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Charlotte Tilbury

Luxury beauty brand selling skincare, makeup

Assistant Manager, Retail Media

Performance & Paid MarketingPosted on Nov 11
Full-timeNew York, NY, USA$80k - $90kHybrid

About the Job

Requirements

  • At least 3 years of experience in digital marketing or media planning, inclusive of internships.
  • Familiarity with Ulta advertising tools, including UB Media and Criteo.
  • Strong analytical skills, including Excel, and the ability to translate performance data into actionable recommendations.
  • Strong project management and organizational skills, with attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, collaborative environment.
  • Working knowledge of media channels and ability to stay current on market trends and marketplace conditions.

Responsibilities

  • Assist the Senior Manager, Retail Media in developing and executing full-funnel Ulta media strategies and campaigns.
  • Manage day-to-day retailer.com display and sponsored search activity, including campaign setup, keyword targeting, bid optimization, audience targeting, and spend pacing.
  • Coordinate onsite and offsite display and paid social campaigns with internal and external partners, including campaign briefs, creative assets, launch readiness, budget pacing, and performance reviews.
  • Support ongoing testing of audiences, creative, messaging, placements, keywords, and investment levels; evaluate results and recommend next steps to improve performance.
  • Support planning and execution of campaign activations tied to product launches and promotional windows.
  • Partner with Sales to align retailer media activity with retailer priorities, promotional calendars, launches, inventory, and business goals.
  • Collaborate with internal and external teams to develop creative assets supporting integrated marketing campaigns.
  • Work with UB Media and Ulta Criteo teams to understand their offerings and evaluate new opportunities.
  • Develop reporting and measurement frameworks for KPIs including reach, engagement, traffic, conversion, return on ad spend, new customer acquisition, and sales.
  • Monitor the beauty market, competitive activity, and keyword trends to inform targeting, creative, and testing opportunities.

About the Company

Charlotte Tilbury

Luxury beauty brand selling skincare, makeup

Charlotte Tilbury Beauty Ltd. is a luxury beauty brand that offers skincare, makeup, and fragrance. Its products use premium formulations sold through direct-to-consumer channels and retail partners, supported by virtual consultations and in-store appointments. The brand differentiates itself with prestige positioning, celebrity endorsements, strong digital presence, and omnichannel experiences. Its goal is to lead the premium beauty market by expanding worldwide distribution and encouraging repeat purchases.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$1.2B
Headquarters
London, United Kingdom
Founded
2012

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