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Full-Time

Product Manager

Platform

Confirmed live in the last 24 hours

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

AI & Machine Learning

Junior, Mid

Toronto, ON, Canada

Category
Product Management
Product Strategy
Product
Required Skills
Agile
Sales
Communications
Marketing
Requirements
  • 2-3 years of experience in Product Management
  • Familiarity with B2C marketing in email or mobile is a must; familiarity with Generative AI is a plus
  • Ability to communicate effectively with both technical and non-technical audiences
  • Proven ability to deliver successful customer and business outcomes
  • Strong user experience sensibilities and analytical skills
  • Experience with Agile methodologies, sprints, and prioritization
  • Confidence in demoing products and managing conversations with customers and stakeholders
  • Demonstrated ability to drive results through complexity
Responsibilities
  • Develop a high-value roadmap with partners that aligns with business goals and our product vision
  • Write pitches, product requirement documents (PRDs), and user stories to build a shared understanding of user needs and success criteria
  • Manage sprints, features, and enhancements in the backlog
  • Map customer goals, values, and needs to prioritize features
  • Advocate for the customer perspective in all efforts
  • Use qualitative and quantitative data to inform decisions and build consensus on metrics for success
  • Define and track key performance indicators (KPIs) to measure and iterate on features and functionality
  • Identify and implement opportunities to reduce technical, business, and user experience debt
  • Conduct product discovery experiments to uncover value-driven opportunities
  • Ensure transparent communication and collaboration with internal teams including client experience, marketing, sales, product marketing, and technical services
  • Participate in daily standup at 9:30am EDT

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing users to utilize existing tools to generate customized content for their audiences. The software solutions offered enable marketers to create engaging experiences, and the "Integrations Exchange" allows for seamless connections with other marketing technologies. Movable Ink operates on a subscription model, where clients pay for access to the platform and its integrations. They also provide workshops and reports to support clients in their marketing efforts. The company serves a diverse range of clients, from small businesses to large enterprises, focusing on creativity and personalization to help them stand out in a competitive digital marketplace. Movable Ink's goal is to empower businesses to enhance their marketing effectiveness and engage their customers more meaningfully.

Company Stage

Series D

Total Funding

$97.3M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

4%

1 year growth

6%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Movable Ink's continuous innovation, including the expansion of AI-driven solutions and Universal Data Activation capabilities, positions it as a leader in personalized marketing.
  • Strategic partnerships with major brands like HolidayCheck and Tuckernuck demonstrate Movable Ink's ability to deliver significant value and drive revenue for its clients.
  • The company's robust integration ecosystem, including partnerships with Salesforce, Klaviyo, and other leading martech vendors, enhances its platform's versatility and appeal to a broad range of businesses.

What critics are saying

  • The highly competitive digital marketing landscape requires Movable Ink to continuously innovate to maintain its market position.
  • Dependence on third-party integrations means any changes or disruptions in partner platforms could impact Movable Ink's service delivery.

What makes Movable Ink unique

  • Movable Ink's platform integrates seamlessly with widely used marketing technologies, allowing businesses to leverage their existing tools for personalized content creation, unlike competitors who may require complete overhauls of existing systems.
  • The company's AI-powered personalization solutions, such as Da Vinci's Creative IQ, Messaging IQ, and Performance IQ, offer advanced content curation and predictive capabilities that set it apart from traditional marketing platforms.
  • Movable Ink's focus on hyper-personalization and real-time content generation through integrations with major platforms like Salesforce and Adobe Experience Platform provides a unique edge in the crowded digital marketing space.