Full-Time
Senior Product Manager
Typeface
201-500 employees
Generative AI for brand-consistent content
Compensation Overview
$180k - $210k/yr
Palo Alto, CA, USA
Hybrid
Hybrid role; in-office 3 days per week in Palo Alto.
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- 7+ years of product management experience, including experience building AI-native software or application
- Experience having defined and shipped a new AI product capability from concept through adoption
- Strong understanding of how AI/ML systems work (you don’t need to build models, but you understand their constraints)
- Experience shipping 0→1 or highly iterative products in a fast-paced environment
- Data-driven mindset with strong analytical and experimentation skills
- Excellent communication skills, you can simplify complexity for different audiences
- Comfort operating in ambiguity and making decisions with incomplete information
- Define and drive product strategy for AI-powered features and core platform capabilities
- Build innovative 0 -> 1 solutions for the enterprise marketers and creators
- Work with engineering to build a foundationally solid AI-native, multi-modal content design engine
- Lead discovery across users, data, and model capabilities to identify high-impact opportunities
- Translate ambiguous problems into clear product requirements, experiments, and success metrics
- Own the lifecycle of AI features, including model iteration, evaluation, and continuous improvement
- Establish feedback loops between user behavior, product metrics, and model performance
- Balance speed and quality when shipping AI features, managing trade-offs like accuracy, latency, and cost
- Communicate product vision and decisions clearly across technical and non-technical stakeholders
Typeface.ai builds a generative AI platform for personalized content creation aimed at businesses. It helps teams produce more content—up to ten times faster—while keeping each piece aligned with the brand’s voice, tone, personas, and product lines. The product works by learning a brand’s style from inputs and then generating content that matches that style; it can be integrated into existing workflows through popular apps and custom rules, making it easy to insert into marketing processes. Typeface differentiates itself by offering strong brand-adaptation and workflow integration, plus a focus on data privacy to prevent leakage or misuse of client information. Its business model is subscription-based, with additional revenue from partnerships (such as Salesforce) and a recent Salesforce Marketing Cloud integration that combines capabilities from both platforms. Its goal is to help businesses scale content creation efficiently while maintaining brand consistency and privacy.
Company Size
201-500
Company Stage
Series B
Total Funding
$165M
Headquarters
Palo Alto, California
Founded
2022
Get referred to Typeface
See people who can refer or advise you
Simplify's Take
What believers are saying
- Firstsource launched Agentic Marketing Services with Typeface on April 30, 2026.
- Typeface launched AEO Analyzer on April 30, 2026, targeting AI search visibility.
- Google Cloud NEXT 2026 integration expands distribution across Gemini Enterprise and Marketplace.
What critics are saying
- Google, Salesforce, and Adobe can bundle similar features and crush standalone pricing.
- Outcome-based pricing tied to clicks shifts liability onto Typeface within months.
- If enterprise buyers adopt embedded tools, Typeface becomes a replaceable layer, not a company.
What makes Typeface unique
- Typeface’s Arc Graph, Arc Agents, and Arc Forge tie brand context to execution.
- Google Cloud Marketplace and Gemini integration embed Typeface inside enterprise marketing workflows.
- Firstsource and Salesforce partnerships position Typeface as governed infrastructure, not a writing tool.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Company Equity
Unlimited Paid Time Off
Parental Leave
Hybrid Work Options
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 8%Firstsource partners with Typeface to launch Agentic Marketing Services. Apr 30, 2026, 10:43 ET New full-stack offering turns content operations into an agentic growth engine NEW YORK and MUMBAI, India, April 30, 2026 /CNW/ - Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering - Agentic Marketing Services - in partnership with Typeface, the marketing orchestration engine for the world's leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone. Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual - resizing, localization, brand compliance - while 90% of those manual workflows can be AI-enabled. "At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain - from ideation and production to governance and distribution - making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing," said Ritesh Idnani, MD and Chief Executive Officer of Firstsource. "CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos - they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing - turning content operations into a compounding growth engine and delivering outcomes, not just effort." The partnership extends the capabilities announced with Typeface's recent Marketing Orchestration Engine launch - bringing governed AI systems into full-stack marketing operations for regulated enterprises. "AI only transforms marketing when it's embedded into the workflows that drive real customer outcomes," said Abhay Parasnis, Founder & CEO of Typeface. "Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we're helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth." While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven - focusing on the moments, segments, and mechanisms that truly move the needle - enabling enterprises to shift from fragmented activity to scalable, revenue-led execution. Industry view "In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations - and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource-Typeface offering different is that it is not another tool - it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered." - Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member "Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict - but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment - entirely within compliant, non-PHI pathways - and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource-Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes." - Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member About Firstsource Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management. With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise-powered by Kairos, the operating system that makes it real-the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world's most regulated industries. (www.firstsource.com) About Typeface Typeface is a marketing orchestration engine for the world's leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale - connecting seamlessly with platforms like Salesforce, Microsoft, and Google - to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai. SOURCE Firstsource Madhavi Behl, Firstsource, [email protected]; Courtney Brigham, Typeface, [email protected]
Firstsource Solutions has partnered with Typeface to launch Agentic Marketing Services, a full-stack offering designed to transform marketing operations into AI-native growth engines. The service combines Typeface's marketing orchestration technology with Firstsource's operational expertise in regulated industries like banking, healthcare and retail. The partnership addresses content operations, which consume roughly 30% of CMO budgets, with approximately 55% of content work being manual tasks that are 90% AI-enabled. Enterprises using AI-driven personalisation are seeing up to 40% higher revenue compared to peers. Typeface provides the AI platform for generating personalised, compliant content at scale, whilst Firstsource implements and operates these systems in complex, regulated environments. The offering focuses on measurable revenue growth through micro-segmentation and personalised customer engagement across acquisition, engagement and retention.
Introducing the Typeface AEO Analyzer: improve how your content performs in AI search. April 30, 2026 April 30, 2026 - Today, Typeface, the marketing orchestration engine for the world's leading enterprises, debuted its AEO Analyzer, which scores your content and tells you exactly what to fix to improve AI answer engine visibility. When a buyer asks ChatGPT or Perplexity a question, the answer they get isn't a list of links. They get synthesized answers cited from sources. Getting sourced requires your content to meet a specific set of structural and semantic criteria that most SEO tools don't evaluate. As a result, most marketers have no systematic way to know: * Whether their content is structured in a way that answer engines can parse and cite * Which specific dimensions are falling short: heading hierarchy, Q&A formatting, meta tags, or semantic clarity * Where to prioritize fixes across a content library that might span hundreds of pages How the AEO Analyzer works The AEO Analyzer scores your content and tells you exactly what to fix. Here's how: * Structured scoring across specific dimensions: The Analyzer scores your content based on: content structure (headings, Q&A formatting, meta tags) and semantic clarity. Each dimension is scored independently, so you get a clear breakdown of your AEO performance. * Targeted recommendations: Alongside each dimension score, the AEO Analyzer surfaces specific, actionable recommendations for that content element. For example, it might recommend AEO-specific metadata improvements, specific citations or links to add (such as product pages), and sections to rewrite as BLUF-style, self-contained sentences that an AI engine can quote them directly without losing context Where AEO fits in your content workflow Typeface offers a few ways to use AEO directly in your content workflow: * Audit content before publishing. Run an AEO evaluation on any blog, press release, webpage, or document you've just created in Typeface. Catch structural and semantic gaps before it goes live. * Refresh existing content. Already have published content? Paste any external URL and request an AEO evaluation. The tool scrapes the page and runs it through the full rubric for content refresh recommendations. * Evaluate your site at scale: For teams managing large content libraries, Custom Agents allow you to upload a sitemap CSV and run AEO evaluations across hundreds of pages at once. You'll get per-page suggestions, so you can prioritize what to fix. Getting started The AEO Analyzer is available in three places inside Typeface: * Explain panel: Open any blog, press release, webpage, or document and navigate to the Explain panel to see your AEO dashboard. * Chat: Type a prompt like "Evaluate this content for AEO performance" and attach your generated content, or paste an external URL to evaluate pages outside Typeface. For bulk sitemap evaluations, call your Custom Agent and attach a CSV. * Agent Studio: For bulk sitemap evaluations, build a Custom Agent in Agent Studio, then add the AEO Analyzer as a tool to run AEO evaluations across your full site. The AEO Analyzer is available now to all Enterprise plan users. Get a demo to see our product team walk through Typeface's full Web and AEO solution in action. About Typeface Typeface is a marketing orchestration engine for the world's leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale - connecting seamlessly with platforms like Salesforce, Microsoft, and Google - to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai. Featured Research
Typeface, a generative AI startup founded by former Adobe Chief Technology Officer Abhay Parasnis, has emerged from stealth with $65 million in funding from investors including Google Ventures and Microsoft's Venture Capital Fund. The platform helps businesses create AI-assisted content including captions, blog posts, images and emails. Companies can integrate existing assets from third-party apps to generate brand-aligned content, with templates allowing customisation of tone, demographics and design elements. Typeface differentiates itself through brand safety features, including plagiarism detectors and an "authenticity check" that ensures company ownership of generated content. These safeguards address key concerns surrounding AI-created material. The startup has already attracted a waitlist ahead of its official release, reflecting strong demand as major technology companies increasingly adopt AI-powered tools for internal workflows.
