Brand Success & Operations – Intern

A new game "Singapore Freeze Tag" on Roblox, a popular online gaming platform referred to as the YouTube of gaming. This map has been designed to introduce the charm of Singapore with a freeze tag game set in tourist spots. Post this■Game overviewTitle: Singapore Freeze TagGenre: Party & CasualURL: https://www.roblox.com/games/106483887018724/Singapore-Freeze-TagCharge: Basically, free to playPlatform: RobloxHow to play:[Smartphone/tablet]Install the Roblox app and create your account (first time only).iOS: App Store https://apps.apple.com/jp/app/roblox/id431946152Android: Google Play https://play.google.com/store/apps/details?id=com.roblox.clientSearch "Singapore Freeze Tag" on the app, and tap "Singapore Freeze Tag." Tap "Play" to enjoy the content.[PC]Access Roblox official website and create your account (first time only): https://www.roblox.com/Search "Singapore Freeze Tag" on the site, and click "Singapore Freeze Tag." Click "Play" to enjoy the content.Supported devices: Smartphone, tablet (iOS/Android), and PC (Windows/macOS)Supported by: Singapore Tourism Boardtranscosmos operates this game as its own business on the Roblox platform.■Special campaign celebrating the releaseTo commemorate the release of Singapore Freeze Tag, HIS will run a special campaign, offering big prizes. Play and win dazzling prizes including a trip to Singapore, coupons for popular local tourist spots, gourmet restaurants, and more.Campaign period: February 13 (Thu) to April 6 (Sun), 2025More information to follow via HIS official X account (formerly Twitter) @HISweb3 and on the campaign special page.https://x.com/hisweb3https://corp.his.co.jp/project/wvp/metaverse/roblox-sinfreezetag.phptranscosmos will continue to present new ways of using Roblox content for marketing to help brands target young generations and international users. For more details, please contact transcosmos here: https://www.trans-plus.jp/cotra/metaverse_contact).■About RobloxRoblox is a metaverse platform with as many as 88.90 million daily active users*, showing explosive popularity, in particular among young generations in their teens and twenties across Europe, the US, and Asia.Roblox allows its users to design so-called virtual space including avatars, characters, items and costumes—basically everything—and share and interact with other users worldwide. The world's leading manufacturers, luxury brands, sports teams and influencers are already keen on the metaverse on Roblox, presenting their worldview in Roblox world and games and utilizing the platform for branding, promotions, and fan engagement campaigns.Source: Data announced by Roblox corporation in November 2024 .◆About HISCompany name: H.I.S

"Unfolded" highlights ways Chipotle's Food With Integrity principles could help Cultivate a Better WorldAs part of previously announced commitments, Chipotle has pledged $2 million across leading universities to support educational programs that advance the future of farmingacross leading universities to support educational programs that advance the future of farming Earlier today, Chipotle became the first restaurant brand to premiere a national TV ad in the metaverse, giving free entrees to the first 50,000 users who view the ad on RobloxGRAMMY®-nominated singer/songwriter Halsey reimagined "She's a Rainbow," as music to the filmNEWPORT BEACH, Calif., Feb. 26, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced the debut of a new short film, "Unfolded," which showcases sustainable agriculture comparable to Chipotle's Food With Integrity principles. Earlier today, Chipotle premiered the film as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle's restaurants. Chipotle is the first restaurant brand to unveil a national TV ad in the metaverse.“Unfolded,” Chipotle's new short film, brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world."Unfolded" can be viewed on Roblox here: www.roblox.com/chipotle or on YouTube here: https://www.youtube.com/watch?v=3hR_Mbe--sk.In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle's initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.Unfolding A Better WorldInspired by the company's purpose to Cultivate a Better World, "Unfolded" brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle's efforts to support farmers who prioritize sustainable agricultural practices

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed Unfolded, an animated short film featuring a cover by Halsey with the message of supporting sustainable agriculture.Chipotle Mexican Grill had previously pledged $2 million to support educational programs at leading universities that advance the future of farming. Unfolded highlights ways Chipotle’s Food With Integrity principles could help cultivate a better world. In the ad, Chipotle said it is giving free entrees to the first 50,000 fans, including but not limited to Chipotle Rewards members, who view the ad on Roblox.Grammy-nominated singer/songwriter Halsey reimagined “She’s a Rainbow,” as music to the film. The ad showcases the importance of the farming community that grows real ingredients like those served inChipotle’s restaurants. In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming