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Full-Time

Head of Marketing

Confirmed live in the last 24 hours

Flowcode

Flowcode

51-200 employees

Creates and manages customizable QR codes

Data & Analytics
Hardware

Compensation Overview

$180k - $220kAnnually

+ Equity + Benefits

Expert

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • 10+ years of experience in marketing with the responsibility of driving revenue and demand/lead generation.
  • Experience in a high-growth tech start-up during its Seed, Series A, B, or C stages is required.
  • Experience meeting and presenting to C-Suite yet also comfortable discussing PLG with a growth hacker.
  • Deep understanding of the Martech ecosystem of providers, partners and customers.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
Responsibilities
  • Manage the conception, development, and implementation of marketing strategies, plans, and projects to drive market awareness, pipeline, client engagement and revenue.
  • A partner to sales who can own sales and marketing collateral including brand campaigns, creative positioning, marketing projects/campaigns and sales content.
  • Lead cohesive brand activation plans, including advertising, brand partnerships, and extensions into culture and entertainment. Drive consistent experiences across all audience touchpoints.
  • Manage and coordinate the global marketing budget, network of freelancers, and PR partners.
  • Attend conventions and conferences, preparing engaging and compelling displays and collateral (e.g., datasheets, whitepapers, videos).

Flowcode creates and manages QR codes that link to digital content, helping businesses, sports teams, and retail brands enhance customer engagement. Their platform allows for customized QR codes used for commerce, customer information collection, and multimedia content embedding. Flowcode operates on a subscription model, providing flexibility for various business sizes and generating steady revenue. The company aims to be a leading provider of QR code technology, connecting businesses with customers effectively.

Company Stage

N/A

Total Funding

$30M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-16%

2 year growth

3%
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Simplify's Take

What believers are saying

  • Flowcode's partnerships with companies like Vonage and Geenee expand its technological capabilities and market reach.
  • The launch of Flowcode 2 and new tools like the Off-Line Conversion Optimiser demonstrate the company's commitment to continuous innovation.
  • High-profile campaigns, such as the Welch’s® Fruit Snacks Big Game Giveaway, showcase Flowcode's ability to drive significant consumer engagement and brand visibility.

What critics are saying

  • The competitive landscape of digital marketing and QR code technology is crowded, requiring Flowcode to continuously innovate to maintain its edge.
  • Dependence on partnerships for technological enhancements could pose risks if these collaborations face challenges or dissolve.

What makes Flowcode unique

  • Flowcode's focus on QR code technology for diverse applications, including multimedia content and NFTs, sets it apart from competitors who may offer more generalized digital marketing solutions.
  • Their subscription-based model with flexible pricing tiers caters to businesses of all sizes, ensuring a steady stream of recurring revenue and client retention.
  • Flowcode's real-time data analytics and geo-location capabilities provide businesses with actionable insights, enhancing their marketing strategies and consumer engagement.