Mental well-being & EAP

Paid family/medical leave

Invacation (sabbatical)

Wellness subsidy