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Publicis Groupe

Runs advertising and digital transformation services

Vice President Director, Social Creative

Social MediaConfirmed live in the last 24 hours
Full-timeBirmingham, MI, USA$129.5k - $177.2k /yrIn-person

About the Job

Requirements

  • A four-year degree and 5–7 years of experience as a creative director, with specific expertise in social media creative are required.
  • Experience managing and scaling teams of creatives with varied expertise, including art directors, copywriters, editors, makers, and creators is required.
  • Experience in the automotive industry, supported by work samples, is required.
  • A clear point of view on standout creative in social feeds, suitable for discussion with Fortune 500 chief marketing officers, is required.
  • A strong interest in social media trends, effects, and tracks, including TikTok, is required.
  • Knowledge of internet culture, memes, trends, online subcultures, and communities is required.
  • Storytelling ability to create captivating insights, from educational to aspirational, is required.
  • Interest and skill in social content creation, with a hands-on approach, is required.
  • Extensive experience working with creators and influencers is required.
  • A social-centric portfolio is required.

Responsibilities

  • Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact.
  • Partner with social strategy and intelligence teams to turn cultural signals, audience data, and trend velocity into creative work.
  • Lead culturally informed storytelling rooted in subcommunities, comment sections, and creator culture.
  • Encourage brands to show up with purpose, not just presence.
  • Stay current with algorithm shifts, platform updates, and emerging creator behaviors.
  • Challenge traditional campaign models by developing moments, series, drops, and community-driven formats.
  • Manage, mentor, and help grow a small team of creators and social-first creatives.
  • Lead teams’ conceptual and strategic thinking across multiple platforms.
  • Build relationships with agency capabilities, including strategy, media, data and analytics, and technology.
  • Advocate for craft across capabilities, including production and technology.
  • Build trust with clients and understand their business to identify opportunities.
  • Work with Human Resources and Creative Operations to manage direct reports’ daily workload and career development.
  • Help drive the agency’s creative culture internally and externally.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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