Full-Time

Growth Marketing Manager

Search

Posted on 7/12/2024

Faire

Faire

1,001-5,000 employees

B2B marketplace for independent brands and retailers

Data & Analytics
Social Impact
Consumer Goods

Compensation Overview

$135.5k - $186.5kAnnually

+ Equity + Benefits

Mid, Senior

San Francisco, CA, USA

Hybrid schedule requiring in-office presence 2 days per week (Tuesdays and Thursdays).

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
SQL
SEO
Tableau
Marketing
Requirements
  • 4+ years of direct, hands-on experience managing a large-scale paid search program across Google Search, Performance Max and other paid search platforms with focus on optimizing for down-funnel metrics (payback, ROAS, etc.).
  • Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
  • Proficiency with marketing automation tools (Channable or similar feed-based campaign management tools) is a strong plus
  • Experience in managing a cross-border program is a plus
  • Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
  • AB testing knowledge and experience
  • Experience working cross-functionally to generate new insights and develop testing ideas
  • Strong organizational skills, attention to detail, and a passion for optimizing processes
  • Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
  • Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
Responsibilities
  • Manage paid search campaigns through the Channable platform, focusing on scalable and efficient user growth across all countries in which Faire has a presence
  • Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
  • Run our Europe-paid search program alongside the International team
  • Regularly experiment in order to optimize the full-funnel experience through tactics including (but not limited to) ad copy testing, landing page optimization and bid management
  • Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
  • Work cross-functionally alongside SEO, Data Science, Finance, International, Product and other Marketing functions to develop and run impactful experiments

Faire operates a business-to-business (B2B) marketplace that connects independent brands with local retailers, primarily in the wholesale market. The platform enables brands to expand their reach to a larger audience of retailers, while retailers can discover unique products that set their stores apart from competitors. Faire generates revenue through a commission on sales made via its platform and provides additional services like inventory management and data analytics to help businesses improve their operations. The company focuses on supporting small to medium-sized businesses and aims to enhance the distinctiveness of local communities by empowering both brands and retailers to succeed.

Company Stage

Series G

Total Funding

$1.5B

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for B2B marketplaces boosts Faire's growth potential and market reach.
  • Shopify's investment enhances integration and tools for Shopify merchants on Faire's platform.
  • DTC brands using Faire can diversify revenue streams and reach broader audiences.

What critics are saying

  • Leadership turnover may cause strategic instability and affect operations at Faire.
  • Target's inclusion of Shopify merchants increases competition for Faire's marketplace.
  • Rising B2B marketplaces could lead to increased competition for Faire's market share.

What makes Faire unique

  • Faire offers net 60 payment terms and free returns, reducing wholesale business risks.
  • The platform connects independent brands with local retailers, enhancing community uniqueness.
  • Faire provides inventory management and data analytics to optimize retailer and brand operations.

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Benefits

Time off

Parental leave

Daily mindfulness

Annual learning grant

Thoughtfully designed spaces

Fitness & wellbeing benefits

Mental health benefits

Charitable matching

Career planning

INACTIVE