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blp

Full-service law firm for business law

Field Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBoston, MA, USANo salary listed

About the Job

Requirements

  • At least 5 years of experience in B2B field or event marketing at an enterprise software company selling six-figure deals.
  • A track record of executive programs, including roundtables, dinners, or councils, that sourced measurable pipeline with C-level audiences.
  • Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders.
  • Ability to own a budget end-to-end and defend spend with pipeline data.
  • Strong working knowledge of CRM and marketing automation.
  • Ability to work autonomously as the first field marketer in a new market while staying aligned with a team in another time zone.
  • Experience working for companies based in EMEA.
  • Willingness to travel 30–40% within North America.
  • Authorization to work in the United States.

Responsibilities

  • Build and run a quarterly US field marketing calendar aligned with sales territories, target account lists, and pipeline goals.
  • Plan and host CFO and COO roundtables, peer dinners, and briefings in key US metros, including guest list strategy and follow-up.
  • Select, negotiate, and execute sponsorships at finance, shared services, and ERP ecosystem events, including booths, speaking slots, and side events.
  • Run joint US programs with ERP and system integrator partners in collaboration with Partner Marketing.
  • Partner with SDRs and Account Executives on pre-event outreach, on-site meeting booking, and structured follow-up within 48 hours of every event.
  • Adapt company messaging, customer stories, and proof points with Product Marketing for US finance and operations leaders, emphasizing business outcomes over technology.
  • Track sourced and influenced pipeline, cost per opportunity, and meeting conversion for every program in the CRM, and reallocate budget based on results.
  • Own the US field budget, agencies, venues, and logistics partners.

Desired Qualifications

  • Experience in the ERP ecosystem, including SAP, Oracle, NetSuite, or Microsoft Dynamics, or with system integrator partners.
  • Background in finance automation, procure-to-pay, or order-to-cash software.
  • Experience launching a European company in the US market.
  • Familiarity with account-based marketing and intent data tools.
  • HubSpot experience is preferred.

About the Company

blp

Full-service law firm for business law

BLP is a full-service law firm in Central America that helps businesses with legal matters. It offers advice and services across corporate, finance, and other business law areas, with a focus on acting as a trusted partner to clients. The firm operates offices in Costa Rica, Nicaragua, Honduras, El Salvador, and Guatemala, and runs a business development hub in Madrid, Spain, to support cross-border work. Its approach is to provide practical, business-minded legal guidance that meets international standards of quality, reliability, and efficiency. BLP differentiates itself by treating legal advice as a business partnership rather than just a service, and by coordinating legal work across multiple countries to support clients’ regional and cross-border needs. The firm’s goal is to become true business law partners for its clients, helping them navigate legal issues with sound judgment and dependable service.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Santa Ana, Costa Rica
Founded
2003

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