Strategy & Operations
Petra Labs
Strategy & Operations
Petra Labs
Marketing attribution platform for AI search
About Petra Labs
Petra Labs is building the attribution and experimentation layer for AI search. We believe the future of commerce will be shaped by AI-driven information retrieval, yet most companies lack the infrastructure to understand and capitalize on this emerging growth channel. Petra Labs uses large-scale simulations, agentic analysis, and deeply embedded integrations to turn AI search from a black box into a measurable growth channel teams can rigorously optimize and allocate spend against.
Raised $5M+ in funding from Tier-1 VCs. We work in our SoHo, New York office.
About the Role
The Strategy & Operations team at Petra Labs has two primary responsibilities:
Drive millions of dollars in AI-influenced revenue for our clients. You will leverage the data from our AEO platform to improve the way that LLMs describe and recommend our clients. We advise some of the best brands in the world, helping them allocate their marketing budgets more effectively and turn AI search into a measurable and growing source of revenue. We get our hands dirty and own the end outcomes on behalf of our customers. You'll work directly with our clients as a trusted partner and expert in driving revenue from AI search
Shape the product roadmap. Petra Labs is building an AI-enabled services platform, and our S&O team works hand in hand with Engineering to develop our core product, build out our agent platform, and further the development of our attribution models.
This is a first-class role within the company. The S&O team understands our customer, our product, and our value proposition better than anyone. As such, it’s common for S&O team members to also be involved in every other area of the business, including sales, research, product management, marketing, and more.
Why You Should Join
Real strategic impact. Your work will directly influence how C-suites and heads of functions allocate millions of dollars in marketing spend
Extreme ownership. You’ll get training and mentorship, but no hand-holding. You pick the problems you think matter most and own the results
Tremendous upside. We have strong product-market fit, happy clients, and fast-growing revenue, in a market that’s still early. As an early member of the team, the playbooks, processes, and products you build now become how the company runs as it grows
Marketing attribution platform for AI search
Petra Labs builds an enterprise marketing platform that helps brands understand and improve their visibility inside AI search systems like ChatGPT, Claude, and Gemini. It creates custom last-mile attribution models that link AI search activity—such as mentions, citations, and recommendations—to real business outcomes like site traffic, pipeline, and downstream revenue. The platform combines an attribution engine that logs every marketing intervention, large-scale simulations across AI models using purchase-driven prompts, and a classification layer that tracks which brands, products, and sources gain or lose influence over time. In addition to software, Petra Labs provides hands-on answer-engine-optimisation (AEO) services to act on the surfaced recommendations.
Explore more opportunities at Petra Labs