Full-Time

Senior Technical Product Manager

Data Infrastructure and Integrations

Posted on 8/2/2024

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

Consumer Software
Enterprise Software

Senior, Expert

Toronto, ON, Canada

Category
Product Management
Product Strategy
Product
Required Skills
Sales
Communications
Marketing
Requirements
  • 6+ years of product management experience, preferably in digital marketing, marketing technology
  • Proven track record of managing end-to-end product lifecycle (concept development, go-to-market strategy, and post-launch iteration)
  • Experience working with technical teams to build scalable, high-performance platforms
  • Familiarity with digital marketing strategies and technologies (e.g., email, SMS, push notifications, programmatic advertising)
  • Experience working with APIs and data exchange protocols (e.g., REST, SOAP, Webhooks) and basic understanding of data privacy and security regulations
  • Ability to collaborate with engineers on technical feasibility and trade-offs
  • Experience with data-driven decision-making and performance optimization
  • Understanding of A/B testing and experimentation frameworks
  • Strong stakeholder management skills—ability to collaborate with cross-functional teams (Engineering, Product Marketing, Sales, Customer Experience)
  • Ability to prioritize product features based on business value, customer needs, and technical constraints
  • Excellent written and verbal communication skills; able to articulate technical concepts to non-technical stakeholders
  • Ability to translate business goals into a strategic product roadmap
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
Responsibilities
  • Advocate for the customer perspective in all efforts
  • Develop a high-value roadmap with partners that aligns with business goals and our product vision
  • Write pitches, product requirement documents (PRDs), and user stories to build a shared understanding of user needs and success criteria
  • Manage sprints, features, and enhancements in the backlog
  • Map customer goals, values, and needs to prioritize features
  • Use qualitative and quantitative data to inform decisions and build consensus on metrics for success
  • Define and track key performance indicators (KPIs) to measure and iterate on features and functionality
  • Identify and implement opportunities to reduce technical, business, and user experience debt
  • Conduct product discovery experiments to uncover value-driven opportunities
  • Ensure transparent communication and collaboration with internal teams including client experience, marketing, sales, product marketing, and technical services
  • Participate in daily 9:30am EDT stand-ups

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing businesses to use their existing tools to generate customized content for their audiences. The platform includes an "Integrations Exchange," which connects with various marketing technologies to enhance the effectiveness of marketing efforts. Movable Ink operates on a subscription model, where clients pay for access to the software and its integrations. They also offer workshops and reports to support clients in their marketing endeavors. The company serves a diverse range of clients, from small businesses to large enterprises, focusing on creativity and personalization to help them stand out in a competitive digital marketplace. Movable Ink's goal is to empower marketers to deliver engaging and personalized experiences that capture the attention of their target audiences.

Company Stage

Series D

Total Funding

$94.6M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven personalization boosts Movable Ink's market potential.
  • Recent partnerships with Adobe and Salesforce enhance platform capabilities.
  • Expansion in eCommerce increases need for Movable Ink's personalized solutions.

What critics are saying

  • Increased competition from AI-driven personalization platforms threatens market share.
  • New York City office expansion may lead to higher operational costs.
  • Dependence on major platforms like Adobe and Salesforce poses partnership risks.

What makes Movable Ink unique

  • Movable Ink excels in AI-driven personalized marketing content creation.
  • The platform integrates seamlessly with major CRM systems like Salesforce and Adobe.
  • Movable Ink's Universal Data Activation allows data integration from any source.

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Benefits

Stock Options

Performance Bonus

INACTIVE