Typeface brings agentic Marketing Orchestration to Google Cloud. April 22, 2026 Enables enterprises to power brand-governed, AI-driven personalization at scale within Google Cloud's marketing architecture LAS VEGAS, NV / ACCESS Newswire / April 22, 2026 / Typeface, the marketing orchestration engine for the world's leading enterprises, today announced new integrations with Google Cloud at Google Cloud NEXT 2026. This collaboration introduces an "Agentic Content" layer within Google Cloud's composable marketing architecture - enabling brands to connect unified customer and product intelligence with personalized creative execution at scale. As part of this announcement, Typeface is now a featured Independent Software Vendor on Google Cloud Marketplace. Marketers can leverage Typeface's specialized creative engine directly within the Gemini Enterprise ecosystem, delivering brand-intelligent AI everywhere a marketer works. "Enterprises need their data and AI systems to work together seamlessly," said Tarun Rathnam, Head of Marketing, Google Cloud. "Our collaboration with Typeface helps bring brand-aware campaign personalization into Google Cloud's marketing architecture." The Evolution of the Modern Marketing Stack As enterprises move away from siloed, monolithic marketing tools, Google Cloud enables marketers to deploy AI across workflows with a composable, full-stack platform. Typeface integrates into this architecture through Arc Graph, its brand intelligence system that captures a company's voice, product attributes, and communication standards. Arc Forge is Typeface's enterprise platform for governed marketing AI at scale. Within Google Cloud's Composable CX architecture, Arc Forge enables IT and marketing teams to operationalize brand-governed AI workflows across campaigns - ensuring orchestration is securely integrated into existing enterprise systems and data environments. By pairing Arc Graph with real-time audience and media signals managed in BigQuery, enterprises can generate campaigns tailored to precise audience segments. From a single brief, marketers can trigger governed, end-to-end workflows that produce thousands of channel-ready assets, aligned to brand standards and live customer data. "We're entering a phase where AI must be embedded into how campaigns actually run," said Abhay Parasnis, Founder & CEO of Typeface. "By pairing live enterprise data with our brand intelligence system, we're enabling marketing teams to execute personalized campaigns at scale - securely, governed, and ready for production." Key Highlights of the Integration: * Gemini Integration Everywhere: Marketers can now access Typeface's creative power within Gemini Enterprise. This "agentic workflow" allows users to prompt Gemini for campaign ideas and immediately execute high-fidelity, brand-aligned imagery and copy via Typeface. * The Composable Creative Flywheel: The solution creates a "closed-loop" system. Audience insights from BigQuery flow into Typeface for creative generation, which is then deployed via Google's activation channels, PMAX and CM360. * Brand Intelligence Grounding: Unlike generic AI, Typeface uses Google Enterprise Agent Platform to ground content in a brand's specific voice, ensuring every generated asset, from email to display ads, is "campaign-ready." * Cross-Channel Orchestration: This integration extends Typeface's orchestration capabilities within Google Cloud, connecting audience intelligence with creative execution in a governed system. By grounding every asset in a centralized brand intelligence layer, the system automates the production and launch of high-fidelity, on-brand campaigns across Google Ads, social, and email simultaneously. Empowering Global Leaders For global organizations, the ability to bridge the gap between unified intelligence and personalized execution is becoming a critical competitive advantage. This architecture enables brands to operationalize live data - turning performance signals into on-brand creative across every touchpoint. This evolution from static planning to real-time, agentic execution is already redefining how the world's largest brands manage their digital presence. Together, Typeface and Google Cloud are redefining how enterprises operationalize AI, moving from isolated content generation to connected, brand-governed marketing orchestration at scale. The Typeface integration for Google Cloud and Gemini is available starting today via the Google Cloud Marketplace. Attendees at Google Cloud NEXT can experience the "Agentic Content" journey live at the Typeface Booth #3516 and see the "Brief-to-Activation" demo in action. To explore how Marketing Orchestration on Google Cloud can power brand-governed, AI-driven campaigns, visit: https://www.typeface.ai/partners/google About Typeface Typeface is a marketing orchestration engine for the world's leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale - connecting seamlessly with platforms like Salesforce, Microsoft, and Google - to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai. Media Contact: Courtney Brigham, Head of Brand & Communications, [email protected] Featured Research